This document discusses communication, defining it as the exchange of information between two or more parties to establish a common understanding. It notes communication is important for businesses and can be harmed by barriers. The document outlines the meaning of communication, requisites like having two or more people and being a two-way process, different types like one-way and two-way, the communication cycle, advantages like increased understanding, disadvantages like potential for confusion, and concepts like noise and signal-to-noise ratio. It concludes that properly applied communication is effective for decision making and problem solving but can be hampered by distortions.

1. COMMUNICATION

2. INTRODUCTION
The term Communication is derived from
the Latin word ‘communis’ means common,
it helps an individual to establish a common
field of understanding through the
exchange of information. There must be
two or more parties in communication, the
sender and receiver. Communication is the
most important activity in an business
organization. Sometimes due to any
barriers in the communication process the
spoils the whole communication.

3. MEANING OF
COMMUNICATION
 It is a medium of exchange of information. For
example- A teacher teaching his student.
 It is a meaningful interaction among people.
 It is the most important part of an organization. For
example- communication between the management
and its employee.
 Proper communication between the communicator
and the communicatee reduces points of friction.
For example- a small spelling mistake in a
businness letter.

4. REQUISITES OF
COMMUNICATION
 It involves two or more people.
 It is a two way process.
 It is a continuous.
 It is a circular process.

5. TYPES OF COMMUNICATON
 One Way Communication- In one way
communication process only the sender can
transmit the message to the receiver through the
transmitting medium, the receiver cannot send the
message to the sender. For example- answering
machines & voice mails.
 Two way communication- In two way communication
process both the sender and the receiver can
communicate with each other. For example- chat
rooms & instant messaging.

6. CYCLE OF COMMUNICATION
ENCODER
RECEIVER
FEEDBACK MEDIUM
DECODER
SENDER

7. ADVANTAGES OF
COMMUNICATION
 Communication helps in maintaining a congenial
environment. For example- in an organization the
manager gets his work done through others.
 Good communication increases understanding and
cooperation. For example- good communication in an
group increases understanding between the group
members.
 Communication is an effective means of coordination.
For example- in an organisation the manager keeps the
group fully informed in order to maintain coordination.
 Communication provides job satisfaction. For example-
proper communication builds mutual trust and
confidence between themanage ment and the
employee

8. DISADVANTAGES OF
COMMUNICATION
 The message received may not match withb
the information send.
 The message may not result into desired
result.
 Communication may also create confusion
and conflict between the sender and the
receiver.
 Communication can be costly and can be
delayed.

9. NOISE AND SNR
 Noise refers to any unwanted energy that affects the
quality of the message.
 There are two main types of noise, one is the
thermal noise and the other one is crosstalks.
 Thermal noise is caused by random motion of the
electrons in a wire.
 When two transmitting medium are so close to each
other that it leads to coupling between them.
 SNR, signal-to noise ratio, it is also known as
desired-to-undesired signal (U/D)
2
SNR= P signal/P noise= (A signal/A noise)

10. CONCLUSION
Communication has been defined as the
exchange of ideas, options, information within
two or more persons. If correctly applied then
communication is very effective in decision
making, problem solving, providing means for
group building etc. The deformation of
communication can hamper communication.

11. THANK YOU
Presented by:
Rini Saxena
Bandana chakroborty
Pratik Bhattacharya
Sayani Saha
Sayantani Bhowmik