Communication is a two-way process essential for mutual understanding and connecting people, especially in business where it facilitates management and information sharing. Effective communication involves clear messaging between parties to prevent misunderstandings and enhance operational success. Business communication encompasses both internal and external information exchange aimed at achieving the organization's commercial goals.

1. FUNDAMENTALS
OF COMMUNICATION
TANYA CHAWLA

2. Communication
Two-way process of reaching mutual understanding, in which
participants not only exchange (encode-decode) information, news,
ideas and feelings but also create and share meaning. In general,
communication is a means of connecting people or places. In business,
it is a key function of management--an organization cannot operate
without communication between levels, departments and employees.

3. According to Harold D. Lass well, a convenient way to
describe an act of communication is to answer the following
questions:
Who
Says What
In Which Channel
To Whom
With What Effect?

4. Effective
Communication
A two way information sharing
process which involves one
party sending a message that is
easily understood by the
receiving party. Effective
communication by business
managers facilitates information
sharing between company
employees and can substantially
contribute to its commercial
success.

6. Nature of communication
NATURE
Life blood
of
business
Media or
channel
based
Dynamic
process
Dispels
misunderst
andings
Inevitable
Two-way
traffic

8. Forms of communication

9. Business Communication

10. Business communication is the sharing of information
between people within and outside the organization
that is performed for the commercial benefit of the
organization. It can also be defined as relaying of
information within a business by its people.
It can also refer to internal communication that takes
place within an organization.

11. Process of communication

13. Key points
 All communication is essentially sharing of information or some
message .
 Communication is the most important of our social activities.
 All Communication has five clearly identifiable features :
 It is meaning – based.
 It is conventional (common means).
 It is appropriate.
 It is interactional.
 It is structured.
 Communication is a necessary part of process of change.
Communication is of vital importance to an organisation both
internally and externally.