Downloaded 14 times
Uploaded byErica Swallow
How Brands are Using Google+
The document discusses the launch and features of Google+, highlighting its importance as a social network integrated with Google's services, and its significant growth in brand engagement. It outlines both the advantages, such as custom circles and content distribution, and challenges like the need for a personal account to create business pages. Additionally, it offers tips for brands on effectively using Google+, including utilizing hangouts, hashtags, and content promotion strategies.
More Related Content
![[Webinar] How to Pull Off a Wildly Successful #GivingTuesday Campaign](https://cdn.slidesharecdn.com/ss_thumbnails/givingtuesdaywebinar-151119193142-lva1-app6891-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to How Brands are Using Google+
How Brands are Using Google+
- 1. How Brands areUsing Google+ By Erica Swallow Tech Journalist & Director of Community, Contently
- 2. About Google+ • Launched to public in September 2011 • Google’s latest foray into social networking • Google Friend Connect, Google Buzz, Orkut • 170 million users • Tech enthusiasts, male students • Largely inactive user base #googleplus | @ericaswallow
- 3. Why Google+ Matters • Largest search engine in the world • Momentum towards social-driven search • Google products continue to merge • Google Places, Google Reader, Google Search • Massive brand page growth • 1,400% increase in users following top 100 brand pages from December 2011 to January 2012 #googleplus | @ericaswallow
- 4. The Downside #googleplus | @ericaswallow
- 5. More Negatives • Administration is difficult • You need a personal account to create a business page • Social dashboards don’t integrate Google+ yet • Apply for HootSuite beta • Google side projects are unreliable • Buzz, Wave, Hotpot #googleplus | @ericaswallow
- 6. The Google+ Profile #googleplus | @ericaswallow
- 7. Create Custom Circles • Based on your email contacts • Circles enable easy grouping and sharing #googleplus | @ericaswallow
- 8. Follow Sparks • Google+’s algorithmic content recommendation system • Based on Google Search, Google+ and +1 button #googleplus | @ericaswallow
- 9. Google+ Business Pages #googleplus | @ericaswallow
- 10. Top Brand Pageson Google+ Source: Simply Measured #googleplus | @ericaswallow
- 11. Top Industries onGoogle+ Source: Simply Measured #googleplus | @ericaswallow
- 12. Engagement Rates Source: SimplyMeasured #googleplus | @ericaswallow
- 13. Most Engaging Content Source:Simply Measured #googleplus | @ericaswallow
- 14. 1. Target WithCircles #googleplus | @ericaswallow
- 15. 2. Make aBig Announce #googleplus | @ericaswallow
- 16. 3. Host Hangouts • Business meetings, industry chats, meetups, tech support • Hangout with Extras: named hangouts, shared notes and sketchpad, Google docs integration, screensharing • Hangout On Air enables streaming to unlimited users • Records to private video on YouTube #googleplus | @ericaswallow
- 17. Hangouts – Interviews #googleplus | @ericaswallow
- 18. Hangouts – IndustryChat #googleplus | @ericaswallow
- 19. Hangouts – HelpDesk #googleplus | @ericaswallow
- 20. Hangout Tips Fromthe Muppets Click here to watch an awesome video. #googleplus | @ericaswallow
- 21. 4. Expand ContentDistribution • Share photos, articles, videos, and commentary • Segmentation: Customers, VIPs, Team members #googleplus | @ericaswallow
- 22. Photos, Photos, Photos #googleplus | @ericaswallow
- 23. 5. Promote aContest • Cannot run contests on Google+ • But you can link off to the contest #googleplus | @ericaswallow
- 24. Photo + Contest= Not Too Shabby #googleplus | @ericaswallow
- 25. 6. Rock Hashtags& Mentions topics, events, random things people, brand pages #googleplus | @ericaswallow
- 26. Hashtags: Conferences #googleplus | @ericaswallow
- 27. Hashtags: Get InOn a Meme #googleplus | @ericaswallow
- 28. Hashtags: Promote Hangouts #googleplus | @ericaswallow
- 29. Hashtags: Run aCampaign #googleplus | @ericaswallow
- 30. Mentions: Give ShoutOuts #googleplus | @ericaswallow
- 31. Mentions: Cross-promote Pages #googleplus | @ericaswallow
- 32. Other Reasons ToGet Started… • Connect with early adopters • Network with journalists and potential clients • Explore #googleplus | @ericaswallow
- 33. Pro Tip #1:Shorten Your URL • Google+ doesn’t support vanity URLs • Use gplus.to to create a short URL for sharing #googleplus | @ericaswallow
- 34. Pro Tip #2:Google+ Ripples #googleplus | @ericaswallow
- 35. Questions? Erica Swallow |@ericaswallow | ericaswallow.com
Editor's Notes
- #3 Friend Connect: social add-ons for websitesGoogle Buzz: social stream tied to Gmail Orkut: facebook-like social network that really only took off in a few countries, namely Brazil.90 million users (mid-January; 1/19) – 100 million (independent analyst Paul Allen, founder of Ancestry.com, 2/1)(60% male / 40% female) 18-30 year olds a whopping 83% of users are inactive, leaving only 17% of active users (Bime – 10 million person tracking study)
- #4 Source: Digital marketing startup Brightedge
- #5 Most people are not active and growing a fan base is difficult. 83% active / 17% inactive (as of a few months ago) – according to a study of 10 million Google+ users by data visualization firm Bime.
- #6 HotPot – social recommendation systems
- #10 Introduced brand pages in November.
- #11 “Google+ Brand Adoption and Engagement Trends” study by Adam Schoenfeld of Simply Measured (3 month update as published on 2/9/2012)
- #13 Brand pages launched in November… died down, low around holidays. New year, spiked.
- #14 Brand pages launched in November… died down, low around holidays. New year, spiked.
- #15 Intel has users +1 five certain images in order to be added to that Circle. “technology enthusiast, IT experts, newsroom, software developer, and trends”
- #16 Cadbury launches the Dairy Milk Bubbly on Google+ (January 2012)
- #17 Obama hangout: http://mashable.com/2012/01/31/obama-hangout/, 227,000 attendees, real-time conversation.
- #18 Fox 11 News Los Angeles anchor Maria Quiban hosts daily #EpicHangout chats. Has interviewed Mike Tyson, Kevin Smith, Steven Seagal, Joan Rivers, Jaleel White, James Van Der Beek, Tony Goldwyn, Alexander Ludwig, etc.
- #20 Google+ Community ManagersDasha Cherepennikova and Vanessa Schneider (small business owners with local Google+ pages)
- #21 Google+ Community ManagersDasha Cherepennikova and Vanessa Schneider – with stars from „The Muppets” movie – Jason Segel and Amy Adams.
- #31 Be inclusive. Give credit where it’s due.
- #32 Be inclusive. Give credit where it’s due.
- #35 Be inclusive. Give credit where it’s due.