Getting Addicted To Pinterest
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The document discusses the growth and popularity of Pinterest. It notes that Pinterest entered the scene in 2010, allowing users to bookmark images from around the web. Unlike other social networks, Pinterest focuses on sharing images rather than personal updates. The document then provides statistics on Pinterest's traffic growth, large female user base, and rise to being the 4th largest driver of organic traffic worldwide. Examples are given of how some companies have successfully used Pinterest to promote their brands, products, and content.
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Getting Addicted To Pinterest
- 1. Get Addicted Andrew Melchior, Co-Founder andrew@avalaunchmedia.com @atraine
- 2. Current Drug of Choice @atraine
- 3. @atraine
- 4. • Entered scene in 2010 allowing bookmarking of all the beautiful things on the web • Core difference: It says look at this, instead of look at me! @atraine
- 5. • Traffic grew by 429% from 9/11 through 12/11 to roughly 7.2 M in Dec. 2011 @atraine
- 6. • Broke the 10 Million mark in January 2012 becoming the fastest independent site to hit 10 M uniques/month in the U.S. @atraine Source:TechCrunch
- 7. 116% traffic growth in 2012 to 21.2M, 75% user growth @atraine Source: DOMO
- 8. Percent of Pinterest users that are female @atraine
- 9. Percentage of Pinterest users Between 25-55 yrs old @atraine Source: Mashable
- 10. Pinterest now the 4th largest organic traffic driver worldwide @atraine
- 11. @atraine
- 12. @atraine
- 13. FedEx highlights their philanthropic efforts in communities @atraine they service.
- 14. Avalaunch Media uses Pinterest to highlight recent content marketing @atraine and infographic pieces we created / promoted
- 15. Hapari blew through inventory this year using @atraine Pinterest boards to highlight product lines and used infographics
- 16. Utah based ZAGG features products, gadgets, other related things @atraine
- 17. Vegas.com highlights attractions, hotels, events, @atraine celebrities, food, in Las Vegas
- 18. @atraine
- 19. @atraine
- 21. @atraine
- 22. @atraine
- 23. @atraine
- 24. @atraine
- 25. @atraine
- 26. •Goal - To come up with a strategy to establish PinnableBusiness.com as a Pinterest authority. •Idea - To build a killer infographic that would display all of the best practices for making a website image perfect for pins. •Results - Wait a slide ;)... @atraine
- 27. •We created a beautiful infographic. You can see the full graphic here: http://mashable.com/2012/03/26/optimize- images-pinterest •We decided that our client would get a lot more out of having the graphic featured on a major publishing site rather than their own. •Mashable seemed to be a perfect fit, so we pitched @atraine the idea and the graphic exploded.
- 28. @atraine
- 29. @atraine
- 30. @atraine
- 31. @atraine
- 32. TIME ON SITE ~ 10 Second @atraine ~ 10 Minutes
- 33. Thank You! Andrew Melchior, Co-Founder andrew@avalaunchmedia.com @atraine @atraine Deck @ http://www.slideshare.net/MattSiltala
Editor's Notes
- Pinterest has had amazing growth in recent months. Compared to Tumblr.com, a similar service provider, that launched in Feb. 2007.
- Now if the growth from Sept 11 through Dec. 11 isn’t exciting enough, look at their growth during January 2012.
- Traffic growth has slowed in 2012, but users are on the rise. Users have grown by 75% in 2012.
- This user-base is NOT the typical user-base as early adopters of a new social media platform. Much of the female user-base is coming from middle America, not the west coast and not a young male audience like you often find are the early adopters in the highly tech savvy space of social media.
- This user-base is also a much older audience. Often times you find the early adopters of a new social media platform are much younger with the bulk of the user-base falling between the ages of 20-30 yrs. old.
- And in Sept. Shareaholic released a report showing that Pinterest ousted Yahoo in organic traffic taking over the #4 spot.
- Large companies are joining. Using Pinterest to show their products, industry, related images, etc.