My workshop presentation at the Rocks Digital Conference 2017. Learn more about our customer digital marketing and SEO classes at www.searchengineacademytexas.com
Data Driven Website Optimization - Big Footprint Tech4Good PresentationBigFootprint
Nick Yorchak, the founder of Big Footprint, had the privilege of speaking to an audience of Tech4Good members at a Denver Event about the principles of data driven website optimization. Tech4Good is a community of professionals interested in the use of technology in the nonprofit sector, so the topic was well received by those in attendance.
Nick’s presentation explained how non-profits can leverage free tools available within Google Analytics to measure digital campaigns and drive insights that can be leveraged for optimization and testing.
Tyler Lane - Google Analytics Presentation - Denver SEO MeetupTyler Lane
Tyler's essential Google Analytic how to's, plus more.
Visit the below spreadsheet for corresponding items throughout the presentation.
https://docs.google.com/spreadsheets/d/1FdHE8CvDc-9BIq_jagRAqlCokyyzkitmY1VSZVCVMwU/edit?usp=sharing
Google Analytics presentation given by Ben Rogers - Director, Attacat to the Edinburgh Chamber of Commerce during October 2010. Actionable Insights with Google Analytics.
Data Driven Website Optimization - Big Footprint Tech4Good PresentationBigFootprint
Nick Yorchak, the founder of Big Footprint, had the privilege of speaking to an audience of Tech4Good members at a Denver Event about the principles of data driven website optimization. Tech4Good is a community of professionals interested in the use of technology in the nonprofit sector, so the topic was well received by those in attendance.
Nick’s presentation explained how non-profits can leverage free tools available within Google Analytics to measure digital campaigns and drive insights that can be leveraged for optimization and testing.
Tyler Lane - Google Analytics Presentation - Denver SEO MeetupTyler Lane
Tyler's essential Google Analytic how to's, plus more.
Visit the below spreadsheet for corresponding items throughout the presentation.
https://docs.google.com/spreadsheets/d/1FdHE8CvDc-9BIq_jagRAqlCokyyzkitmY1VSZVCVMwU/edit?usp=sharing
Google Analytics presentation given by Ben Rogers - Director, Attacat to the Edinburgh Chamber of Commerce during October 2010. Actionable Insights with Google Analytics.
Web Analytics-Basic ! Importance of Introduction to Web Analytics-Basic for client website.Check out this presentation,To know this in more in details Web Analytics-Basic ? Learning Catalyst Provide Professional Training in Digital Marketing in India.To know more subscribe above mention link :http://bit.ly/1DdRqDA
How to create effective and optimized content by jen silvermanGlen Dimaandal
Jen Silverman's presentation at PeepCon. This deck explains how you can create killer content that powers successful marketing campaigns. From ideation to execution, you can pick up cool ideas here.
Top indicators shaping your permission based marketing databasesSMARTe Inc.
If you are interested in boosting your Sales & Marketing Data and Intelligence, we at SMARTe Inc. ensure that your marketing and sales teams work in sync-marketing executing successful programs and feeding qualified leads into the pipeline; sales hitting with the right value proposition to the right prospects, thus putting more efforts in closing deals rather than pondering whom to target.
For more information, please visit our website: www.smarteinc.com
Top tips for a successful website spring clean webinar slidesKeith Gutu
During a recent webinar, Digital Specialist Jon Eaton and Marketing Manager Keith Gutu shared great insights and top tips on proven easy to implement practical steps you can take to gain quick wins in your website’s performance.
Key takeaways were:
- Steps you can take right now to make your website faster
- Reviewing 404’s to tell you where content might be missing
- How to reduce bounce rate on high traffic landing pages
- How to spot issues in your conversions quickly and do something about them
Hear from Sagittarius' Technical SEO Consultant, Nick Steele as he delves into how to create successful keyword strategies as well as which free and paid tools he uses to create them!
Presentation deck from the ZHS Orchards Digital Analytics Weekly Workshop on 28th May 2021. The topic was the Ecommerce funnel. This presentation takes people through the stages of the Ecommerce Funnel, the data needed to populate it and how to compare your data against targets to identify the biggest gap in performance. The presentation then goes into potential causes of underperformance at each stage of the funnel.
Why Should You Care About Web AnalyticsPeter O'Neill
A presentation that was written for BarCampLondon5. It covers why web analytics benefits everyone in an organisation and how people should therefore work together to ensure all code is correctly implemented.
Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in almost any type f vertical but it works especially well in the Franchise industry helping Franchisors generate new leads for their franchise opportunity. Currently, franchisors and brokers are stuck paying for leads that come from Franchise Lead Generation portals. Not to say those leads don't work but wouldn't you prefer to generate your own leads, decrease your cost per customer and become the thought leader in your specific vertical? If the answer is yes to any of those, inbound marketing may be the right fit for you. Visit us at Market Loyal.com for more info.
FayeBSG participated in a joint webinar with SugarCRM and Act-On Software that was focused on closing the gap between sales and marketing.
In this On-Demand webinar you will:
• See how to close the chasm between Marketing and Sales
• Find out how to provide valuable information to Sales to answer your buyer’s needs
• Hear first-hand how Faye Business Systems Group has succeeded, and can help you, too
Speakers
Judy Logan, Director of Customer and Partner Marketing at Act-On Software, John Mertic, ISV Alliances Manager at SugarCRM and Jesse Heller, Director of Marketing from Faye Business Systems Group, as they show you how you can attract, capture, and deliver highly qualified leads to your Sales organization.
Making data sexy: Data Visualization for Digital MarketingMashMetrics
Are your stakeholders falling asleep while you explain your monthly reports? Are you having a hard time separating metrics from insights? Do your Excel charts look like they are from the 80's? This deck will explain some of the key pitfalls to a boring data presentation. We walk through a real-life Digital Marketing example of Google Analytics data and other insights to help you along your data-driven journey.
Making Web Analytics Actionable in UniversitiesPeter O'Neill
A presentation that I gave at a meeting of Scottish Web Folk (web managers from Scottish Universities) on how to use use web analytics to make decisions
Web Analytics-Basic ! Importance of Introduction to Web Analytics-Basic for client website.Check out this presentation,To know this in more in details Web Analytics-Basic ? Learning Catalyst Provide Professional Training in Digital Marketing in India.To know more subscribe above mention link :http://bit.ly/1DdRqDA
How to create effective and optimized content by jen silvermanGlen Dimaandal
Jen Silverman's presentation at PeepCon. This deck explains how you can create killer content that powers successful marketing campaigns. From ideation to execution, you can pick up cool ideas here.
Top indicators shaping your permission based marketing databasesSMARTe Inc.
If you are interested in boosting your Sales & Marketing Data and Intelligence, we at SMARTe Inc. ensure that your marketing and sales teams work in sync-marketing executing successful programs and feeding qualified leads into the pipeline; sales hitting with the right value proposition to the right prospects, thus putting more efforts in closing deals rather than pondering whom to target.
For more information, please visit our website: www.smarteinc.com
Top tips for a successful website spring clean webinar slidesKeith Gutu
During a recent webinar, Digital Specialist Jon Eaton and Marketing Manager Keith Gutu shared great insights and top tips on proven easy to implement practical steps you can take to gain quick wins in your website’s performance.
Key takeaways were:
- Steps you can take right now to make your website faster
- Reviewing 404’s to tell you where content might be missing
- How to reduce bounce rate on high traffic landing pages
- How to spot issues in your conversions quickly and do something about them
Hear from Sagittarius' Technical SEO Consultant, Nick Steele as he delves into how to create successful keyword strategies as well as which free and paid tools he uses to create them!
Presentation deck from the ZHS Orchards Digital Analytics Weekly Workshop on 28th May 2021. The topic was the Ecommerce funnel. This presentation takes people through the stages of the Ecommerce Funnel, the data needed to populate it and how to compare your data against targets to identify the biggest gap in performance. The presentation then goes into potential causes of underperformance at each stage of the funnel.
Why Should You Care About Web AnalyticsPeter O'Neill
A presentation that was written for BarCampLondon5. It covers why web analytics benefits everyone in an organisation and how people should therefore work together to ensure all code is correctly implemented.
Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in almost any type f vertical but it works especially well in the Franchise industry helping Franchisors generate new leads for their franchise opportunity. Currently, franchisors and brokers are stuck paying for leads that come from Franchise Lead Generation portals. Not to say those leads don't work but wouldn't you prefer to generate your own leads, decrease your cost per customer and become the thought leader in your specific vertical? If the answer is yes to any of those, inbound marketing may be the right fit for you. Visit us at Market Loyal.com for more info.
FayeBSG participated in a joint webinar with SugarCRM and Act-On Software that was focused on closing the gap between sales and marketing.
In this On-Demand webinar you will:
• See how to close the chasm between Marketing and Sales
• Find out how to provide valuable information to Sales to answer your buyer’s needs
• Hear first-hand how Faye Business Systems Group has succeeded, and can help you, too
Speakers
Judy Logan, Director of Customer and Partner Marketing at Act-On Software, John Mertic, ISV Alliances Manager at SugarCRM and Jesse Heller, Director of Marketing from Faye Business Systems Group, as they show you how you can attract, capture, and deliver highly qualified leads to your Sales organization.
Making data sexy: Data Visualization for Digital MarketingMashMetrics
Are your stakeholders falling asleep while you explain your monthly reports? Are you having a hard time separating metrics from insights? Do your Excel charts look like they are from the 80's? This deck will explain some of the key pitfalls to a boring data presentation. We walk through a real-life Digital Marketing example of Google Analytics data and other insights to help you along your data-driven journey.
Making Web Analytics Actionable in UniversitiesPeter O'Neill
A presentation that I gave at a meeting of Scottish Web Folk (web managers from Scottish Universities) on how to use use web analytics to make decisions
Convert SEO From a Cost Center Into a Measurable Revenue GeneratorSearch Engine Journal
Are you tired of constantly defending your SEO budget to the C-suite?
In this presentation, Andreas Dzumla, Founder at Longtail UX and former Googler, will share how you can communicate the value of SEO and demonstrate its ROI.
You will learn how to:
- Calculate SEO ROI on new customer acquisition at the keyword level.
- Implement those insights into thousands of new web pages without creating a single Jira ticket.
- Attribute your company’s revenue growth to your SEO efforts.
One of the biggest challenges for SEO professionals is measuring your return on investment.
If you can’t demonstrate your ROI, your budget and your role are at risk. It doesn’t have to be that way.
What does your company’s C-suite want to hear in uncertain times like these?
They want new insights. They want quick wins.
They need to know how your team can quickly generate new customers without disrupting the tech team’s already bursting backlog.
Dzumla will walk you through a new approach to solve these problems.
Google Analytics Konferenz 2018_ What Your Google Analytics Data Isn't Tellin...e-dialog GmbH
Medallia Digital provides invaluable qualitative data representing the voice of the customer (VoC). This provides insight to your customers' web journey, how they feel and why they behaved in a certain way on your website. It complements the quantitative data of web analytics by providing the “why” to the “what” and “when”. Learn how to enhance your conversion rate optimization and web analytics efforts from experts at Medallia.
Jon Wuebben, Content Launch - Speaking at the 2014 Content Marketing Retreat, Langley, WA
"The 6 Magic Metrics of Content Marketing"
Jon will explain the 6 primary metrics for measuring Content Marketing success.
C-T-R-You Ready for 2021?! - On-SERP SEO StrategiesIzzi Smith
As SEOs we have to do all in our power to drive more and more relevant clicks to our website, but the SERP is an over-populated and competitive space filled with ads and Google integrations, so we need to stand out as much as we can. Izzi's new talk covers useful strategies you can use in 2021 to: better analyze and interpret searcher intents, scale the creation of rich results and featured snippets, satisfying "needs met" and more.
A general deck about optimising your website for your business.
(No rabbits out of hats)
Plan it out
Choose benefits over features
Show, don’t tell
Use local-targeted content
Evaluate traffic sources
Focus on the right audience
Develop and plan for humans before robots
Website audits and SEO
Women in Communications Presentation: Marketing AnalyticsWebspec Design
You’re building your audience through emails, social media, and your website – but how do you know if you’re getting the biggest bang for your digital buck? Your time is precious, so you need to make sure you have the information to make the most prudent decisions for your social media marketing.
This two-hour workshop covered practical, efficient, and cost-effective methods to measure online communications. Hour one focused on website analytics using Google Analytics, Search Console, and Webmaster Tools. Hour two covered additional general analytics including email marketing and social media marketing.
Presented Wednesday, June 23, 2016 at a meeting of the Greater Des Moines Chapter of the Association for Women in Communications.
Authors:
Alex Karei, Marketing & Communications Director, Webspec Design
Lindsey LaMair, Digital Marketing Director, Webspec Design
www.webspecdesign.com
What is Google Grants? • Program created in 2003 • Provides nonprofits with up to $10,000 per month in free advertising on Google • Supports over 8,000 grantees • Donated over $800 million in free ads
From ITC Agent Conference 2015...
Do you know where people come from when they land on your insurance agency website? Do those visitors find your website helpful? This session will explore how Google Analytics can answer these questions and more to help refine your online marketing efforts for increased customer acquisition.
An overview of Google Analytics from setup and installation to terminology, campaign tagging, and how to use Google Analytics to answer business questions such as who your visitors are and what they're doing on your site.
An overview of Google Analytics from setup and installation to terminology, campaign tagging, and how to use Google Analytics to answer business questions such as who your visitors are and what they're doing on your site.
SEO Red Flags & Sustainability - 2017-11-07 - Pubcon Las VegasJake Bohall
Jake Bohall covers many of the red flags you should be watching for with your SEO efforts, and highlights sustainable strategies and concepts that should be applied for your website. Presented with Dixon Jones at the 2017 Pubcon Las Vegas Digital Marketing Conference.
For questions, details, and to request Jake Bohall to speak at your conference, please contact him through HiveDigital.com
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
4. @BethKahlich
Business Owners
• Where is the best place to spend my marketing dollars?
• Is XYZ service driving traffic to my site / driving sales
• What products / services are people interested in?
• Where does my website need improving?
5. @BethKahlich
Agencies
• Show results from activities to clients
• How to inform clients without overwhelming
• Understanding the needs of various types of clients
• Personality/Goals affect reporting needs
• Guidance for internal teams about what is working / not working
6. @BethKahlich
Corporate
• Are we reaching our goals for the Month / Quarter / Year
• Defining “goal” – is it sales or are we looking higher up in the funnel
• Learn about what’s working SOONER
• Activities = Results?
• Where to re-align activities of sales / marketing
• Is your content strategy driving traffic? Driving engagement?
7. @BethKahlich
How does GA work
Place a snippet of code in the back end of your
website (different depending on website).
That code sends information to Google
Analytics.
Even if you DON’T have Google Analytics,
Google can see general data about how people
interact with your site.
Search > Click > Return to Search
“they must not have found what they wanted”
8. @BethKahlich
Numbers Doesn’t Mean They are Exact
• Assumption that numbers should
be exact
• Google Analytics spam
• It’s more about trends than exact
numbers
11. @BethKahlich
Ecommerce – More Advanced
• Worth the work if selling online
• Shopify – least confusing integration
• Wordpress – Woo Commerce (harder than it looks)
• Magento – (open source) advanced, get an expert
13. @BethKahlich
You Will Need Help for More Advanced
• Good data – make sure things are set up correctly
• How to find someone to help
• Rocks Digital – several great speakers that work for agencies
• Ask for consulting session with an agency, ask them for recommendations for
someone to help you.
14. @BethKahlich
A QuickTour Of Google Analytics
• Basic navigation
• What data is available to you in Google Analytics
22. @BethKahlich
Multiple Views
• Main View
• add filters for your office
• add other settings (goals,
ecommerce)
• Raw View – no filters
• Test View
• trying something new?
do it here first so you don’t mess
up the data
24. @BethKahlich
Goals
• Goals – what do you want to measure
• Important but harder to set up
• How many sales transactions?
• How many form submissions?
• Simple one to get started
• How many times did people look at more than ___ pages of my site?
• How many times did people stay on my site longer than ___ seconds?
Sales Funnel
sales transaction
how long
did they
stay on the
site?
31. @BethKahlich
Categories And Sub-Categories
Within each primary section of the
tool, the left sidebar is divided into
tabs, which are further divided into
nested sections who’s options are
grouped according to type of data
36. @BethKahlich
The Conversions Tab
The Conversions Tab – Helps you understand
how people take action on your site and
whether it’s generating a return on
investment.
39. @BethKahlich
How to Stay Focused
• Don’t get overwhelmed
• Know before you go
• Have your questions ready – start simple
• How many sessions (visitors) this month?
• Where did traffic come from?
• What did they look at?
• How long did they stay?
40. @BethKahlich
What Do You Want to Measure
• People and their technology
• Where traffic came from
• What pages did people interact with
• How long did they stay on a page?
41. @BethKahlich
Length of Time on Page vs. Bounce Rate
What are the goals for your company – go deeper in the site, or stay on the page longer?