This document discusses how images on Pinterest can spark emotion and drive sales. It provides case studies of companies like Rod Works and PinnableBusiness that saw success through Pinterest. Tools for monitoring Pinterest analytics, competitors, influencers and trends are presented. Best practices are outlined like focusing on useful DIY/how-to content and the "55 rule" for optimal pinning times. The importance of audience research, engagement and participation on Pinterest is emphasized.

1. Everything
Matt Siltala, President
matt@avalaunchmedia.com
@Matt_Siltala

2. Sparks Emotion
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3. Because Images Spark Emotion
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4. For Example
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6. Who Is Doing It Right?
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11. The first commerce platform for Pinterest
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12. Not Just For Women
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16. - Why?
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19. - A Few Case Studies
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20. Case Study 1: Rod Works
•Pinterest single-handedly forced Rod Works into launching a
web store.
•Kudos to my good friend Janet Thaeler of Pinnablebusiness.com
for sharing this story with me.
@Matt_Siltala

21. Case Study 1: Rod Works
•Rod Works is a Utah-based company with stores in Utah,
Arizona, and Nevada.
•They sell “cute stuff”...ie. home decor.
•Until earlier this year, they did not sell online or use social
media in any focused manner.
@Matt_Siltala

22. Case Study 1: Rod Works
•Enter a blogger named Lindsay
who wrote a blog post on
October 31, 2011 showcasing a
rod from Rod Works.
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23. Case Study 1: Rod Works
• The picture was pinned to Pinterest and then re-pinned
over and over. Someone mentioned that the rod could
be purchased at Rod Works. See
http://pinterest.com/search/?q=picture+rod
• The problem was that Rod Works did not have an
online store...yet
@Matt_Siltala

24. Case Study 1: Rod Works
•Rod Works was literally bombarded by Pinterest
users into opening their online store in February
2012.
“We got emails daily for months from Pinterest
users, so we eventually opened up our online store
in February. We quickly sold hundreds of the
frame rods and now sell many other unique items
daily.”
~Rod Works
@Matt_Siltala

25. Case Study 2: PinnableBusiness.com – Find a
need
•Goal - To come up with a strategy to establish
PinnableBusiness.com as a Pinterest authority.
•Idea - To build a killer infographic that would display all of the
best practices for making a website image perfect for pins.
•Results - Wait a slide ;)...
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26. Case Study 2: PinnableBusiness.com
•We created a beautiful infographic. You can see
the full graphic here:
http://mashable.com/2012/03/26/optimize-images-pinte
•We decided that our client would get a lot more
out of having the graphic featured on a major
publishing site rather than their own.
•Mashable seemed to be a perfect fit, so we pitched
the idea and the graphic exploded.
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27. Case Study 2: PinnableBusiness.com
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29. Case Study 3: BuildDirect.com
•StumbleUpon traffic results average “time on site” of just
about 10 seconds.
•Pinterest traffic results in an average time on page of just
about 10 minutes, with an average page visit of about 5
pages!
•Thanks to BuildDirect for the stats
@Matt_Siltala

30. Wise Advice
•My dad use to say, “Son, my job
is to make sure you’re useful.”
And this is how I look at graphics
designed for Pinterest. They have
to be useful. The audience loves
instruction, DIY, How To’s, etc.
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38. Where to mine for DIY/How To ideas
Etc. etc. etc
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40. Use to gain competitive advantage
•Use Tools to spy on all
the hubs.
• Content
• Products
• Influencers
• Trends
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41. Hot off the Press!
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42. My Favorite - Lets Start With The Best
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43. Real Time “Alerts”
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44. What is your competition doing?
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48. Real Time Spying
• What’s Hot Right Now!
• What’s getting the most comments?
• Who is pinning? (Find Influencers)
• Prices/Specials/Offers/Contests?
• Ideas?
• Content Ideas @Matt_Siltala

49. Finding Influencers
Tools for finding out how powerful a Pinterest user is:
• PinReach
• PinPuff
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52. Analytics
Fully integrated analytics platform for Pinterest
• Pinerly
http://pinerly.com/pinalytics
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54. Competitive Intel & Research
Do Better. Do More.
• Repinly
• Find Influencers
• See Trends
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60. Other Free Facts and Tricks
http://pinterest.com/source/YOURWEBSITE.com
If you haven’t already heard...this is the place to find out if
anyone is pinning anything from your site...or your competitor’s
site. :)
@Matt_Siltala

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64. Use This Tool:
•What Images Get Most Comments
• Who Is Your True Audience
• Board Names
• Who to contact
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65. What is the best time to Pin?
Think “55 Rule”:
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66. Tips for Success
•Know Your Audience Is your audience Male or Female?
•Establish Good Pinning Habits Are you re-pinning?
•Are you contributing Are you commenting?
•Research Monitor all activity and boards (and find influencers)
•Participate Don’t be the creepy neighbor - get known.
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67. Bonus Case Study:
Content idea gained that helped make the sale
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70. Results: (so far from this campaign)
$10,400 in sales
• Toppers
• Mattress Covers
• 15.6 min avg. visitor
• 4 page views average/ visit
@Matt_Siltala

71. TAKEAWAYS
• Drive More Traffic
• Make More Sales
• Research Competition
• Stay One Step Ahead
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72. Thank You!
Matt Siltala, President
matt@avalaunchmedia.com
@Matt_Siltala