Effective business communication is essential for the exchange of ideas among related parties and is grounded on principles such as clarity, completeness, conciseness, consideration, courtesy, and correctness. To achieve effective communication, one should clarify thoughts and expression, ensure concise messaging, demonstrate courtesy, and maintain correctness in the information provided. Ultimately, effective communication facilitates feedback from receivers, reinforcing the importance of adhering to these principles.

1. Principle of effective
business communication

2. Introduction
The exchange of ideas, news and views
in connection with the business among
the related parties is called business
communication. To make this
communication effective we should
follow some principles. A fundamental
truth or proposition that serves as the
foundation for a system of belief or
behavior or for a chain of reasoning. So
we may said that principle of business
communication is the guidelines which
is used to make a communication
effective.

3. Six ‘C’s To
make a
communica
tion
Effective
Clarity
Completeness
Conciseness
Consideration
Courtesy
Correctness

4. Clarity
1. Clarity of thought
2. Clarity of expression

5. Clarity of thought
1.what is the objective of
communication ?
2.What is to be communicated ?
3.Which medium will prove to
be the most suitable for this
purpose ?
4. How to clarify thinking ?

6. Clarity of thought
5. How to organize thinking ?
6. If it is unpleasant news to
others, what reaction should
come towards him ?
7. How to persuade others ?
8. How to manage subordinate
through expressing clear
expression ?

7. Clarity of Expression
1. Use single
word
2. Avoid slander
and libel
3. Use technical
words

8. Clarity of Expression
4. Avoid ambiguity
 Misuse of personal pronoun
 Indecisive placing of adverb
 Inductive use of adjective
 Faulty pronunciation
 Wrong use of inverted comma
 Mistakes in spelling
 Limitation of listener capturing power
 Noise

9. Clarity of Expression
5. Use simple
words
6. Use verb
for noun
7. Use concrete
expression
8. Use active
voice

10. Clarity of Expression
9. Avoid the use of
jargon
10. Avoid excessive use
of infinitive
11. Avoid double entry
12. Use short sentence

11. 1. While answering a letter,
make it sure that you have
answered all the questions.
2. Check for the 5W
questions

12. A concise message saves time of
both the sender and the receiver.
Conciseness, in a business
message, can be achieved by
avoiding wordy expressions and
repetition. Using brief and to the
point sentences, including
relevant material makes the
message concise. Achieving
conciseness does not mean to
loose completeness of message.
"Conciseness saves time.”

13. 1. Adopt the you
attitude
2. Avoid gender bias
3. Emphasize positive,
pleasant facts
4. Impart Integrity to
your message

14. Courtesy
1. Answer the letter
promptly
2. Omit irritating
expression
3. Apologies
Sincerely for an
omission
4. Courtesy in
various types of
communication

15. Courtesy
5.Horizontal
Communication
6. Up ward
communication
7. Downward
communication

16. Correctness
1. Give correct facts
2. Send message at
correct time
3. Sent massage in
correct style

17. Conclusion
At last we may say that
effective communication is
such a communication which
helps us to get feedback
from our receivers. For
making a communication
effective it is needed to
maintain all the guidelines or
principles those are
described before.

18. For any needs and Suggestions
S.M. Rakib
facebook.com/smrakib247
twitter.com/smrakib247
linkedin.com/in/smrakib247
instagram.com/smrakib247
smrakib247@gmail.com
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