Ga ppt-By Shrihdar

Google Analytics
Shridhar Kagi
-9844497002
Shridhar.kagi@gmail.com

Why Google Analytics
To Know,
● Who your website visitors are
● Where they are coming from
● Which pages they are visiting
● How long they are staying on your site
● Why and when they are leaving your site
● Which pages are your most popular ones
● How many website visitors you have converted
Shridhar Kagi
-9844497002

A clear insight into your website traffic so that you can know how to
improve the performance of your site and ensure your conversion rates
keep going up.
Shridhar Kagi
-9844497002

How GA Tracks?
Google Analytics uses a small piece of Javascript tracking code to collect Set up Tracking code for your website or app
data about your website visitors and their interactions on your website. Once it's setup, Google Analytics will drop a
cookie in the user's browser for your website. It will help to track every interaction that user performs on your site.
● Sign up for GA
● Add tracking code to the website header
Shridhar Kagi
-9844497002

Basic Google Analytics Glossary
● Visits
● Sessions and Unique visits
● New and Returning Visits
● Visitors
● Bounce Rate
● Pageviews
● Pages per Visit
● Exit rate
Shridhar Kagi
-9844497002

Navigating through Google Analytics
● Realtime
● Audience
● Acquisition
● Behaviour
● Conversions
Shridhar Kagi
-9844497002

Google Analytics
• INTRODUCTION / OVERVIEW
• PAGE INSIGHTS
• TRAFFIC ANALYSIS
• CONVERSIONSAND GOALS
• SUGGESTIONS
Shridhar Kagi
-9844497002

Google Analytics - Overview
What is Google Analytics ?
Google Analytics is a free Web analytics
service that provides statistics and basic
analytical tools for search engine
optimization (SEO) and marketing purposes.
Google Analytics is now the most widely
used web analytics service on the Internet.
Shridhar Kagi
-9844497002

Google Analytics – What Does It Do ?
Google analytics is a powerful tool that analyzes:
Website Traffic
1. Where visitors came from & How
2. How they are navigating through your website.
3. Behaviour
Track Conversions
1. Downloads
2. Page Views
3. Registrations Shridhar Kagi
-9844497002

Dashboard
Sessions:A session is agroup of interactions that take place on your website within agiven time frame.
Users:The Users metric indicates the total number of unique visitors who have viewed or interacted with your website.
Page Views: A page view is simply defined asaview of apage on your site that is being tracked by the Analytics tracking code.
Pages/ Session:This is the number of pages that your users are visiting on average persession.
Avg. SessionDuration: Average session duration is calculated asthe total duration of all sessions (in seconds) / number of sessions.
Bounce Rate: When a user lands on a page of your website and then leaves it without browsing any further, the user is said to have
“bounced”. Bounce rate is the percentage of users who bounce from your website.
“
% New Sessions:Percent of new sessions is just the percentage of sessions generated by new visitors on your website.
Shridhar Kagi
-9844497002

Analytics Reporting
This is the section where you will possibly be spending most of
your time tracking and analyzing incoming data and using it to
optimize your website.
Dashboard: Dashboards are a collection of widgets that give
you an overview of the reports and metrics you care about most.
Shortcuts: Shortcuts remember your settings so you don’t have
to reconfigure a report each time you open it.
Real Time: Real-Time reports the activity happening on your website right now.
The overview tab page displays how many users are active on your site in real-time,
where they’re from, and which pages they are browsing.
Shridhar Kagi
-9844497002

Realtime Overview
Shridhar Kagi
-9844497002

Audience
TheAudience report in Google Analytics gives you a detailed analysis of the users visiting your website.
The Overview tab gives you an overall picture of your website’s audience and their activityShridhar Kagi
-9844497002

• Demographic tab shows you the age and gender of your audience.
• Interests tab shows you the dominant interests of the majority of yourusers
such astechnology, TV,movies, photography, news, and more. It also shows you their
in-market behavior and purchase intent segregated by categories such asconsumer
electronics, travel, and more.
• Geo tab shows you the language and location of the users.
• Behavior tab shows you the behavior of your audience based on their interaction
with you site such asNew vs. Returning Users, Engagement, and
more.
• Technology tab shows you the browser, OS,and network that your users are using to
accessyour website.
• Mobile tab shows from which gadget your website viewed/searched.
• Custom tab to collect and analyze data that Analytics doesn't automatically track
• Benchmarking compares your site’s performance to previous results and to your
industry’s average.
• UserFlow tab visually displays where users come from and how and to what extent
they interact with your website.

Audience
Shridhar Kagi
-9844497002

Users Flow
Shridhar Kagi
-9844497002

Acquisition
TheAcquisitions report gives you a detailed overview of where your traffic is originating from such as organic search,
direct, social, referral, or email. Using the tabs inside the Acquisition report, you can dig deeper into the individual
traffic sources and view them by channel, source/medium, and more. Shridhar Kagi
-9844497002

Behavior
The Behavior report captures and displays what visitors do on your website, the pages they visit, and
what actions they take while on those pages. The Overview shows you how many Page Views your site
received in the selected time range along with some other metrics Shridhar Kagi
-9844497002

Behavior Flow shows the paths users commonly take while navigating your site, from the
first page they land on, to the page they exit from.
Site Content shows you the top performing content on your site, a folder view of the
content categorized by page views, and the top landing pages and exit pages.
Site Speed displays crucial reports that may help you identify any specific pages that are
slowing down your site or other bottlenecks you may be unaware of.
Site Search displays the overall metrics for visitors who use the search box on your
website, but you need to configure it once.
Events allow you to track specific actions that users perform on your website, such as
clicking on an external link or downloading a file or adding a product to cart. Publisher
shows your AdSense publisher data right within Analytics.
Experiments help you to conduct A/B testing to see which landing page variations
perform best at meeting your conversion goals.
In-page analytics lets you bring page stats to the front end of the website and even
overlay data on individual links, you need to install a Chrome plugin for this

Conversions
In analytics, conversions simply mean a certain action taken by the user that’s important to your
business; for instance, the completion of reading complete article.

Goals help you create and track micro and macro conversions.
Types of Goals:
1. Destination: Related to specific pages
2. Duration: How long site visitors stay on your website before leaving.
3. Pages/Visit: Rather than track how much time site visitors spend on your website, this
Google Analytics goal tracks the number of pages each site visitor sees before leaving.
4. Events: Events are helpful for tracking site visitor interactions on your website that
Google Analytics does not normally record.
For example, you cannot track the following interactions in Google Analytics by default:
Online form conversions
Clicks on outbound links
Email address clicks or click to call phone numbers
Downloads of material such as PDFs
Time spent watching a video
Shridhar Kagi
-9844497002

Shridhar Kagi
-9844497002

Created Goals
Shridhar Kagi
-9844497002

Created Goals and Types
Goal Type Description Goals
Destination A specified page loads 1. Video page
2. The-Dope page
Duration
Sessions that lasts longer than
specified time
Specify a time. ex: 2 min, 3min
etc
Page per session
Session that include more
pageviews than specified Specify number of page views.
Event Goals 1. Clicks on Social share
2. Clicks on videos
3. Comments
4. Scrolling activity
5. Click on Subscribe Button
6. Thank you popup.
Shridhar Kagi
-9844497002

Goals Report
Shridhar Kagi
-9844497002

New Suggestions from Team
Goal Type Description Goals
Destination
Duration
Page per session
Event Goals
Shridhar Kagi
-9844497002

Thank You !
Shridhar Kagi
-9844497002

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