Hi! Kelly Housholder here, I'm a WordPress web designer (fromscratchdesign.com) here in Destin FL. I'll be sharing on Tuesday the 19th about Google Analytics and how I use it to monitor my websites and make changes based on what my users are doing. I'll discuss: - Basic Google Analytics stuff: users vs sessions, page views, bounces, exits. What do the numbers mean? - I'll share my fav GA plugin, how to install it - How to track when users hit your 404 (missing link) page, where the broken link originated and what the broken link was - How to track what people search for on your site (in the search bar) - Track where people go after they leave your site through an outbound link - A chrome extension for Google In Page Analytics - how to use it and see what your users are doing, where they are clicking, what's being ignored, etc. - How to use some of these in-page analytics to create page layouts and educate clients on best layout practices (ie: I'm sorry client, but no one is click on your carousel) - I'll share a bit about Google webmaster tools Hope to see you there! This is a 101 talk geared towards beginners or even advanced folks who have not been previously using GA to create better layouts.

1. Google
Analytics
fromscratchdesign.com
slideshare.net/kellyhousholder
@ kellyhousholder
Girl designed by iconsmind.com from the thenounproject.com

2. My favorite Google Analytics plugin:
WP Google Analytics
by: Aaron Campbell
Made for WordPress VIP and available through the
WordPress plugin repository.
Ignores Admin/logged in activity
Tracks 404s
Outbound links
Search Terms

4. Pages on your site
Sessions vs Users
Reporting > Behavior > Site Content
Landing Pages, Exit Pages

5. Pageviews: How many times the page was viewed.
Unique Pageviews: This de-duplicates pageviews to show how
many sessions contained a view of the page.
Avg. Time on Page
Entrances: How many times this page was the first page in a
session.
Bounce Rate: The percentage of entrances on this page where
the user did not interact with the website any further.
% Exit: The percentage of pageviews that were the final page
in a session.

6. Pages on your site

7. Tracking 404 pages
Behavior > Site Content> Content Drilldown and
search for “404.html”
WordPress plugin repository.

8. Tracking 404 pages

9. The broken link
Where it was found

10. Tracking site searches
Admin > View Settings > Turn Site Search on
WordPress default query parameter is:

11. Site Search results
Reporting > Behavior > Site Search

12. Reporting > Behavior > Events > Overview >
Event Action
Outbound links

13. Google Chrome: Page Analytics (by Google)
Google search: “page analytics chrome extension”

15. Convincing Clients to do a responsive website

16. Screensize
Reporting > Audience > Technology > Browser & OS > Screen
Resolution

17. OLD CLIENT WEBSITE EXAMPLE
Carousels:
slow load, bad conversions

18. Carousels:
slow load, bad conversions
ERIK RUNYON
WEEDYGARDEN

19. Vimeo Stats

20. Google Webmaster Tools
https://blog.serps.com/how-to/connect-google-ana-
lytics-with-webmaster-tools/
Google Analytics measures and tracks your
web visitors and provides rich data that allows
you to understand who they are and what they
want from your site.
Google Webmaster Tools provides information
and reports on how your web pages look to
Google.