Web Analytics 101 - Getaway Travel Blog Conference 2012
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An introduction and overview of Web Analytics, touching on SEO & PPC, presented at the Getaway Travel Blog Conference 2012 in Cape Town, South Africa.
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Suggestions:
1) For best quality, download the PDF before viewing.
2) Open at least two windows: One for the Youtube video, one for the screencast (link below), and optionally one for the slides themselves.
3) The Youtube video is shown on the first page of the slide deck, for slides, just skip to page 2.
Screencast: http://youtu.be/VoL7JKJmr2I
Video recording: http://youtu.be/CJRvb8zxRdE (Thanks to Al Friedrich!)
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This document provides tips and strategies for sourcing, recruiting, and attracting talent using social media and employer branding. It discusses leveraging various social media platforms like LinkedIn, Facebook, Twitter, Reddit, and others to find and engage candidates. It also covers auditing an employer brand through analyzing hiring data and sources, reviewing career websites and employer profiles, and gathering feedback from employees.
Awesome Apps and Cool Tech Tools
The document provides an overview of various digital marketing and productivity tools for non-profits. It discusses tools from Google like Google Scholar, Google Trends, Google Alerts, and Google Ad Grants. It also covers social media management tools like Buffer, Hootsuite, and ShortStack. Other sections discuss tools for content creation and sharing like Animoto, Canva, and SlideShare. Customer feedback tools mentioned include Survey Monkey, Polls Everywhere, and reviewing customer feedback on sites like Yelp.
Traffic generation Björn Alberts
The document discusses various strategies for generating traffic to a website or blog. It discusses the importance of having both commercial and non-commercial traffic sources. It also provides examples of campaigns to generate non-commercial traffic through social media engagement and contests. Additionally, it discusses the importance of focusing content on a specific topic or subject to build authority.
Blogging, the wordpress way
Learn blogging using the famous blogging platform Wordpress. Target audience of this presentation is primitive level users.
Herramientas SEO
Herramientas SEO. Aplicaciones para SEO. Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, SimilarWeb, Woorank, SEOquake, Yoast SEO, Rank Math, Ubersuggest, GTmetrix, Screaming Frog
#1NWebinar - Transparency in SEO: A Look Inside the Black Box
Historically, search engine optimization (SEO) has been predicated on a mysterious, black box model for page rankings. However, as Google and other search engines have provided transparency into the rules used to order and return search results, that is no longer the case. Google is urging website owners to “make pages primarily for users, not search engines” and is regularly updating its algorithms to penalize sites that try to ‘game’ SEO.
So, what does SEO mean now? Join One North’s Managing Director of Technology, Ryan Horner, as he shares a simple and straightforward explanation from industry experts on how search engines really work and what factors contribute to search engine rankings. Discover how your firm can develop a strategy that will maximize your visibility, in a clear and transparent way.
To view a recording of the webinar, visit http://bit.ly/1blN4Kx.
Intro to Google, SEO, and You in 2017
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Keyword Research: Beyond the Ordinary by Taylor Pratt
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2. Methods for analyzing keywords are outlined, such as setting dimensions in Google Analytics to view keyword and time frame data for metrics like bounce rate, exits, goals, and pageviews.
3. Guidelines are given for PPC testing strategies with either clicks or no clicks to gather keyword data, including using exact and phrase match campaigns, campaign reports, and targeting specific pages.
Promote Your Business Online
The document provides information about search engine optimization (SEO) and social media marketing strategies for small businesses. It discusses key terms like SEO, pay-per-click advertising, and social media marketing. The bulk of the document focuses on on-page and off-page SEO factors and how to optimize a website for search engines. It also provides tips for social media platforms like Facebook, LinkedIn, and blogs to help drive traffic and establish expertise in a business niche. Overall, the document aims to educate small businesses on basic internet marketing strategies.
Phil Morgan, Head of Search, talks to students at the University of Salford
Phil Morgan, Head of Search, talks to students at the University of SalfordDelineo advertising agency
This document provides an overview of search and social media optimization. It discusses how SEO has changed with algorithm updates prioritizing content, links and local search. It recommends developing a keyword plan using tools like Google Keyword Planner, Google Trends and competitors' websites. The document also covers setting up Google AdWords accounts and campaigns, including keyword match types and writing effective ads. It concludes by recommending books, blogs and Twitter accounts to follow for additional information."Wordpress for web designers. What, when, how, where" por @nuriarai
This document provides an overview of WordPress, including what it is, what a web content management system (WCMS) is, the pros and cons of WordPress, the types of sites that can be built with it, when to use or not use WordPress, how to use WordPress through themes, plugins and other features, and where WordPress is commonly used and where to find resources.
Session 12 digital tools to help
This document provides an overview of digital marketing tools that can help startups. It discusses website building tools like Balsamiq and Wix. It also covers tools for wireframing, stock images, SEO like Ahrefs and SEMrush, social media analytics, content marketing, email marketing like MailChimp, landing pages, and PR. The document emphasizes investing in content marketing and recommends tracking results to improve digital strategies over time.
Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...
Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...Search Marketing Expo - SMX
This document summarizes a presentation given by Ellen ReathWhite on integrating search marketing and social media strategies. The presentation discusses moving from independent "cowboy" mentalities to interdependent team approaches. It advocates leveraging unique expertise through specialist roles within cross-functional teams. Checklists and roadmaps are presented as tools to facilitate collaboration between search and social media specialists.Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018
This document discusses keyword research tools that can help optimize a website for search engines. It introduces Keyword Keg for finding primary and secondary keywords, quickly analyzing competition, and accessing in-search data. Answer the Public is recommended for longtail keyword ideas and content inspiration by analyzing search questions. SEMrush Keyword Magic Tool allows for advanced keyword research across keyword types and discovering phrases for featured snippets. The tools help ensure a website "speaks the same language" as potential visitors through comprehensive keyword mapping and analysis.
Similar to Web Analytics 101 - Getaway Travel Blog Conference 2012 (20)
Culture Days National Congress 2014 - Wordpress 101
Culture Days National Congress 2014 - Wordpress 101
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Modthink Small Business Workshop - Sales Driven Digital Marketing
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How to Source, Recruit & Attract Humans with Social Media and Employer Branding
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#1NWebinar - Transparency in SEO: A Look Inside the Black Box
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Phil Morgan, Head of Search, talks to students at the University of Salford
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Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...
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Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018
Recently uploaded
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
“I’m still / I’m still / Chaining from the Block”
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Microsoft - Power Platform_G.Aspiotis.pdf
Revolutionizing Application Development
with AI-powered low-code, presentation by George Aspiotis, Sr. Partner Development Manager, Microsoft
Best 20 SEO Techniques To Improve Website Visibility In SERP
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Video Streaming: Then, Now, and in the Future
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
UiPath Test Automation using UiPath Test Suite series, part 5
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
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Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Programming Foundation Models with DSPy - Meetup Slides
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HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
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See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
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Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Artificial Intelligence for XMLDevelopment
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We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Infrastructure Challenges in Scaling RAG with Custom AI models
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
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UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
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AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
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UiPath Test Automation using UiPath Test Suite series, part 5
UiPath Test Automation using UiPath Test Suite series, part 5
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HCL Notes and Domino License Cost Reduction in the World of DLAU
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“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
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GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
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Web Analytics 101 - Getaway Travel Blog Conference 2012
- 1. Where do they come from, where do they go?... …or Web Analytics (& a bit of Wordpress, SEO & PPC) @josephclawrence
- 2. What we’ll look at
- 3. • Intro. The Bird’s Eye View. • Why Bother? • Web Analytics 101 • Who are they? • Where do they come from? • What do they do? • Heat Mapping & Visualisations • Wordpress
- 4. Intro. " The bird’s eye view."
- 6. A Pageview
- 7. A Visit
- 8. Bounce Rate
- 9. Time On Site
- 10. Why bother?"
- 13. ‘If you can measure it, you can manage it’ - somebody lame (not me)
- 14. Cash."
- 16. Who are they?"
- 17. Where do they come from?"
- 18. Language."
- 19. Technology."
- 20. The source."
- 21. Search."
- 24. Campaigns."
- 25. Social."
- 29. What " do they do?"
- 30. Content."
- 31. Conversions."
- 32. Goals."
- 33. Events."
- 34. Heat maps" & data visualisation."
- 40. • Logged in users • Author name • Single category • All categories • Tags • Publication year h/p://wordpress.org/extend/plugins/google-‐analy>cs-‐for-‐wordpress/
- 44. Finito! joe@clickshape.com @josephclawrence …Questions?