Communication is the exchange of information between people. It involves a sender, receiver, and message. The key tools of communication are listening, speaking, reading, and writing. There are different types of communication networks and styles within an organization. Effective communication requires understanding barriers and using various communication tools and strategies correctly. It is an essential skill for success in the modern workplace.

2. Alex K George
BSF-10-002

3. Need For Effective Communication….

4. Communication is the transfer of information and understanding
from one person to another person. It is the way of reaching others
with facts, ideas, thoughts and values.
-Keith Davis
Communication is the articulation of sending a message through
different media, weather it is verbal or nonverbal.
What is communication?

5. COMMUNICATION
•Derived from the Latin word
COMMUNICARE(to share, to impart, or to
commune)
•A dynamic interactive process
•Exchange of meaning and understanding

6. COMMUNICATION TOOLS
There are four basic communication tools:
i. Listening
ii. Speaking
iii. Reading
iv. Writing

7. Types of Communication
1. Downwards Communication : Highly Directive, from Senior to subordinates, to
assign duties, give instructions, to inform to offer feed
back, approval to highlight problems etc.
2. Upwards Communications : It is non directive in nature from down below, to give
feedback, to inform about progress/problems, seeking
approvals.
3. Lateral or Horizontal Communication: Among colleagues, peers at same level for
information level for information sharing for
coordination, to save time.
 In modern business environment communication extends beyond written or spoken
words to listened word.
 Visual dimension added by T.V., computers has given to new meaning to
communication.

8. COMMUNICATION NETWORKS
chain wheel All channel

9. The Communication Process
SENDER
(encodes)
RECEIVER
(decodes)
Barrier
Barrier
Medium
Feedback/Response

10. KEY ELEMENTS IN COMMUNICATION
There are three key elements in the communication process,
1.• You
2.• Your audience
3.• Your message

11. Typically, we retain information at these rates:
10 percent of what we read
20 percent of what we hear
30 percent of what we see
50 percent of what we see and hear
70 percent of what we see and discuss
90 percent of what we do
Communication is the way through we acquire information
and knowledge

12. How to Improve Existing Level of
COMMUNICATION?
IMPROVE LANGUAGE.
IMPROVE PRONUNCIATIOON.
WORK ON VOICE MODULATION.
WORK ON BODY LANGUAGE.
READ MORE
LISTEN MORE
INTERACT WITH QUALITATIVE PEOPLE.
IMPROVE ON YOU TOPIC OF DISCUSSION,
PRACTICE MEDITATION & GOOD THOUGHTS.
THINK AND SPEAK.
DO NOT SPEAK TOO FAST.
USE SIMPLE VOCABULARY.
DO NOT SPEAK ONLY TO IMPRESS SOMEONE.
LOOK PRESENTABLE AND CONFIDENT.

13. Always think ahead about what you are going to say.
Use simple words and phrases that are understood by every body.
Increase your knowledge on all subjects you are required to speak.
Speak clearly and audibly.
Check twice with the listener whether you have been understood accurately
or not
In case of an interruption, always do a little recap of what has been already
said.
While listening, always make notes of important points.
Always ask for clarification if you have failed to grasp other’s point of view.
Repeat what the speaker has said to check whether you have understood
accurately.
ESSENTIALS OF COMMUNICATION
Dos

14. ESSENTIALS OF COMMUNICATION
DON’Ts
Do not instantly react and mutter something in anger.
Do not use technical terms & terminologies not understood by
majority of people.
Do not speak too fast or too slow.
Do not speak in inaudible surroundings, as you won’t be heard.
Do not assume that every body understands you.
While listening do not glance here and there as it might distract
the speaker.
Do not interrupt the speaker.
Do not jump to the conclusion that you have understood every
thing.

15. Summary
 Communication: exchanging ideas.
 Key elements: you, your audience, your message.
 Key tools: listening, speaking, reading, writing.
 Networks: chain, wheel, all channel.
Effective communication is needed to convey our
ideas correctly. It’s a great skill to survive in the
competitive world. But there are lot Barriers To
Communication.

16. …in the new global and diverse
workplace requires
excellent communication skills!
Success for YOU…

17. REFERENCE
 Oxford English dictionary,2001,S. Catherine, oxford university press.
 www.clrp.cornell.edu,27/10/2011,10:40pm
 www.wikipedia.com,27/10/2011,10:30pm
 Gupta Meenakshi, Nature of technical communication.
 Rosenbaum Toni, 2005, Effective communication skills for highway and
public work officials, New York, pp4-44.
 Personal interview- Kaushik, Asif, Raghul, Muralidharan.