Learn Google Analytics Behavior Report. This Reports Let You Assess the performance of your content and the action visitors take on your website. for more details visit http://www.letsdigital.co.in

1. Google Analytics Behavior Report
Google Analytics Behavior reports let you
assess the performance of your content and
the actions visitors take on your website.
The Behavior section reveals what your
visitors do on your website. Specifically, the
reports tell you what pages people visit and
what actions they take while visiting.

3. #1: Overview
The Behavior Overview report provides a graph showing the amount of traffic
your website receives and additional metrics.
Look below for a brief description of the data you’ll find in the Behavior
Overview report.
Pageviews—The total number of pages viewed. This number includes repeated
views of a single page. In other words, a single person may view the same page
several times and each view is counted as a pageview.
Unique Pageviews—The number of individual people who have viewed a
specific page at least once during a visit. For example, if a single user views a
page more than once during the same visit, only the original view is counted
(whereas general Pageviews count each visit). The Unique Pageviews metric
counts each page URL + Page Title combination.
Avg. Time on Page—The average amount of time users spend viewing a specific
page or screen, or set of pages or screens.
Bounce Rate—The percentage of single-page visits or the number of visits in
which people left your website from the same page they entered on. For
example, if you visit a single article or page on a website and then leave, that’s
counted as a bounce and is factored into the Bounce Rate.
% Exit—The percentage of users who exit from a page or set of pages.

4. #1: Overview
Look beneath the quick overview graphs and you’ll find links to reports for top
content page URLs, top content page titles, search terms, event categories.

5. #2: Behavior Flow
The Behavior Flow report lets you see the path visitors commonly take on your
website—from the first page they view to the last page they visit before
leaving your site.

6. #3: Site Content ->> All Pages
You can use the All Pages report to quickly see your top content along with the
average amount of revenue each page generates. This report helps
you determine what content performs best on your website.

7. #3: Site Content ->> All Pages
The All Pages report displays the top pages on your website based on traffic, as
well as each page’s pageviews, unique pageviews, average time on page,
entrances, bounce rate, % exit and page value.
Page value is the Transaction Revenue + Total Goal Value divided by Unique
Pageviews for the page or set of pages.

8. #3: Site Content ->> Content Drilldown
The Content Drilldown report is helpful for websites that have subfolders such
as domain.com/blog/ and domain.com/support/ or something similar.
This report allows you to see the top folders of content on your website and
the top content within that folder.

9. #3: Site Content ->> Landing Pages
The Landing Pages report lets you see the top pages on your website where
visitors enter. With this data you can determine which pages on your website
are most likely to convert visitors into leads or sales

10. #3: Site Content ->> Exit Pages
The Exit Pages report shows the last pages people visit before exiting your
website. These are the pages you want to look at to see what you can do to
keep visitors on your website longer. The best way to keep visitors on your site
is to add more links to other pages on your website. And be sure the listed exit
pages have clear subscription options so visitors can receive emails or easily
follow your business on social media.

11. #4: Site Speed
Want to know how your website performs in terms of speed?
Site Speed Overview
The Site Speed Overview report displays a graph of the average load time of all
pages throughout your website.

12. #4: Site Speed
See below for a brief description of the metrics you’ll find under
the Site Speed graph.
Avg. Page Load Time—The average amount of time (in seconds) it
takes for pages to load from initiation of the pageview (e.g., a
visitor clicks on a page link) to load completion in the browser.
Avg. Redirection Time—The average amount of time (in seconds)
spent in redirects before fetching a page.
Avg. Domain Lookup Time—The average amount of time (in
seconds) spent in DNS lookup for a page.
Avg. Server Connection Time—The average amount of time (in
seconds) spent in establishing TCP connection for a page.
Avg. Server Response Time—The average amount of time (in
seconds) your server takes to respond to a user request, including
the network time from the user’s location to your server.
Avg. Page Download Time—The average amount of time (in
seconds) to download a page.

13. #4: Site Speed
See below for a brief description of the metrics you’ll find under
the Site Speed graph.
Avg. Page Load Time—The average amount of time (in seconds) it
takes for pages to load from initiation of the pageview (e.g., a
visitor clicks on a page link) to load completion in the browser.
Avg. Redirection Time—The average amount of time (in seconds)
spent in redirects before fetching a page.
Avg. Domain Lookup Time—The average amount of time (in
seconds) spent in DNS lookup for a page.
Avg. Server Connection Time—The average amount of time (in
seconds) spent in establishing TCP connection for a page.
Avg. Server Response Time—The average amount of time (in
seconds) your server takes to respond to a user request, including
the network time from the user’s location to your server.
Avg. Page Download Time—The average amount of time (in
seconds) to download a page.

14. #4: Site Speed
With these metrics you can work toward improving page load
time and page download time by optimizing the content on your
website. A few improvements you can make include reducing the
size of images, reducing the number of add-ons (widgets, plugins,
etc.) used on a page and so forth

15. #4: Site Speed
Page Timings
The Page Timings report displays how long your most-visited
pages take to load compared to the overall average load time for
your website.

16. #4: Site Speed
Speed Suggestions
The Speed Suggestions report gives you detailed advice from
Google on how to optimize specific pages on your website and
includes steps for each suggestion.

17. #4: Site Speed
Speed Suggestions
The Speed Suggestions report gives you detailed advice from
Google on how to optimize specific pages on your website and
includes steps for each suggestion.
Click on the link below the PageSpeed Suggestion Column, You Directed To
https://developers.google.com/speed/pagespeed/insights/

18. #4: Site Speed
Speed Suggestions
Click on the link below the PageSpeed Suggestion Column, You Directed To
https://developers.google.com/speed/pagespeed/insights/

19. #4: Site Speed
User Timings
The User Timings report allows you to measure how fast specific elements on a
page load and determine whether it affects the user experience.
Note: To use the User Timings reports, you need to implement custom code on
your website.
(https://developers.google.com/analytics/devguides/collection/analyticsjs/user-
timings)

20. #5: Site Search
you can capture some valuable keyword data using Site Search.
Setting up Site Search metrics for your website is simple.
Use your website’s search box to perform a search on your website
Site Search Overview
The Site Search Overview report displays the overall metrics for visitors who use
the search box on your website. Beneath these metrics, you can view quick
reports for the terms searched, categories and the pages where visitors
initiated a search.

21. #5: Site Search
Site Search Overview
The Site Search Overview report displays the overall metrics for visitors who use
the search box on your website. Beneath these metrics, you can view quick
reports for the terms searched, categories and the pages where visitors
initiated a search.

22. #5: Site Search
Usage
The Usage report breaks down the number of visits where someone used the
search box on your website versus the number of visits where the search box
wasn’t used.
You can quickly see whether having a search box increases or decreases
factors like bounce rate, average time on your website and conversions.

23. #5: Site Search
Search Terms
The Search Terms report displays the keywords entered into your website’s
search box. Along with the terms, you’ll find metrics for the total number of
searches, % search exits and additional details about visits related to a search
term.

24. #5: Site Search
Pages
The Pages report displays the same metrics mentioned above for search terms,
but in this case the metrics are focused on pages where searches originated.

25. #6: Events
The Events section in Google Analytics allows you to track specific interactions
on your website, such as clicks on external links, file downloads and video
plays.
To use Events reporting, you’ll need to set up event tracking code on your
website. Once it’s set up, you’ll be able to use the following reports.
(https://developers.google.com/analytics/devguides/collection/analyticsjs/eve
nts)

26. #6: Events
The Top Events report displays the events with the most visitor interaction

27. #6: Events
Pages
The Pages report shows you the top pages where visitors interact with the
events you’re tracking.

28. #6: Events
Events Flow
The Events Flow report displays the path visitors take on your website from
when they arrive to when they interact with your event.

29. #7: AdSense / Publishers
Many websites use Google AdSense to generate income from visitors who click
on ads published by Google AdWords advertisers. You must link your Google
AdSense account to your Google Analytics account to use the following
reports.
AdSense Overview
The AdSense Overview report displays the revenue you’ve generated from
Google AdSense on your website along with additional metrics including click-
through rates, revenue per thousand impressions and overall impressions.

30. #7: AdSense / Publishers
AdSense Pages
The AdSense Pages report displays the top pages on your website that generate
the most AdSense revenue for you.
Additional metrics show the number of ads clicked, click-through rates, revenue
per thousand impressions and overall impressions per page.

31. #7: AdSense / Publishers
AdSense Referrers
The AdSense Referrers report shows you the referring URLs driving visitors to
your website who click on AdSense ads.

32. #8: Experiments
Experiments in Google Analytics allow you to conduct simple A/B testing to see
which landing page variations perform best at meeting specific conversion
goals.

33. #9: In-Page Analytics
The final component of the Behavior section, In-Page Analytics, lets you view
your web pages along with your Google Analytics data. To use this feature, you
must install the Page Analytics Google Chrome extension
(https://chrome.google.com/webstore/detail/page-analytics-by-
google/fnbdnhhicmebfgdgglcdacdapkcihcoh).