Google analytics behavior report - LetsDigital With Mahesh GangurdeMahesh Gangurde
Learn Google Analytics Behavior Report. This Reports Let You Assess the performance of your content and the action visitors take on your website. for more details visit http://www.letsdigital.co.in
Google analytics acquisition report - Mahesh GangurdeMahesh Gangurde
Learn Google Analytics In Simple Steps With Mahesh Gangurde. The Acquisition section tells you where your visitors originated from such as search engine, social media, or website. for more details visit http://www.digitalmahesh.in
What Is Google Analytics Audience Report - Mahesh GangurdeMahesh Gangurde
Are you looking for leads? What about newsletter signups? Do you have a site that sells ad space by the page view? Whatever keeps the lights on is what you want to track. If you’re just starting, keep it simple and focus on a single goal. Use Google Analytics With Mahesh Gangude
Google Analytics Report Automation (Magic Script)Keshav Kashyap
Google Analytics Report Automation (Magic) is an integration that reduces the work required to put Google Analytics data into any Apps Script supported product, such as Google Docs, Sites, or Spreadsheets.
an overview of data analytics techniques and technologies that is necessary for any digital marketer. for more information about digital marketing please contact: mnabizadeh@aut.ac.ir
Google analytics behavior report - LetsDigital With Mahesh GangurdeMahesh Gangurde
Learn Google Analytics Behavior Report. This Reports Let You Assess the performance of your content and the action visitors take on your website. for more details visit http://www.letsdigital.co.in
Google analytics acquisition report - Mahesh GangurdeMahesh Gangurde
Learn Google Analytics In Simple Steps With Mahesh Gangurde. The Acquisition section tells you where your visitors originated from such as search engine, social media, or website. for more details visit http://www.digitalmahesh.in
What Is Google Analytics Audience Report - Mahesh GangurdeMahesh Gangurde
Are you looking for leads? What about newsletter signups? Do you have a site that sells ad space by the page view? Whatever keeps the lights on is what you want to track. If you’re just starting, keep it simple and focus on a single goal. Use Google Analytics With Mahesh Gangude
Google Analytics Report Automation (Magic Script)Keshav Kashyap
Google Analytics Report Automation (Magic) is an integration that reduces the work required to put Google Analytics data into any Apps Script supported product, such as Google Docs, Sites, or Spreadsheets.
an overview of data analytics techniques and technologies that is necessary for any digital marketer. for more information about digital marketing please contact: mnabizadeh@aut.ac.ir
Have you ever wondered how e-commerce websites get real-time and concrete insights into the traffic coming to their website? It is nothing else but, google analytics! Google analytics is a well heard and known term, especially amongst e-commerce websites and entrepreneurs. Google analytics for website is essential to understand your customers’ behavior, habits, activity and their perception of you.
In this presentation, you learn the basic parameters like
What is Google Analytics?
How to Add Google Analytics to Website?
Real – Time Report
Audience Report
Acquisition Report
Behavior Report
Conversion Report
How to create Website Campaigns
Read the detailed blog article at https://goo.gl/MA1U81
A tutorial on Google Analytics 2017 melvinreceno the magnificentMelvin Receno
This tutorial show how using Google Analytics on a Weebly page benefits companies small and large alike in analyzing how engaged their customers are with their website. It explains briefly the ABC cycle basics going deeper into each report category and finally discussing the most common report viewed as the audience overview.
Lunch and learn presentation given to the Social Media Association of Michigan on March 15, 2017 at TechTown Detroit. Basics of Google Analytics, as well as other data available in Google Search Console and Google Data Studio.
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
Getting prospective students to a website is one thing, but marketing strategies can't stop there. Learn how to use Google Analytics, a free but feature-rich tool, to understand and optimize the website experience. Topics to be covered include understanding basic web analytics metrics, understanding and using conversion goals and tips for measuring ROI.
Google Analytics (GA) is a Web Analytic tool, that helps a user analyze the traffic to their website site. It is free, requires no installation and easy to setup. This presentation illustrates how to setup an account, understand how GA works, the dashboard, Key Performance Index (KPI), and Balance Score Card (BSC).
The basics (and best bits) of Google Analytics - 2017 Edition Adam Vincenzini
This top line mini-guide provides readers with a jargon-free summary of Google Analytics in 2017 and how to get started with it as a tool. It is recommended for newbies and beginners.
Produced and presented by Graeme Benstead-Hume and SiteVisibility for the Brighton Digital Marketing Festival event.
Measuring social media with Google Analytics covers campaign tracking, advanced segments & traffic filters.
Normally we use aggregated KPIs such as conversion rate or bounce rate to monitor and optimize marketing campaigns or features of digital products. However, these KPIs pretend to tell big stories, but hardly reveal any stories at all. In this presentation you will find out how a flow visualization via Sankey chart can help you to get an insights about various aspects of user behavior, as well as tips on practical implementation.
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Have you ever wondered how e-commerce websites get real-time and concrete insights into the traffic coming to their website? It is nothing else but, google analytics! Google analytics is a well heard and known term, especially amongst e-commerce websites and entrepreneurs. Google analytics for website is essential to understand your customers’ behavior, habits, activity and their perception of you.
In this presentation, you learn the basic parameters like
What is Google Analytics?
How to Add Google Analytics to Website?
Real – Time Report
Audience Report
Acquisition Report
Behavior Report
Conversion Report
How to create Website Campaigns
Read the detailed blog article at https://goo.gl/MA1U81
A tutorial on Google Analytics 2017 melvinreceno the magnificentMelvin Receno
This tutorial show how using Google Analytics on a Weebly page benefits companies small and large alike in analyzing how engaged their customers are with their website. It explains briefly the ABC cycle basics going deeper into each report category and finally discussing the most common report viewed as the audience overview.
Lunch and learn presentation given to the Social Media Association of Michigan on March 15, 2017 at TechTown Detroit. Basics of Google Analytics, as well as other data available in Google Search Console and Google Data Studio.
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
Getting prospective students to a website is one thing, but marketing strategies can't stop there. Learn how to use Google Analytics, a free but feature-rich tool, to understand and optimize the website experience. Topics to be covered include understanding basic web analytics metrics, understanding and using conversion goals and tips for measuring ROI.
Google Analytics (GA) is a Web Analytic tool, that helps a user analyze the traffic to their website site. It is free, requires no installation and easy to setup. This presentation illustrates how to setup an account, understand how GA works, the dashboard, Key Performance Index (KPI), and Balance Score Card (BSC).
The basics (and best bits) of Google Analytics - 2017 Edition Adam Vincenzini
This top line mini-guide provides readers with a jargon-free summary of Google Analytics in 2017 and how to get started with it as a tool. It is recommended for newbies and beginners.
Produced and presented by Graeme Benstead-Hume and SiteVisibility for the Brighton Digital Marketing Festival event.
Measuring social media with Google Analytics covers campaign tracking, advanced segments & traffic filters.
Normally we use aggregated KPIs such as conversion rate or bounce rate to monitor and optimize marketing campaigns or features of digital products. However, these KPIs pretend to tell big stories, but hardly reveal any stories at all. In this presentation you will find out how a flow visualization via Sankey chart can help you to get an insights about various aspects of user behavior, as well as tips on practical implementation.
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Data 2.0 - Harnessing New Data Visualization Tools CIL 2008Darlene Fichter
What happens when you combine data and Web 2.0?
Mountains of data are piling up in libraries and corporate intranets, but how do we say it visually and make data more useful? Fichter looks at new online tools that enable sharing, analysis, and data visualization to show trends, associations and new insights on your library website that quickly engage, inform, and empower your customers to create their own visualizations. Tools such as Many Eyes go beyond the data visualization and tap into the social dimension encouraging sharing, collaboration, and reuse. Fichter talks about what happens when data goes “social.” From visual dictionaries, textual analysis of works of fiction, to star size and nutritional components of Big Macs, hop on board for this fast-paced look at an amazing set of tools that are at your fingertips.
Webinar: Tagging with Rich Knowledge Graphs
Presenter: Borislav Popov, Director Business Development, UK
Semantic tagging is the driving force behind text analytics used by news and media organizations increasingly often. The service can help publishers target content with pinpoint accuracy.
The webinar revolves around Ontotext's semantic publishing stack and lessons learned from production deployments of GraphDB, Concept Extraction Service and the Dynamic Semantic Publishing Platform, but it does not require prior knowledge of the Ontotext product set. As a result, we hope to give you a wider understanding of the interplay between text analytics and linked data, the importance of machine learning and continuous adaptation based on user feedback.
Besides some of the reasons and benefits for using semantic tagging, its application both through an UI and as SaaS is also discussed. Presented are the data sets compiled in order to support the text analytics and what are the machine learning driven training processes in order to resolve their inherent ambiguity. Other points of discussion include methodology for building new tagging pipelines and how to address different domains, languages and types of content.
To find out more, visit http://ontotext.com/
HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENTJoseph Rivera
Do you want to know what content or ad campaign performs best on your website? Do you want to know the reaction of your visitors?
Knowing the manner in which your visitors move through your website and the way they interact with your content lets you optimize your website performance and conversions. Having said this, it is necessary to know Google Analytics Behavior Application. Its report helps you evaluate the performance of your content and the actions visitors take on your website. To be more specific, it informs you what pages people visit and what actions they take while visiting.
This application has ten sections. Each section has its unique features but are connected and interrelated with those of others. This tutorial helps you understand the function of this application, and how can this be so functional and material to your business.
To sum it all, this application can help you gain an insight with regard to your top pages and top event interactions. It helps you improve your conversion rates.
Google Analytics is the most widely used website statistics service. It shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.
Each of our white papers aims to provide thoughtful insights into a topic area that is relevant to our industry. A particularly important topic for our suite of customer experience optimization products is site navigation. In fact site navigation is an extraordinarily important element when it comes to any digital commerce business.
Like any element salient to digital commerce, it is also a topic of increasing complexity. We created this white paper with the chief aim of attempting to provide a clear, concise guide to help you better understand the importance and implications of optimizing your site search and navigation.
It is vital you explore the possibilities surrounding optimizing your onsite navigation. You should give precedence to those activities that lend themselves to revenue-positive outcomes. Our goal is to provide you with pragmatic insights to help you understand the implications of optimizing your site navigation on both the user experience and overall site performance.
You need to continuously be aware of how your site is performing and how users are interacting with it. And you need to adapt to what you find out. For all of this, you need website & user analytics.
Web analytics is measurement, collection, analysis and reporting of web data for purpose of understanding web usage. Web analytics not only used as tool to measure web traffic but can also be used as tool for business and market research and to assess and improve effectiveness of website
Google analytics is the free analytics tool used to which provides statistics for website. It helps to analyze the web traffic as well as different user interactions.
Google Analytics: understanding the data correctlyPromodo
Main points of the webinar:
1) Introduction of Google Analytics, understanding the data correctly: goals, e-commerce, principal metrics (visits/pageviews, sources of traffic), webmaster tools integration
2) Google Analytics advanced segments setting, and Top 8 of the most useful custom reports and how to set them:
• Not Provided
• Branded vs non-branded traffic
• Visits with transactions
• Most profitable sources of traffic
• Funnel visualizations, drop-offs
• Bounce rate, it’s correct interpretation
• Mobile traffic
• 404 errors
HOW TO USE GOOGLE ANALYTICS ACQUISITION REPORTS TO KNOW WHERE PEOPLE ARE COMI...Joseph Rivera
Understanding the point of origin of your website visitors is a very powerful analytics. This is so because you will have a better idea where to spend your time and money. These social networking sites, search engines, or website referrals where your visitors originated from are helpful in planning your marketing tactics. The features of these points of origin will give you an idea about “how to” and “whom to” market your site and your products.
Having said all these, Google Analytics Acquisition Reports serves this purpose. It has the capacity of gathering a lot of data about how visitors discover your sites. In addition, its acquisition report gives you an insight as far as which online marketing strategies are driving the highest number of visitors to your website. Moreover, it tells you which one is the most qualified and converting leads.
Keeping with the behavior of visitors is always necessary. The behavior pattern must be studied carefully, and taken note of seriously if innovation in the social marketing platforms can lead to your success.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
10. What makes a good source of traffic? Looking at the highest traffic drivers is a start, but it doesn’t tell you whether the traffic was qualified. In other words, did the traffic help you achieve the goals you’ve set for your site? One easy indicator of quality is Bounce Rate -- the percentage of visits in which the person left without viewing any other pages. If blogger.com sent the most traffic and if it has an 88% bounce rate will not be a good source of traffic. Interpreting Reports – Traffic Sources
11. Interpreting Reports – Traffic Sources All Traffic Sources The All Traffic Sources report lists all of the sources sending traffic to your site -- including referrals, search engine traffic, and direct traffic This report is particularly helpful because you can identify your top performing sources, regardless of whether they are search engines or sites.
17. Interpreting Reports – Content Reports Interpreting Reports – Content Reports Interpreting Reports – Content Reports Top Landing Page The Top Landing Pages report lists all of the pages through which people entered your site. You can use this report to monitor the number of bounces and the bounce rate for each landing page. Bounce rate is good indicator of landing page relevance and effectiveness. You can lower bounce rates by tailoring each landing page to its associated ads and referral links. The more relevant the page, the less likely a visitor will be to bounce.
18. Interpreting Reports – Content Reports Navigation Analysis reports can help you understand how people move through your site. The reports are listed on the Content Overview page. They’re also available from a pulldown menu when you drill down to a page detail report. The first of these -- Navigation Summary --- can help you see how people arrived at a specific page and where they went afterwards.
20. Interpreting Reports – Content Reports Sometimes the Previous Page, the Next Page, and the page you are analyzing are all the same page. This can be caused by visitors hitting the refresh button multiple times and generating “self-referring” hits. It can also be caused, for example, if the page has graphics that the visitor can click to enlarge. Here’s what happens. The visitor views the page and Google Analytics registers a pageview. Then the visitor clicks on a graphic and views the enlarged graphic file. This does not result in a pageview because the enlarged graphic file doesn’t have the Google Analytics Tracking Code. The visitor then clicks the back button, which registers another pageview. If there are many images on the page, it’s possible that the visitor will click on each graphic. This scenario will cause the Previous, current, and Next page to all be identical.
21. The Entrance Paths report is a powerful tool for analyzing navigation paths. For example, let’s say that you want to find out whether people clicked the Purchase button on your landing page and actually completed the purchase. To find out, go to the Top Landing Pages report and click the landing page you want to analyze. Once you are on the Content Detail report for the page, click the Entrance Paths link as shown in the slide. Interpreting Reports – Content Reports
22. You’ll now see the Entrance Paths report for your landing page. In the middle column, you’ll see all the possible clicks people made on the page. Choose the link that represents the Purchase page. In the right hand column, you’ll now see all the pages visitors went to after the Purchase page. By looking at this list, you’ll be able to see how many visits ended up on the Purchase Completion page. This report can show you if the landing page is doing the job you designed it for. You can use the “Analyze” drop-down menu to view additional reports such as Entrance Sources and Entrance Keywords. The “Content” drop down menu allows you to select -- or search for -- specific pages to analyze. Interpreting Reports – Content Reports