The document discusses Google Analytics, including what it is, why use it, key terms and metrics, how to navigate it, and how to add the tracking code to a website. It explains that Google Analytics generates statistics about website traffic and sources. Key metrics discussed include sessions, users, pageviews, bounce rate, and time on site. It provides guidance on finding the tracking code in the website source code and copying it to add Google Analytics tracking to a site.

1. Understanding

2. • What is Google Analytics
• Google Analytics Terms
• Google Analytics Navigation
• How to Add Tracking Code
Agenda

3. Google Analytics(GA) is a service offered by Google
that generates detailed statistics about a website's
traffic and traffic sources. It's the most widely used
website statistics service.
Why use Google Analytics

4. Google Analytics Terms
Source: http://www.inman.com/next/definitive-guide-to-google-analytics-for-real-estate-professionals-part-ii-the-overview-reports/
Sessions are a group of
interactions that take place
on your website within a
given time frame. Could be
on a laptop, phone, or
tablet.
Users are how many
users viewed or
interacted with your
content within a specific
date range.

5. Google Analytics Terms
Provides a general
indication of how
popular your website is.
It is a great metric to
understand your
website growth over
time.
A leading indicator of
how many leads you
could possibly generate
from your website.
Rough indication of
how many have
viewed your brand.
Source: http://www.inman.com/next/definitive-guide-to-google-analytics-for-real-estate-professionals-part-ii-the-overview-reports/

6. Google Analytics Terms
Indication of how much
content your visitors are
seeing when on your
site.
Indicates how
engaged your users
are.
Source: http://www.inman.com/next/definitive-guide-to-google-analytics-for-real-estate-professionals-part-ii-the-overview-reports/

7. Google Analytics Terms
Source: http://www.inman.com/next/definitive-guide-to-google-analytics-for-real-estate-professionals-part-ii-the-overview-reports/
The more time your
users spend on your
site, the more
exposure your brand
will receive.
Engagement metric
that indicates what
percentage of your
visitors are diving
deeper into your
website.

8. A low bounce rate means…
• Attracting the right kind of audience
• Clicking through to your other pages of content
• Higher chance they’ll convert into a lead
A high bounce rate means…
• Visitors aren’t finding what they’re looking for
• Are not clicking through to any of your other pages
• Much lower conversion rates
• They’re leaving immediately
Google Analytics Terms
Bounce Rate: Number of people that leave your site
after seeing one page

9. Source: http://blog.hubspot.com/marketing/decrease-website-bounce-rate-infographic
Terms – Bounce Rate

10. Terms – Bounce Rate
What can negatively effect bounce rate %:
Popup or distracting adverts
Page too confusing
Irrelevant content
External links
Load time of pages
Auto-starting video

11. Google Analytics Navigation
Who is going to your site
How they are getting there
What their doing once they’re there
Source: https://www.youtube.com/watch?v=xZbd_yEN5nE

12. Ability to view
multiple types of
data on one
page
Add a new
dashboard
Google Analytics Navigation

13. Has a GA Been Added to My Website?
o Open up your browser and type in your web address to view
your website
o Right click on the mouse
o From the popup menu select “View Page Source”
o This page will show you the code for the website
o On your keyboard for a PC click “CTRL” & “F” at the same
time.
o Or on your keyboard for a Mac click “Command” & “F” at the
same time.
o Locate the Find bar that has appeared on your screen.
o Type in to search for “google-analytics”.
o If this appears in the middle of the screen within the code,
then GA has been added. Recommend you reach out to your
webmaster to learn the credentials for the account.
o If this does not appears in the middle of the screen with all
the code, then GA has not yet been added.

14. Adding a Tracking Code

15. Adding a Tracking Code

16. o Locate “Tracking Info” in GA account
o Highlight the Tracking ID# or code (depending
what your webmaster is asking for) from the
Analytics account
o Copy the text
o Paste the text into the designated area in the
backend webmaster
o GA Tracking will begin automatically
Adding a Tracking Code

17. Google Analytics App
Help?

18. www.google.com/analytics/learn/index.html
www.youtube.com/user/googleanalytics
Google Analytics Official Training and
Certifications
Google Analytics Official YouTube Channel for
Training
Help?

19. Follow my “Google Analytics Training” board on
https://www.pinterest.com/hollymaeodomrmx/google-analytics-training
Help?

20. • Website stats can help you increase
your leads
• Bounce rate for a lead generating site
• How to access the tracking code for
your website
• Where to access more training
What Your Learned