Avalaunch Media, founded by Andrew Melchior, is a full-service digital marketing agency based in Utah and Arizona, specializing in various marketing strategies including content marketing and web design. The document emphasizes the importance of analyzing and repurposing successful content through methods like monitoring site performance and social media trends. It encourages users to identify their best content and transform it into various formats to enhance engagement.

1. The Visual Advantage
Image is Everything…
Andrew Melchior, VP & Founder
andrew@avalaunchmedia.com
Twitter: @atraine

2. Avalaunch Media is a full service
digital marketing agency with
locations in Utah and Arizona
specializing in the following:
Content Marketing
Search Marketing
Paid Media
Web Design
@atraine

6. @atraine

7. @atraine

9. @atraine

10. @atraine

13. @atraine

14. @atraine

15. @atraine

16. 1
@atraine

17. 2
@atraine

18. 3

19. 4

20. 5

21. 6
@atraine

22. 7
@atraine

23. 8

24. 9

25. 10

27. @atraine

28. @atraine

31. @atraine

34. @atraine

35. @atraine

36. Win/Loss
Analysis

37. Internal Communication
• Focus groups
• Surveys
• Offsites
@atraine

38. Identify Your Best Content
Dig into Google Analytics and
find your site’s best performing
content of all time.
• What is hitting?
Top page views
• Why is hitting?
Does it rank well, is it being
referred, are people sharing it?
• When is hitting?
Seasonal stuff

39. Repurpose Successful Content
• Blog posts
• New Releases
• Linkbait articles
• Infographics
• Video
• Podcasts
• Images/Memes
• White Papers
• Power Points
Transform content you already have into:
@atraine

41. Monitor Social Media
Now and Historically
@atraine

42. @atraine

43. @atraine

52. Thank You!
Andrew Melchior, VP & Founder
andrew@avalaunchmedia.com
@atraine