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![PASTE THE CODE IN BETWEEN THE <HEAD> & </HEAD> TAGS ON ALL PAGES OF YOUR SITE
<script type="text/javascript">
!
!
!
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXXX-1']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>
DIGITAL TONIC](https://image.slidesharecdn.com/ga101-140211094933-phpapp01/85/Google-Analytics-101-Manchester-Metropolitan-University-Business-school-11-320.jpg)
![Terminology
•
Session - the period of interaction between the browser and GA.
•
Visitor - Uniquely identified by GA which assigns it a random ID to the browser.
•
Unique Visitors - count of all the unique visitor IDs in a given time frame
•
Visits - a count of all sessions in a given time frame
•
Pageviews - a count of all pages viewed. (repeated views are also counted)
•
Time on page - If user visits Page A and then goes to Page B, then time on page A will be
[timestamp of Page B] - [timestamp on Page A]
•
Bounce rate - Percentage of users with only 1 interaction. If user visits Page A and then leaves
this is counted as a bounce.](https://image.slidesharecdn.com/ga101-140211094933-phpapp01/85/Google-Analytics-101-Manchester-Metropolitan-University-Business-school-22-320.jpg)
![Syntax: !
!
_gaq.push ([‘_trackEvent’,’event category’,’event action’,’event label’, event value]);
<a href=”http://www.abc.com/cro-beginners-guide.pdf” onClick=”_gaq.push
([‘_trackEvent’,’guides’,’download-cro’,’cro-beginners-guide.pdf’,10]);”>Download
CRO Beginners Guide</a>
DIGITAL TONIC](https://image.slidesharecdn.com/ga101-140211094933-phpapp01/85/Google-Analytics-101-Manchester-Metropolitan-University-Business-school-39-320.jpg)
Uploaded byManuel Da Costa
Google Analytics 101 - Manchester Metropolitan University Business school
The document is an introduction to Google Analytics, covering its setup, functionality, and key concepts for monitoring website traffic and user interactions. It details installation procedures, the role of cookies, user interface components, and important terminology related to web analytics. The training aims to help businesses optimize their online performance by understanding visitor behavior and improving conversions.
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Google Analytics 101 - Manchester Metropolitan University Business school
- 1. Google Analytics 101 by ! Manuelda Costa Web Analytics & Conversion Optimisation Consultant at Digital Tonic 11th February 2014 @ Manchester Metropolitan University DIGITAL TONIC
- 2. About me Conversion RateOptimisation & Web Analytics Consultant DIGITAL TONIC @digital_tonic Helping businesses understand their visitors better and improving online sales & signup conversions DIGITAL TONIC
- 3. What we willlearn today Analytics & It’s role! ! What is Google Analytics ! Setup & Installation ! Cookies ! The User Interface ! Terminology ! ! ! ! The ABC’S of GA ! Dashboards ! Goals & Conversions ! Event Tracking ! Campaigns ! Segments ! DIGITAL TONIC
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- 6. Analytics & It’srole ! What is Google Analytics! ! Setup & Installation ! Cookies ! The User Interface ! Terminology ! ! ! ! The ABC’S of GA ! Dashboards ! Goals & Conversions ! Event Tracking ! Campaigns ! Segments ! DIGITAL TONIC
- 7. A simple easyto use tool to measure how visitors interact with your website It’s Free! DIGITAL TONIC
- 8. Analytics & It’srole ! What is Google Analytics ! Setup & Installation! ! Cookies ! The User Interface ! Terminology ! ! ! ! The ABC’S of GA ! Dashboards ! Goals & Conversions ! Event Tracking ! Campaigns ! Segments ! DIGITAL TONIC
- 9. Setup & Installation Makesure you have a Google account Go to http://www.google.com/analytics DIGITAL TONIC
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- 11. PASTE THE CODEIN BETWEEN THE <HEAD> & </HEAD> TAGS ON ALL PAGES OF YOUR SITE <script type="text/javascript"> ! ! ! var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXXX-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script> DIGITAL TONIC
- 12. Test if yourinstallation works! ! Check Realtime Data DIGITAL TONIC
- 13. GA will notwork if -! ! User disables cookies ! User disables javascript ! Javascript error on webpage before GA has loaded DIGITAL TONIC
- 14. Don’t track yourselfor members of your organisation Find your IP address on http://whatismyipaddress.com/ DIGITAL TONIC
- 15. Analytics & It’srole ! What is Google Analytics ! Setup & Installation ! Cookies! ! The User Interface ! Terminology ! ! ! ! The ABC’S of GA ! Dashboards ! Goals & Conversions ! Event Tracking ! Campaigns ! Segments ! DIGITAL TONIC
- 16. Cookies Google Analytics usesfirst party cookies • • • • • • Determine which domain to measure Distinguish unique users Remember the number and time of previous visits Remember traffic source information Determine the start and end of a session Remember the value of visitor-level custom variables DIGITAL TONIC
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- 18. Analytics & It’srole ! What is Google Analytics ! Setup & Installation ! Cookies ! The User Interface! ! Terminology ! ! ! ! The ABC’S of GA ! Dashboards ! Goals & Conversions ! Event Tracking ! Campaigns ! Segments ! DIGITAL TONIC
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- 20. Where they camefrom? / What channel - Organic? Social?../ How are campaigns performing? / What keywords did they use? Who your visitors are / Where they are located in the world/ Mobile or desktop / What browser they were using / How they interacted with the site What pages were viewed / Which landing pages were most effective/ What content engaged most visitors / Were there any triggered events on the site? What is the conversion rate for each goal? / What does the conversion funnel look like?/ Ecommerce product performance / DIGITAL TONIC
- 21. Analytics & It’srole ! What is Google Analytics ! Setup & Installation ! Cookies ! The User Interface ! Terminology! ! ! ! ! The ABC’S of GA ! Dashboards ! Goals & Conversions ! Event Tracking ! Campaigns ! Segments ! DIGITAL TONIC
- 22. Terminology • Session - theperiod of interaction between the browser and GA. • Visitor - Uniquely identified by GA which assigns it a random ID to the browser. • Unique Visitors - count of all the unique visitor IDs in a given time frame • Visits - a count of all sessions in a given time frame • Pageviews - a count of all pages viewed. (repeated views are also counted) • Time on page - If user visits Page A and then goes to Page B, then time on page A will be [timestamp of Page B] - [timestamp on Page A] • Bounce rate - Percentage of users with only 1 interaction. If user visits Page A and then leaves this is counted as a bounce.
- 23. Analytics & It’srole ! What is Google Analytics ! Setup & Installation ! Cookies ! The User Interface ! Terminology ! ! ! ! The ABC’S of GA! ! Dashboards ! Goals & Conversions ! Event Tracking ! Campaigns ! Segments ! DIGITAL TONIC
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- 27. Analytics & It’srole ! What is Google Analytics ! Setup & Installation ! Cookies ! The User Interface ! Terminology ! ! ! ! The ABC’S of GA ! Dashboards! ! Segments ! Event Tracking ! Goals & Conversions Campaigns ! DIGITAL TONIC
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- 30. Analytics & It’srole ! What is Google Analytics ! Setup & Installation ! Cookies ! The User Interface ! Terminology ! ! ! ! The ABC’S of GA ! Dashboards ! Goals & Conversions! ! Event Tracking ! Campaigns ! Segments ! DIGITAL TONIC
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- 32. YOUR GOALS MUSTLINE UP WITH BUSINESS KPI’s Completed a purchase ! Submitted a form ! Spent time on a page ! Triggered an event (eg Viewed a video) DIGITAL TONIC
- 33. Under admin click goals Createnew goal Enter details of goal & value DIGITAL TONIC
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- 37. Analytics & It’srole ! What is Google Analytics ! Setup & Installation ! Cookies ! The User Interface ! Terminology ! ! ! ! The ABC’S of GA ! Dashboards ! Goals & Conversions ! Event Tracking! ! Campaigns ! Segments ! DIGITAL TONIC
- 38. Event Tracking ! ! PDFDownloads ! Form submissions ! Button clicks ! Pressing play/pause in an embedded video DIGITAL TONIC
- 39. Syntax: ! ! _gaq.push ([‘_trackEvent’,’eventcategory’,’event action’,’event label’, event value]); <a href=”http://www.abc.com/cro-beginners-guide.pdf” onClick=”_gaq.push ([‘_trackEvent’,’guides’,’download-cro’,’cro-beginners-guide.pdf’,10]);”>Download CRO Beginners Guide</a> DIGITAL TONIC
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- 41. Universal Analytics (currentlyin public beta) ga('send', 'event', 'category', 'action', 'label', value); <a href="tel:+441614520486" class="tiny button" onClick="ga(‘send’, ‘event’, ‘button’, ‘clicked’, ‘call button’);")> CALL DIGITAL TONIC </a> DIGITAL TONIC
- 42. Analytics & It’srole ! What is Google Analytics ! Setup & Installation ! Cookies ! The User Interface ! Terminology ! ! ! ! The ABC’S of GA ! Dashboards ! Goals & Conversions ! Event Tracking ! Campaigns! ! Segments ! DIGITAL TONIC
- 43. How users discoveryour website beyond referrals and search engines DIGITAL TONIC
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- 46. Build your customURLs with GA URL builder http://bit.ly/urlbuilder-ga DIGITAL TONIC
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- 50. Analytics & It’srole ! What is Google Analytics ! Setup & Installation ! Cookies ! The User Interface ! Terminology ! ! ! ! The ABC’S of GA ! Dashboards ! Goals & Conversions ! Event Tracking ! Campaigns ! Segments! ! DIGITAL TONIC
- 51. Aggregate data doesn’tgive you the full story DIGITAL TONIC
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- 58. Want even more? Registeryour interest for a more detailed Google Analytics Workshop bit.ly/ga-workshop-2014 DIGITAL TONIC
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