Manuel Da Costa

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Making Optimization Everyones Job In The Organisation

Building & scaling a conversion optimization programme in your company

Why do optimization programmes get derailed? DDTT#7 Amsterdam

How to QA an A/B test - Conversion Hotel, Netherlands

The sensationalisation of A/B Testing & Why it doesn't work for you - Measurefest October 2014 talk

Conversion rate optimisation 101 @ LS Yorkshire Leeds Feb 2014

Google Analytics 101 - Manchester Metropolitan University Business school

Re-introducing the MVP

Becoming Data Driven

Customer development leanmanc

Metrics for lean startups