A presentation by David Gloss and Lansie Sylvia from Here's My Chance to discuss what social media platforms are best utilized for nonprofits in 2014 and beyond, and teach basic thru advanced techniques to help every nonprofit tell its story with technology!
Next Generation PR for Tourism, Wine & Hospitalitymccuemarketing
An overview of trends and today's best practices in public relations, content marketing and social media for the tourism, hospitality and wine industries.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Mashable, VICE, Yelp and Ms Darlinghurst explore the definition of a digital influencer, how to produce viral content and the importance of building your community at a fun and informative evening hosted by The Insiders Agency.
Next Generation PR for Tourism, Wine & Hospitalitymccuemarketing
An overview of trends and today's best practices in public relations, content marketing and social media for the tourism, hospitality and wine industries.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Mashable, VICE, Yelp and Ms Darlinghurst explore the definition of a digital influencer, how to produce viral content and the importance of building your community at a fun and informative evening hosted by The Insiders Agency.
Social Media 101 - An Introduction to Social MediaLisa Myers
Social Media is not just about having a twitter or facebook account, it's about creating concepts that can appeal to the communities relevant to you. It's about communicating and interacting. This guide is a Social Media 101 guide to what it is and how to start off.
Adding Social Media to your Hospitality Marketing Tool KitDeep Dish Creative
Adding Social Media to your Hospitality Marketing Tool Kit. This presentation was created for Hospitality Management students at Champlain College in Burlington, Vermont. Basic Hows and Why for the lodging and restaurant industries.
Freelance journalist, writer, and online marketing strategist Aaron S. Robertson shares a few helpful pointers and insights on utilizing Facebook for business in this brief presentation. The presentation contains links to a handful of different Facebook fan pages as examples, as well as links to a number of articles for further reading.
Are you using social media for the good of your business?
There may be a few things you are missing such as:
1) Does you about section captivate your ideal client?
2) Are you overselling?
3) How do you use social media to build relationships? (This is super important)
4) Learn how to have fun with social media and stop dreading the "obligation" to post.
Make your social media work for the good of your business!
Recording: http://www.youtube.com/watch?v=FKOXlb8aE6U
You've probably heard of Twitter, but what is it exactly and how can your organization make use of it effectively?
This webinar discusses how Twitter can help you:
- Engage donors and potential donors
- Maintain relationships with supporters
- Keep up with best practices
- Gain/share advice in real-time
- Drive traffic to your website
- And much more!
***Watch this presentation on YouTube at https://youtu.be/x0KUzoaJ0jA
Take a deeper dive into the strategies that your organization can adopt for success on #DayForTheBrave 2015. This presentation covers optimizing your Razoo page, empowering your ambassadors to support your campaign, prizes you can win, dates to remember, and much more!
Startup Annex Presentation Business IncubatorManny Sarmiento
Learn How to Swim with Sharks!
What has kept you from taking your dreams to market?
Is it lack of Time? Motivation? Knowledge? or Money?
In this workshop we will show you that it is easier than you think to launch your business!
Join us and learn how to Take Your Dreams to Market like the pros:
Network: Connect with other like minded individuals and learn how to tap into our network of business coaches, and mentors.
Discover: Many programs and resources available to entrepreneurs like you.
Learn: What it takes for you to Get Started and Succeed!
� How to Validate, Protect, & License your ideas.
� Prepare your business for investors.
� Learn the strategies of the Lean Startup Business Model.
�
Who Should Attend?
Whether you're an existing entrepreneur, a new startup or simply have a great idea, the Miami Shark Tank Workshop will show you how to take your dreams to market!
Free (Save $99) with DREAM2MARKET Promo Code from the Startup Annex.
Saturday, July 30th at 8:30 a.m. to 12:30 p.m.
Keiser University Miami Campus
2101 NW 117th Ave, Miami, FL 33172
Schedule: 8:30 a.m. - 9:00 a.m. - Registration & Networking
9:00 a.m. - 12:30 p.m. - Transformation Time (Seminar)
Promo Code: DREAM2MARKET for Comp.Tickets from the Startup Annex
Please join us for this valuable workshop! Use the DREAM2MARKET FREE Promo Code for free admission! This workshop is the beginning of transformation of your dreams!
THE SPEAKERS:
Our Master Speakers:
Manny Sarmiento - Presenter
Emmanuel “Manny” Sarmiento is the CEO and Co-Founder of Marketing Annex, Inc., dba, Startup Annex and New Media, New Marketing, Inc., an internet and Social Media Marketing consulting, outsourcing and education company, since 2009.
Manny Sarmiento is also the President and Co-Founder of the Doral Chamber of Commerce, Inc., a 501 (c)(6) non-profit, community professional service organization, founded on January 2008.
Myriam Ochart is the Lean Six Sigma Director and Founder of Lean Compliance Partners, LLC, and President and Founder of O-CHART Management Consultants, Inc.
Myriam has been on the Voice of Customer Committee (VoCC) for the American Society for Quality (ASQ) since 2008, overseeing ASQ’s “Voice of the Customer” system and its key processes.
The Startup Annex is a great resource to help startups position themselves for investors like myself who are looking to invest in a great opportunity.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
A beginner's guide to Facebook Pages for Non-profitsCher Jones
A Facebook page is a fantastic way to spread the word about a cause and get supporters to take action. But if you are not using it strategically, less than 20% of the people who have liked your page will actually see your posts. In this workshop, social media training expert Cher Jones will share some proven strategies and tips to help you get your activity showing up in the newsfeeds of your audience, get them sharing your content with their networks and keep them coming back for more.
A presentation for a local networking group on the current state of Social Media, the psychology behind it and what they need to do in terms of strategy to make it work.
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
Http://www.kairaymedia.com
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Social Media 101 - An Introduction to Social MediaLisa Myers
Social Media is not just about having a twitter or facebook account, it's about creating concepts that can appeal to the communities relevant to you. It's about communicating and interacting. This guide is a Social Media 101 guide to what it is and how to start off.
Adding Social Media to your Hospitality Marketing Tool KitDeep Dish Creative
Adding Social Media to your Hospitality Marketing Tool Kit. This presentation was created for Hospitality Management students at Champlain College in Burlington, Vermont. Basic Hows and Why for the lodging and restaurant industries.
Freelance journalist, writer, and online marketing strategist Aaron S. Robertson shares a few helpful pointers and insights on utilizing Facebook for business in this brief presentation. The presentation contains links to a handful of different Facebook fan pages as examples, as well as links to a number of articles for further reading.
Are you using social media for the good of your business?
There may be a few things you are missing such as:
1) Does you about section captivate your ideal client?
2) Are you overselling?
3) How do you use social media to build relationships? (This is super important)
4) Learn how to have fun with social media and stop dreading the "obligation" to post.
Make your social media work for the good of your business!
Recording: http://www.youtube.com/watch?v=FKOXlb8aE6U
You've probably heard of Twitter, but what is it exactly and how can your organization make use of it effectively?
This webinar discusses how Twitter can help you:
- Engage donors and potential donors
- Maintain relationships with supporters
- Keep up with best practices
- Gain/share advice in real-time
- Drive traffic to your website
- And much more!
***Watch this presentation on YouTube at https://youtu.be/x0KUzoaJ0jA
Take a deeper dive into the strategies that your organization can adopt for success on #DayForTheBrave 2015. This presentation covers optimizing your Razoo page, empowering your ambassadors to support your campaign, prizes you can win, dates to remember, and much more!
Startup Annex Presentation Business IncubatorManny Sarmiento
Learn How to Swim with Sharks!
What has kept you from taking your dreams to market?
Is it lack of Time? Motivation? Knowledge? or Money?
In this workshop we will show you that it is easier than you think to launch your business!
Join us and learn how to Take Your Dreams to Market like the pros:
Network: Connect with other like minded individuals and learn how to tap into our network of business coaches, and mentors.
Discover: Many programs and resources available to entrepreneurs like you.
Learn: What it takes for you to Get Started and Succeed!
� How to Validate, Protect, & License your ideas.
� Prepare your business for investors.
� Learn the strategies of the Lean Startup Business Model.
�
Who Should Attend?
Whether you're an existing entrepreneur, a new startup or simply have a great idea, the Miami Shark Tank Workshop will show you how to take your dreams to market!
Free (Save $99) with DREAM2MARKET Promo Code from the Startup Annex.
Saturday, July 30th at 8:30 a.m. to 12:30 p.m.
Keiser University Miami Campus
2101 NW 117th Ave, Miami, FL 33172
Schedule: 8:30 a.m. - 9:00 a.m. - Registration & Networking
9:00 a.m. - 12:30 p.m. - Transformation Time (Seminar)
Promo Code: DREAM2MARKET for Comp.Tickets from the Startup Annex
Please join us for this valuable workshop! Use the DREAM2MARKET FREE Promo Code for free admission! This workshop is the beginning of transformation of your dreams!
THE SPEAKERS:
Our Master Speakers:
Manny Sarmiento - Presenter
Emmanuel “Manny” Sarmiento is the CEO and Co-Founder of Marketing Annex, Inc., dba, Startup Annex and New Media, New Marketing, Inc., an internet and Social Media Marketing consulting, outsourcing and education company, since 2009.
Manny Sarmiento is also the President and Co-Founder of the Doral Chamber of Commerce, Inc., a 501 (c)(6) non-profit, community professional service organization, founded on January 2008.
Myriam Ochart is the Lean Six Sigma Director and Founder of Lean Compliance Partners, LLC, and President and Founder of O-CHART Management Consultants, Inc.
Myriam has been on the Voice of Customer Committee (VoCC) for the American Society for Quality (ASQ) since 2008, overseeing ASQ’s “Voice of the Customer” system and its key processes.
The Startup Annex is a great resource to help startups position themselves for investors like myself who are looking to invest in a great opportunity.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
A beginner's guide to Facebook Pages for Non-profitsCher Jones
A Facebook page is a fantastic way to spread the word about a cause and get supporters to take action. But if you are not using it strategically, less than 20% of the people who have liked your page will actually see your posts. In this workshop, social media training expert Cher Jones will share some proven strategies and tips to help you get your activity showing up in the newsfeeds of your audience, get them sharing your content with their networks and keep them coming back for more.
A presentation for a local networking group on the current state of Social Media, the psychology behind it and what they need to do in terms of strategy to make it work.
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
Http://www.kairaymedia.com
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
Find Your Voice: A Content Strategy Workshop (revised)Big Big Design
Do you love the way your organization communicates on social media? Are your posts and tweets and updates consistent? Are they unique, so no one else could be saying the same things? Are they memorable enough that anyone cares?
To best communicate with the communities you serve and connect to — on social media or through any channel — you need to be clear about your communication goals. In this hands-on workshop, you and your team will work together to develop a Message Architecture. You'll be able to use this fundamental yet simple tool to make tactical communication decisions — on content, style and tone, visual design, and more. It will help you project a clear and consistent message to the world — and to all within your organization.
By the end of this workshop you will:
* Know what a content strategy is and how it helps you keep a consistent brand identity
* Know how a message strategy forms the foundation of your content strategy
* Have developed with your team members a memorable message strategy that's unique to your organization
* Understand how to use this message strategy to inform decisions for your social media presence and beyond
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
Free tools your nonprofit can use to fundraise, grow your brand, and build capacity. Making ends meet within the nonprofit sector can be a challenge, so come learn free shortcuts for organization and management.
Marketing photowPromote With Pictures: Leverage the Latest Marketing Trends a...Here's My Chance
Have an event coming up that you need to knock out of the park?
Join HMC’s photojournalist, Jessie Fox, and Director of Engagement, Lansie Sylvia, in an informative webinar that will teach you how to harness the power of photography to kick your promotional game up a notch and increase engagement.
Through live features and real-time examples, you’ll learn how to view your event from the eyes of attendees…and how the best photos can gain you more followers!
Are you considering starting a young friends group or struggling to take your group into high gear? In this presentation, we discuss the importance of understanding your stakeholders, how to communicate with next-generation donors, and whether or not a young friends group is the right fit for your organization.
A memorable logo is important. However, a brand is so much more than a logo. It's more than just visual identification or the way your business card is printed.
A brand is the emotion behind what someone feels, sees, and says when they interact with your organization on any level. Therefore a brand bears much more responsibility than a logo.
In this presentation we'll explain what this means so you will never looking at branding the same way again. You'll learn from leaders in the field and walk away understanding why your brand affects everything you do and say from now on.
Engaging Millennials as Donors, Volunteers, and Employees Here's My Chance
Why is it important to engage Millennials in your organization? During this presentation and workshop, Nancy Dunleavy (Founder and CEO, Dunleavy & Associates) and Dave Gloss (Co-Founder and CEO, Here’s My Chance) discuss generational characteristics and talk about what it really means to have intergenerational and next-gen support within not-for-profit organizations.
Want to get involved in #GivingTuesday this year, but not sure where to start? During this presentation, you will be provided with toolkits, best practices, and examples to organize your very own Giving Tuesday campaign.
There are a ton of free tools out there...but are they any good?
Why waste the time to figure out what works and what doesn't when you can learn from the experts at Here's My Chance! From marketing to project management, social media engagement to time tracking, we'll walk you through the top tools that we love using with our clients and partnering organizations.
Join Kevin Colahan, COO of Here's My Chance, for this informative and valuable presentation. We'll explore the latest and greatest tools and resources to get a step ahead of the competition.
Tips and Tricks for Improving Your Brand with PhotographyHere's My Chance
We've all heard the saying "a photo is worth a thousand words." So what can this mean for your brand? When you post a photo it should directly reflect a part of who you are as a nonprofit. It is important to remember how much an image can carry, especially when sharing it with the world.
We also have to keep in mind that a photo can easily influence how much time a person is willing to spend on your website or reading your newsletter. When telling a story with photography as your medium your values should coincide.
Join Jessie Fox and Lansie Sylvia from Here's My Chance as they give a comprehensive overview of photography and how improving the finer points of an image can make a world of a difference to your websites, newsletters, email blasts, and more!
Digital Imagery: Easy Photography Tweaks for Your WebsiteHere's My Chance
We've all heard the saying "a photo is worth a thousand words." What are the photos on your website saying about your organization?
Join Jessie Fox and Lansie Sylvia from Here's My Chance as they give a comprehensive overview of photography and how improving the finer points of an image can make a world of a difference to your website.
Infographics: Using Imagery to Increase Engagement Here's My Chance
Learn how nonprofits can utilize exciting graphics to transform boring "programs and services" descriptions into likeable, shareable social media content.
Why No One Reads Your Annual Report: Data Visualization for NonprofitsHere's My Chance
If a 40-page annual report is created and no one reads it...does it even exist?
How can nonprofits utilize exciting graphics to transform boring "programs and services" descriptions into likeable, shareable social media memes?
Learn how to change data points into shareable visuals with this slideshow.
This is Why No One Reads Your Newsletter - Updated March 2014Here's My Chance
You run a nonprofit and faithfully send out your newsletter once a month to donors, funders, volunteers, and a variety of other stakeholders.
Unfortunately, there’s one major problem in your email strategy…no one is reading your newsletter!
Dave Gloss and Lansie Sylvia from Here’s My Chance review the best techniques for email marketing and communication in 2014. We share success stories, highlight key strategies, and give real-world examples to help you increase your open rate and engage your base.
Top Free Tools for Nonprofits, Social Impact Organizations, and Small Busines...Here's My Chance
If you don't utilize Free tools for your business, you are missing out. We put a list together over at Here's My Chance for the best with creating videos, infographics, pro-bono assistance on projects, email creation, survey creation, social media and much much more.
Blog Post with full details - http://heresmychance.com/webinar-free-tools-for-nonprofits-social-impact-organizations-and-small-businesses/#.UrRyXvRDsrW
Also, you can find the recorded webinar here - http://www.youtube.com/watch?v=ukvKQbO_kf0
Any questions, feel free to reach out to us:
http://www.heresmychance.com
@HMCTwit
@KevinColahan
Awesome Google Stuff (grants, google apps, mobile awareness)
http://www.google.com/nonprofits/join/
http://www.youtube.com/nonprofits
http://www.google.com/onetoday/
Project Assistance Tools
http://www.taprootfoundation.org/
http://www.pimpmycause.org/
https://www.catchafire.org/
Team Collaboration Tools
https://www.asana.com/
http://www.meetup.com/
Infographic & Design Tools
http://www.infogr.am/
http://www.easel.ly/
http://www.piktochart.com/
Mobile Infographic & Design Tools
http://www.madewithstudio.com/
http://www.piclabapp.com/
Learning Design
https://www.adobeknowhow.com/
Video Creation Tools
http://www.powtoon.com/
Tool Creation Tools
http://www.wordle.net
http://www.wufoo.com
Survey Creation Tools
http://www.twtpoll.com/
http://www.polldaddy.com
http://www.zoomerang.com/
http://www.surveymonkey.com
Mobile Website Creation Tools
http://www.mobify.com/
Website Creation Tools
http://www.doodlekit.com
http://www.moonfruit.com
http://www.wix.com
http://www.weebly.com
Web Hosting Tools
http://www.hostgator.com
Fundraising Tools
https://www.fundly.com/
https://www.rally.org
Social Media Posting and Measurement Tools
http://www.justcoz.org/
http://www.hootsuite.com
http://www.tweetreach.com
http://www.swayy.co/
https://www.sumall.com/
Email Tools
http://www.mailchimp.com/
Webinar Tools
http://www.anymeeting.com
So your newsletter sucks. Or your newsletter rocks and your email lists suck. Or your newsletter rocks and your email lists rock, but your open rates and click thru rates are falling.
Here's a presentation to change all of that. Well it's still in your hands but we're here to help.
Here's My Chance Capabilities - Building a Sustainable Community of Active Su...Here's My Chance
Founded in Philadelphia in May 2011, Here’s My Chance (HMC) offers fun and interactive applications (web and mobile), creative direction, and strategic support for non-profits, political candidates, socially charged brands and active citizens.
For every engagement, our goals are clear:
*Grow passionate digital communities that fosters positive change.
*Develop meaningful supporter relationships through shared communication, mutual respect and grassroots inspiration.
*Run coordinated membership and fundraising strategies by keeping the technology simple and removing barriers to entry.
*Monitor metrics and analytics to ensure that all investments convert to measurable outcomes that furthers project goals (whether supporter growth, increased donations, higher visibility, etc)
To learn more, visit:
http://www.heresmychance.com
http://www.twitter.com/hmctwit
http://www.facebook.com/hmc2011
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
1. Nonprofits & Social Media in 2014:
Telling Your Story with Technology
Wednesday, April 10th, 2013
Avrum D. Lapin & J. Lansing Sylvia
@HMCTwit
#nonprofitPHL
2. Here’s My Chance
A Creative Agency for Good
• A Full-Service Nonprofit Resource
– Nonprofit Communication Planning
– Social Media Strategy
– Graphic Design & Data Visualization
– Website Design & Development
– Fundraising & Campaign Design
– Videos & Visual Storytelling
– Market Research & Advertising
– Leadership Development & Pitch Training
• We have worked with 40+ nonprofits.
www.heresmychance.com
3. Why Use Social Media?
• Social media can be used to:
– Promote your cause, mission & vision
– Recruit volunteers
– Create “buzz” for special events
– Sell tickets for special events
– Support your other communications
• Social media is NOT the ideal forum for
fundraising!
www.heresmychance.com
4. Who Are You Talking To?
• Define Your Target Audience
• Who are the Key Users?
– Staff & Board of Directors
– Stakeholders & Clients
– Funders & Donors
• “Write everything as if your grandmother (or Board
chair) is reading it.”
• Remember, your social media must be consistent with
your other communications.
www.heresmychance.com
5. Key Questions to Ask Before You
Start a Social Media Program
•
•
•
•
•
What is the primary goal? Secondary goal?
What is success, and how will you measure it?
Who will be creating and managing your content?
Is there a chain of command for content approval?
What will your primary brand name be?
www.heresmychance.com
6. Pick Your Tools Wisely:
Average Weekly Time Commitment
Social Media Tool
Hours per Week to Be
Effective
Facebook + Twitter
10
Photo + Video
5-10
Blogging
10-15
Niche Networks + Commenting
5
Crowdfunding
10-20
Events + Ticketing
5
TOTAL
45-65 hrs. per week
Adapted from Heather Mansfield’s “Social Media for Social Good”
www.heresmychance.com
7. A Strong Foundation
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Google Analytics
Google Alerts
Social Media Policy
Personal Content vs. Agency Content
What if there are hecklers?
Picking the right channels for YOU
www.heresmychance.com
8. Blogging:
Creating a Home for Content
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Blogs vs. News Feeds
Best place for “humblebrags”
Beginner: “Donate now” buttons
Intermediate: Search Engine
Optimization (SEO)
• Advanced: Reciprocal Guest
Posting & Commenting
www.heresmychance.com
9. Nonprofits on Facebook:
Your Second Website
• Best used for broadcasting and
feedback, not fundraising
• Beginner: Post the right content
• Intermediate: Engage your base
• Advanced: Customized cover photos &
infographics/info-photos
www.heresmychance.com
12. Connecting via Twitter:
Engaging New Brand Advocates
• Best used for publicity, events & calls-to-action
• Beginner: Use “Twitter-speak” & Live-Tweeting
events/conferences
• Intermediate: Timing is everything!
• Advanced: Content Strategy & Infographics
www.heresmychance.com
14. Picture Sharing:
Worth a Thousand Words
• Best used for publicity, reputation building &
volunteer engagement
• Examples: Flickr, Facebook Albums, Instagram
• Beginner: Permissions & Watermarks
• Intermediate: Event Photo Booths
• Advanced: Going Offline with Photo Albums
www.heresmychance.com
16. Video Sharing:
Virality is Key
• Best used for brand building, showcasing
services & creating an org’s “personality”
• Google loves video content!
• Examples: Vine, Instagram Videos, Vimeo
• Beginner: Promoting Events
• Intermediate: “Day in the Life” Content
• Advanced: Basic Explainer Videos
www.heresmychance.com
18. Ticketing Sites:
Leveraging Reputation Currency
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Costs: free events vs. paid
Benefit? Information and access!
Examples: TicketLeap, EventBrite, MeetUp
Beginner: Test free event platforms
Intermediate: Link Facebook events
Advanced: Ticket giveaways
www.heresmychance.com
19. Final Thoughts + Q&A
Social channels offer new and engaging
ways to connect with stakeholders, and
this messaging tactic can be approached
thoughtfully and strategically to yield the
greatest results.
Questions? Comments? Success stories?
www.heresmychance.com
Social media can be used to:Promote your cause, mission & visionRecruit volunteersCreate “buzz” for a special eventSell tickets for special eventsSupport your other communicationsSocial media is NOT the ideal forum for fundraising!
Users of your social media:Staff & Board of DirectorsStakeholders & ClientsFunders & Donors“Write everything as if your grandmother is reading it.” -Ensure that there isn’t anything online that will compromise your agency’s reputation of prohibit it from receiving funding. Remember, your social media must be consistent with your other communications. -Don’t trust “just anyone” to create your social media. -Tone and voice must be consistent with your ORGANIZATION, not the person who is responsible for generating content
What is the primary goal? Secondary goal? -Exposure? Fundraising? Getting volunteers?What is success, and how will you measure it? -Specific benchmarks and outcomes -When will you measure it? Who will you present results to?Who will be creating and managing your content? -Is one person responsible for content, or many? -Have you given this person “permission” to spend the amount of time needed to create an effective and impactful program?Who is your “cheerleader” for this program? -Who will support the staff members responsible for the social media program? What Board members will review the work and support it? Who are your Board advocates that can help other Board members understand the value-added by such a program? What funders would be interested in moving this program forward?What will your primary brand name be? -Need to keep CONSISTANT across all platforms -Example: For EHL Consulting, we use either EHLConsulting, or EHLconsultGRP
What is the primary goal? Secondary goal? -Exposure? Fundraising? Getting volunteers?What is success, and how will you measure it? -Specific benchmarks and outcomes -When will you measure it? Who will you present results to?Who will be creating and managing your content? -Is one person responsible for content, or many? -Have you given this person “permission” to spend the amount of time needed to create an effective and impactful program?Who is your “cheerleader” for this program? -Who will support the staff members responsible for the social media program? What Board members will review the work and support it? Who are your Board advocates that can help other Board members understand the value-added by such a program? What funders would be interested in moving this program forward?What will your primary brand name be? -Need to keep CONSISTANT across all platforms -Example: For EHL Consulting, we use either EHLConsulting, or EHLconsultGRP
Google AnalyticsGoogle AlertsSocial Media PolicyWhat if there are hecklers?Picking the right channels for YOUAnswering Keisha’s question on boundaries and toneAnswering Sonia’s question on free resources
Blogs vs. News FeedsVary length of blog depending on CONTENTThe best place for “humblebrags”Talk about your new grant, your new awardToot your own horn, and do so LOUDLY!Post project updates, personal stories, letters from the EDBest practices: one post per week, or when you have FRESH contentBeginner: “Donate now” button at the bottom of every postGo into previous posts and add a “Donate now” button at the bottom of every postBlog users should always have an easy way to giveIntermediate: Guest PostingGuest blogging allows you to position yourself as an authority and well-known name in your sector, as well as gain traffic back to your website.Looking for blogs whose content is focused on your sector, whose audience will be interested in your industry, has engaged readership, and is active on social media.Pitch your guest posts and recruit others to post on yours as reciprocity. Advanced: Search Engine Optimization (SEO)Optimize your blog titles and meta-tagsUse Google to understand best blog topics and capitalize on keyword trendsImplement social bookmarking and sharing on all of your blog posts
Best used for broadcasting and feedback, not fundraisingBeginner: Post the right contentAsk open-ended questions and respond when possibleAlways stoke conversation between you and the fan as well as fan-to-fanPost at least once a day or as often as your organization has fresh contentVary content: some text, some pictures, some videoIntermediate: Engage your baseDo NOT over-share (too many times per day) and do NOT be too promotional Highlight good work that complimentary orgs are doing as well as your own“Personal updates” are okay! Post that picture of the new computer, an April Fool’s Day joke, etc. It’s important to connect the PEOPLE who are doing the work with the organization as well. Extra credit: showing your org volunteering or donating to another org. Practice what you preach! This increases reputation when YOU make the ask for volunteers or financial donations. Extra credit: when a fan expresses needs for your services or products, take that conversation “off line” and provide a “warm intro” to the proper channel. For example, if you are a food pantry, and a fan expresses that they’ve had a hard time making ends meet, message them on Facebook to get their email address, then send an intro email to your client services department introducing the fan and connecting them with your services. Advanced: Customized cover photosCustomized cover photos offer your fans on Facebook the opportunity to help you promote your mission, event, or upcoming campaignYou’ll need to have the right photos, plus some basic graphic design skillsIf using Stock Photos, always buy, never borrowEnsure resolution and size are correctFor infographics, use a compelling photo overlaid with a strong statisticAlways include your logo, and website if possible
First one is City Year in BostonSecond is Human Rights Campaign
Best used for PR, events & calls-to-actionBeginner: Use “Twitter-speak”Use a friendly, somewhat informal tone/voice Shortening hyperlinks – bitly, tweeting from contentAlways RT with commentary before the RT procedure, when possibleUnderstanding hashtagsOptimize your profile: should contain the name of your organization, relevant keywords and a url to your site or blogIntermediate: Timing is everything!Automating posts with HootSuiteUse “Google Alerts” to your advantageMorning commute, lunch, evening commuteWorking Twitter into your day; using the Pomodoro TechniqueReplying to tweets with purposeAdvanced: Live-Tweeting eventsFind out what industry-specific Twitter meetings are relevant to your industry and engage in them – these are called “Twitter hangouts”For real-world events and conferences, use event-specific hashtags and tweet quotes from relevant industry events and fundraisersFollow, RT & schmooze with influencers in your sectorUse DM function to offer and meet IRL at event
Best used for publicity, reputation building & and volunteer engagementExamples: Flickr, Facebook Albums, InstagramBeginner: Permissions & WatermarksFirst things first: photo/video permissionsQuantity vs. QualityIntermediate: Event Photo Booths Set up specific “photo booths” at your events; can be as simple as a volunteer with a camera, or as sophisticated as hiring a photo booth company Extra credit: secure sponsor for photo booth, and put their logo on all final pictures as well as your ownAdvanced: Best Practices for InstagramHow visual is your work?Curated vs. “On the Go”Who has access to the account?
Best used for publicity, reputation building & and volunteer engagementExamples: Flickr, Facebook Albums, InstagramBeginner: Permissions & WatermarksFirst things first: photo/video permissionsQuantity vs. QualityIntermediate: Event Photo Booths Set up specific “photo booths” at your events; can be as simple as a volunteer with a camera, or as sophisticated as hiring a photo booth company Extra credit: secure sponsor for photo booth, and put their logo on all final pictures as well as your ownAdvanced: Best Practices for InstagramHow visual is your work?Curated vs. “On the Go”Who has access to the account?
Best used for publicity, reputation building & and volunteer engagementExamples: Flickr, Facebook Albums, InstagramBeginner: Permissions & WatermarksFirst things first: photo/video permissionsQuantity vs. QualityIntermediate: Event Photo Booths Set up specific “photo booths” at your events; can be as simple as a volunteer with a camera, or as sophisticated as hiring a photo booth company Extra credit: secure sponsor for photo booth, and put their logo on all final pictures as well as your ownAdvanced: Best Practices for InstagramHow visual is your work?Curated vs. “On the Go”Who has access to the account?
Best used for publicity, reputation building & and volunteer engagementExamples: Flickr, Facebook Albums, InstagramBeginner: Permissions & WatermarksFirst things first: photo/video permissionsQuantity vs. QualityIntermediate: Event Photo Booths Set up specific “photo booths” at your events; can be as simple as a volunteer with a camera, or as sophisticated as hiring a photo booth company Extra credit: secure sponsor for photo booth, and put their logo on all final pictures as well as your ownAdvanced: Best Practices for InstagramHow visual is your work?Curated vs. “On the Go”Who has access to the account?
Costs: free events vs. paidMost ticketing companies let you use the platform for free if the event is freeWhen the event is paid, ticketing sites will take a percentage or a flat-fee per ticket, plus processing costsAlways call them! Many companies will offer a discount/waive some of their fees in exchange for event sponsorshipBenefit? Information and access! You know who is attending, and attendees can promote your event to their own social networksMost ticketing sites also distribute weekly event reminders to their mailing lists, so you may benefit from “free” promotionExamples: TicketLeap, EventBrite, MeetUpBeginner: Test free event platformsFor your next free event, try to use a ticketing platform, and track whether you receive more RSVPs or interactionThen, compare and contrast with other ticketing sites to find out which one works best for youIntermediate: Link Facebook eventsOnce you feel comfortable using ticketing sites, begin to post events on Facebook, always including a ticketing linkAdvanced: Ticket GiveawaysUse Twitter and Facebook to do promotional ticket giveawaysUse promo codes for key volunteers to distribute