Luke Hohmann presentation at Insight Forum. Provided concrete tools and concepts for collaborating with internal and external stakeholders to create better products
Customer Innovation management platform by The innovation minder companyInnovation Minder
from the 1st stage of development where the ideation begins.
The CIM platform will manage your customers' expertise that is potentially valuable for product and service development. It will give your company the leverage to anticipate future market demand.
Customers' participation through the CIM platform will not interfere with the efficiency of
http://t.co/chGddXGJ &http://t.co/DCAdmO8Y
BEST PRACTICES FOR COMMUNICATING WITH KEY PROJECT STAKEHOLDERS A Case StudyEna Arel
Convincing the organization to embrace a new IA is no small task. Effective communication with key project stakeholders is essential for winning—and keeping—their support in managing change. Cross-functional stakeholders typically present diverse and, sometimes, conflicting requirements that must be successfully reconciled. This presentation describes how the Mathworks Documentation Group engaged with various stakeholders across the organization to redesign and implement a new Help system over the past three years. Learn how our communication strategies and tactics helped us to build organizational consensus around requirements and structure design reviews to inspire support for the new IA across the organization.
How to use agile for roadmapping and be successful at itAnupam Kundu
This was my presentation at Agile 2010.
As agile practices become more prevalent, Product Management divisions face increasing challenges to adapt agile techniques. Most Agile project teams prefer direct collaboration with the strategy makers for decision making over reporting metrics; the reality is that only a few product/portfolio managers are actually capable of paradigm shifts to accommodate this drift. What is needed to make this shift? The paper outlines an experience report - adoption of agile-enabled framework by the digital division of a publishing house to charter their product road-map and enable their project team with the “big picture”.
The Essential Product Owner - Partnering with the teamCprime
Bob Galen shares real-world stories where he’s seen “effectively partnered” teams and Product Owners truly deliver balanced value for their business stakeholders. In this session he’ll show you how story mapping and release planning can truly set the stage for effective team workflow—establishing a “Big Picture” for everyone to shoot for. How establishing shared goals, both at the iteration and release levels, truly cements the partnership between team and Product Owner. And finally, how setting a tempo of regular, focused backlog grooming sessions establishes a mechanism for the team and Product Owner to explore well-nuanced and high value backlogs.
Customer Innovation management platform by The innovation minder companyInnovation Minder
from the 1st stage of development where the ideation begins.
The CIM platform will manage your customers' expertise that is potentially valuable for product and service development. It will give your company the leverage to anticipate future market demand.
Customers' participation through the CIM platform will not interfere with the efficiency of
http://t.co/chGddXGJ &http://t.co/DCAdmO8Y
BEST PRACTICES FOR COMMUNICATING WITH KEY PROJECT STAKEHOLDERS A Case StudyEna Arel
Convincing the organization to embrace a new IA is no small task. Effective communication with key project stakeholders is essential for winning—and keeping—their support in managing change. Cross-functional stakeholders typically present diverse and, sometimes, conflicting requirements that must be successfully reconciled. This presentation describes how the Mathworks Documentation Group engaged with various stakeholders across the organization to redesign and implement a new Help system over the past three years. Learn how our communication strategies and tactics helped us to build organizational consensus around requirements and structure design reviews to inspire support for the new IA across the organization.
How to use agile for roadmapping and be successful at itAnupam Kundu
This was my presentation at Agile 2010.
As agile practices become more prevalent, Product Management divisions face increasing challenges to adapt agile techniques. Most Agile project teams prefer direct collaboration with the strategy makers for decision making over reporting metrics; the reality is that only a few product/portfolio managers are actually capable of paradigm shifts to accommodate this drift. What is needed to make this shift? The paper outlines an experience report - adoption of agile-enabled framework by the digital division of a publishing house to charter their product road-map and enable their project team with the “big picture”.
The Essential Product Owner - Partnering with the teamCprime
Bob Galen shares real-world stories where he’s seen “effectively partnered” teams and Product Owners truly deliver balanced value for their business stakeholders. In this session he’ll show you how story mapping and release planning can truly set the stage for effective team workflow—establishing a “Big Picture” for everyone to shoot for. How establishing shared goals, both at the iteration and release levels, truly cements the partnership between team and Product Owner. And finally, how setting a tempo of regular, focused backlog grooming sessions establishes a mechanism for the team and Product Owner to explore well-nuanced and high value backlogs.
Agile product owners-what ails them (philly_dayofagile)Anupam Kundu
Presentation I used at Philadelphia Day of Agile (#dayofagile) http://dayofagile.org/agenda.
It was received well within the audience. Any comments are welcome...
SharePoint and Lean Development: Critical Factors for Accelerating Time to Va...Dave Healey
From the lean enterprise to the lean startup, organizations are increasingly turning to lean production practices to create and preserve value with less work. SharePoint’s broad deployment, mature functional capabilities and robust extensibility make it a natural candidate for lean development scenarios, yet realizing the promise of the platform is not without risk.
This session covers the basics of lean production and explores the risks and possibilities in lean development with SharePoint. Through real-world case studies we discuss the seven most important factors for accelerating time-to-value across
- Economic,
- Cultural, and
- Engineering dimensions.
Background and lessons learned from adoption of agile design and development methodologies in a web project at Washington Post Media. Delivered at George Washington University, Oct. 2008
Lean + UX + Agile: Putting It All TogetherOrthogonal
Lean Startup, Pragmatic Marketing, User Experience Design and Agile Development are all approaches to improve your odds of creating successful products.
Are they mutually exclusive, or can you assemble them together to make a lean, mean product success machine?
Pathfinder Software's Amy Willis (UX) Bernhard Kappe (Products Strategy) and Reid MacTavish (Agile Development) share their lessons learned in making lean+ux+agile work.
Lessons Learned: Creating Software as a Service from ScratchSVPMA
Starting from Scratch? Lessons Learned From Trying to Create Software as a Service at SAP by Mike Tschudy at SVPMA Monthly Event February 2012
Go to link below for notes from this event http://svpma.org/2012/02/february-2012-event/
How SDL make omni channel marketing a reality and deliver a better customer e...Roger Luxton
Presentation given at the Technology for Marketing and Advertising show in London on 27th February 2013. The presentation discusses Omni-Channel and Customer Experience for Marketers. It references Specialty Fashion Group and how they have delivered award winning marketing for their customers using the SDL Campaign Management and Analytics platform.
That Thing You Forget to Do: Lessons in Product Development, Management & Mar...Bernard Leong
Everyone thinks that a start-up is just about building a product. However, it is more than just that. Product development is part of the cycle where managing the product from feedback of users and marketing the product are also tied to build up the start-up as a sustainable business. The talk is delivered on JFDI.Asia, 1 March 2012 and focused on providing incubatees the best practices in working out how to build, manage & market your product within a short time.
Understanding Users Through Ethnography and Modeling - STC Summit 2010Jim Jarrett
90 minute training for experienced practitioners in best practices for analyzing and modeling qualitative user research, including KJ Analysis, personas, and scenarios. Tips and tricks and techniques included. Presented at the STC Summit 2010 on 3 May 2010.
Luke Hohmann, author of "Journey of the Software Professional":
Software development is a social activity. How do our values provide structure to solving problems, create expectations, and guide behavior? In turn, how are our values changed?
Aligning Business Models And Technology Architectures Ore Dev Conferenc...Enthiosys Inc
Luke Hohmann, Enthiosys CEO, on the many ways to match customer value to software pricing and value exchange mechanisms. How can we match what customers need with appropriate models and units?
Agile product owners-what ails them (philly_dayofagile)Anupam Kundu
Presentation I used at Philadelphia Day of Agile (#dayofagile) http://dayofagile.org/agenda.
It was received well within the audience. Any comments are welcome...
SharePoint and Lean Development: Critical Factors for Accelerating Time to Va...Dave Healey
From the lean enterprise to the lean startup, organizations are increasingly turning to lean production practices to create and preserve value with less work. SharePoint’s broad deployment, mature functional capabilities and robust extensibility make it a natural candidate for lean development scenarios, yet realizing the promise of the platform is not without risk.
This session covers the basics of lean production and explores the risks and possibilities in lean development with SharePoint. Through real-world case studies we discuss the seven most important factors for accelerating time-to-value across
- Economic,
- Cultural, and
- Engineering dimensions.
Background and lessons learned from adoption of agile design and development methodologies in a web project at Washington Post Media. Delivered at George Washington University, Oct. 2008
Lean + UX + Agile: Putting It All TogetherOrthogonal
Lean Startup, Pragmatic Marketing, User Experience Design and Agile Development are all approaches to improve your odds of creating successful products.
Are they mutually exclusive, or can you assemble them together to make a lean, mean product success machine?
Pathfinder Software's Amy Willis (UX) Bernhard Kappe (Products Strategy) and Reid MacTavish (Agile Development) share their lessons learned in making lean+ux+agile work.
Lessons Learned: Creating Software as a Service from ScratchSVPMA
Starting from Scratch? Lessons Learned From Trying to Create Software as a Service at SAP by Mike Tschudy at SVPMA Monthly Event February 2012
Go to link below for notes from this event http://svpma.org/2012/02/february-2012-event/
How SDL make omni channel marketing a reality and deliver a better customer e...Roger Luxton
Presentation given at the Technology for Marketing and Advertising show in London on 27th February 2013. The presentation discusses Omni-Channel and Customer Experience for Marketers. It references Specialty Fashion Group and how they have delivered award winning marketing for their customers using the SDL Campaign Management and Analytics platform.
That Thing You Forget to Do: Lessons in Product Development, Management & Mar...Bernard Leong
Everyone thinks that a start-up is just about building a product. However, it is more than just that. Product development is part of the cycle where managing the product from feedback of users and marketing the product are also tied to build up the start-up as a sustainable business. The talk is delivered on JFDI.Asia, 1 March 2012 and focused on providing incubatees the best practices in working out how to build, manage & market your product within a short time.
Understanding Users Through Ethnography and Modeling - STC Summit 2010Jim Jarrett
90 minute training for experienced practitioners in best practices for analyzing and modeling qualitative user research, including KJ Analysis, personas, and scenarios. Tips and tricks and techniques included. Presented at the STC Summit 2010 on 3 May 2010.
Luke Hohmann, author of "Journey of the Software Professional":
Software development is a social activity. How do our values provide structure to solving problems, create expectations, and guide behavior? In turn, how are our values changed?
Aligning Business Models And Technology Architectures Ore Dev Conferenc...Enthiosys Inc
Luke Hohmann, Enthiosys CEO, on the many ways to match customer value to software pricing and value exchange mechanisms. How can we match what customers need with appropriate models and units?
Aladdin at Enthiosys Customer Appreciation Day '08Enthiosys Inc
Laila Arad-Allan, VP Software DRM at Aladdin Knowledge Systems, at Enthiosys Customer Appreciation Day 2008. She talked about using Innovation Games with Aladdin's distributors to build product confidence and improve selling skills. Luke Hohmann led customer-centric selling, Product Box and Remember the Future to boost reseller success with Aladdin HASP.
Bridging the Gap Between Business and Development (OOP'07 Keynote)Enthiosys Inc
Luke Hohmann, Enthiosys CEO, spoke on "Bridging the Gap Between Business and Development" as a keynote for OOP 2007 in Munich. He explored the understanding gap between developers and business-side staff by asking that the "ideal developer" would be for each group.
Translating In-Person Experiences to Online ToolsEnthiosys Inc
A talk by Luke Hohmann for BayChI about lessons learned moving Innovation Games from in-person to online format. Lo-fi prototypes, agile development, iterating the UI, and what went unexpectedly well / less well.
Rich Mironov's keynote for one-day agile workshop. Intro to agile development and agile organizations, tools, impact on whole organization, product management and product planning. Co-sponsored by AccuRev, Coverity, Electric Cloud, Enthiosys, Rally and Agile Journal.
Establishing Release Quality Levels and Release Acceptance TestsLuke Hohmann
This presentation introduces the critically important concept of release quality levels: predefined measures of quality that an Agile team can hit. It draws from Jim Highsmith's excellent work on the danger of low intrinsic quality. It includes examples of release quality levels established used by VeriSign in their Agile processes.
Cisco has created a powerful and compelling Human-Centered Design process with dozens of useful frameworks (like Empathy Map, Rose-Bud-Thorn, Difficulty-Importance and so forth).
The challenge was that Cisco needed these frameworks to scale so that globally distributed teams could use common frameworks at scale. Cisco partnered with Conteneo for the solution - described in this deck.
This tutorial will help advertising creatives to develop meaningful and engaging branded experiences. See how seven time-tested experience stories can be used to find and structure your ideas.
The Onestival calls for Youth Empowerment through Creative Learning and Online Competition through Art and Filmmaking and ultimately leads to a Film and Visual Media Festival.
Stemming from the essence of the Egyptian Revolution, the Onestival beats through the heart of Social Media in a creative, artistic and passionate infinite ripple.
The Onestival leads, aligns and integrates all efforts at the individual and institutional levels towards the reconstruction of Egypt with a solid commitment that will, once again, inspire the world.
A presentation given by Ed Morrissey during the 2010 StL Innovation Camp that highlights the importance of design for start-ups, product developers and everyone else.
How to successfully engage enterprise software vendors – software selectionJohn Cachat
It All Starts With The Sales Team
It Doesn’t Do What We Want
Vendors Tiers And Costs
Finding The Right Tier
Contract Language
SaaS Alternative
johncachat@hotmail.com
www.peproso.com
Software Product Management in Web 2.0Suhas Kelkar
These are the final session slides for the course of Software Product Management. In these slides, I talk about tips and tricks of doing software product management in web 2.0 world. More slides are available on my web page at http://suhaskelkar.googlepages.com
Stakeholder Persuasion - How to quantify your gut feelingUser Intelligence
Using User Research to Convince Stakeholders
Everyone who has worked with large corporate clients knows how hard it can be to align a group of stakeholders and get them all to agree. They’re often hardly engaged in the project itself, and they are hard to convince when it comes to design decisions. In the past, we’ve worked with a number of these types of clients, and we have found a few ways to get the stakeholders more engaged. Next to that, we have learned to speak their language (sort of), which helps tremendously when you need to convince them that your solution is actually better.
In this presentation Jacco and Martijn will tell you how they have used different forms of user research to address these issues and use examples from recent project to illustrate their way of working.
It doesn’t matter if you’re a one-person freelancer, a budding 5-10 person agency, or an established small to mid-sized company - you will always contend with the challenges of growth. This month, key employees from Raleigh-based web shop Atlantic BT (ABT) will share their experiences on how to build and maintain a foundation for growth in light of pressures from increasing demand.
COO, Software Development Manager, and Creative Director will share some patterns that triggered growth, and how each handled them.
Video: https://www.youtube.com/watch?v=Lka7nsDsZk8
There’s real evidence that Agile software engineering projects work better than waterfall. In Silicon Valley, Agile is the de-facto standard for innovating new products. But an Agile project needs good product management and good UX design to succeed. Fitting UX in with product management and Agile can be uncomfortable for UX designers. Once you get it, though, you’ll never want to work any other way. We’ll look at:
- Why Agile works well for innovation and for software delivery
- What product management is and why your software product can’t succeed without it
- The different product phases: Discover, expand and exploit
- The role of UX in each phase
- Setting up hypotheses and metrics to keep Agile teams on track
Usability & Interface Design for HiTech ProductsPinkesh Shah
Slides from the Product Professionals Networking event hosted by AIPMM and Adaptive Makreting in Hyderabad, India on Feb 3rd.
Usability & Interface Design
www.adaptivemarketing.in
Luke Hohmann's "Prioritizing For Profit" talk outlines how to create and prioritize a backlog based on customer value, market need, strategic issue, architecture. Targeted at CTOs, VP Eng/Devt, and VP ProductMgmt/Chief Product Officers
Luke Hohmann on "How Innovation Happens"Enthiosys Inc
Luke Hohmann led an Innovation Games session at Software 2007 themed “Powered by Innovation”. Addressed "how innovation happens." With photos of collaborative activities: Spider Web, Prune the Product Tree, Product Box, Show and Tell, etc.
Collaborating with Customers using Innovation GameEnthiosys Inc
Scott Gilbert, Enthiosys president, at EMC's Innovation & Leadership Series (22-Apr-09) on "Collaborating with Customers using Innovation Games®". Session included overview of Innovation Games; real-world examples; collaboration techniques vs. traditional market research. Scott led group in a live Innovation Game.
Pricing, Business Models, and What Things are WorthEnthiosys Inc
Rich Mironov's pricing workshop for SVPMA, 25-Apr-09. Focus on understanding customer's needs, value and natural units of exchange - before assigning prices or units or bundles. Group did teleportation pricing exercise.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
2. About Luke Hohmann
• Founder/CEO of Enthiosys
– Agile Product Management consulting
– Customer needs, roadmaps, business model
– Product management mentoring and training
• Agile product guy
– VP Bus Dev (Aladdin), VP Eng &Product Dev’t
(Aurigin), VP Systems Eng (EDS Fleet Services)
– Board of Agile Alliance
• Author, speaker, blogger
– “Innovation Games”
– “Beyond Software Architecture”
– “Journey of the Software Professional”
– agile PM blog at www.Enthiosys.com
2
3. Goals
1. Provide two concrete tools that can help you
collaborate with internal and external
stakeholders to create better products
2. Either have fun or get done
What
3. Practical advice to
did I
help you succeed forget?
3 3
4. Agenda
• Requirements Solutions negotiation
through design continuums
• Prioritization through Buy a Feature
4
5. The way it is supposed to work
Business / Prod Mgt Dev / Engineering
Responsible for: Responsible for:
1. Setting priorities 1. Estimating size
2. Defining market needs 2. Keeping metrics
3. Marchitecture 3. Tarchitecture
4. ROI/Profitability 4. Quality Built In
Shared Responsibilities
1. Roadmap
2. Releases
5
7. Why the challenge?
• “How do I know what I mean until I see what I
say?”
-- Karl Weick
• “On the inevitable intertwining of specification and
implementation”
-- Balzer and Swartout
• “Business choices enable and constrain
technology choices and vice versa”
-- Hohmann
7
8. Design Continuums
• A set of design alternatives
– Typically goes from minimal to ultimate future state
– Used to add temporality to a design process
– Used to clarify and structure bus-dev collaboration
– An essential part of concurrent engineering
practices at companies like Toyota Motor
Company
Camera Phones
16-bit 16-bit 256 Digital Movie Optical
B&W Color Color Zoom Mode Zoom
8
9. Why Design Continuums?
They Help!
• PMs by letting them start with a solution and
work back to the goal
• Dev by keeping design options open until the
“last responsible moment”
• Empowers the team by structuring
communications
9
10. Design Continuum Process
• Start with a business problem
– May not be well formed
– May have a suggested implementation
• Create a set of design choices
• Create a set of attributes and criteria to help
you choose the best set of design choices
• Prepare a trade-off matrix
• Iterate and negotiate on the course of action
10
11. Example Trade-off Matrix
Design Design Design
Option 1 Option 2 Option 3
Criteria 1
Criteria 2
Criteria 3
Great Good Acceptable Un-acceptable
11
12. Example
• You are working on a browser-based hosted
medical records system
• Registered medical workers (doctors and
nurses) currently access system through a
userid and password
• PM wants to provide support for end-user
access to their personal medical records
• PM thinks the right approach is to create a
new class of “registered users”
12
13. Discussion
Possible designs: What are some ways you
could solve this problem?
Attributes & criteria: Create a set of attributes
and criteria to help you
choose the best set of
design choices
Evaluate: Prepare a trade-off matrix
13
15. Agenda
• Requirements Solutions negotiation
through design continuums
• Prioritization through Buy a Feature
15
16. Prioritization Pitfalls
use case Common Approach Problems
bug fix
Single expert Do they have the knowledge and
arch change
trust of the organization to make the
hard choices?
do this
Small groups Tradeoffs are not clear
do that
Large groups Insufficient tools!
the other thing
Where is the
“infinite” backlog “Voice of the Customer?
16
17. Some Techniques
Face to Face Interactions Online Interactions
• Innovation Games® • Innovation Games®
Same Buy a Feature Buy a Feature
Time 20/20 Vision Prune the Product Tree
Prune the Product Tree
• Joint spreadsheet ranking • Joint spreadsheet ranking
Shared State (physical) Shared State (electronic)
• Innovation Games® • Innovation Games®
Different Prune the Product Tree Prune the Product Tree
Time • Project boards • Wiki’s
• Commenting systems
• email / workflow
Same Place Different Place
17
18. Innovation Game® Buy a Feature
• A list of 12-20 items (features or projects)
are described in terms of benefits and cost
• 5 to 8 invited stakeholders given
limited “budget”, must reach
consensus on projects to “buy”
• Captures very rich information about
customer motivations, trade-
offs, objections, actual collective needs
In-person
• Provides rich opportunity for “new” ideas
Online
• Captures data for sophisticated analysis of
Goal:
preferences
Prioritize
• Preliminary trials indicate faster/more
Product Backlogs /
accurate results than traditional tools
Project Portfolios
18
19. Buy A Feature Online - Preparing
A list of features with
prices. This example
is for product
concepts for a pair of
internet sunglasses
Games can be
played multiple
times to get
preferences
among different
groups
19
20. Buy A Feature Game Play
Highly desired items
Participants.
are purchased.
Participant bids.
An integrated chat facility
enables you to understand
participant motivations.
Here, we learn that
participants dislike learning a
rental car’s navigation
system.
20
21. Buy A Feature Online - Results
Results of many
games
played, sorted
by number of
times
purchased.
21
22. Parties, Galas, and
Tournaments
What is it? Who plays? Facilitated? Number Number of
of players?
Items?
A “dinner
Party You select and Yes 12..20 5..8
party”. control
participants
An “open
Gala Random No 12..20 9+
seating participants
event” based on a
shared URL
Tournament A You control and Yes 20+ Based on
combination select number of
of parties! participants items and
number of
tournaments
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23. Tournament Structure
15 7
1
14 7
4
45 15 7 14 7
5
2
15 7
3
List of
projects
Each dark square Each light square represents
14 7
the “winning” projects
represents one game
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24. Case Study:
VeriSign Global Customer Support
Context 46 projects ranging from small to very large.
Problem The VeriSign leadership needed to quickly identify the high-
priority, most globally supported projects.
Engagement VeriSign project managers prepared the portfolio for the
games. Enthiosys structured the process into three
Profile
tournaments involving 60% of the global customer care
organization and facilitated the games.
• Very clear separation of the “winning” projects – the
Results
original list of 46 was prioritized to the top 5 projects
• High degrees of collaboration – even when collaboration
was not required to purchase an project!
• Participant chat logs provided detailed explanations
behind the bidding – the meaning behind the choice.
• Participants considered the process fun.
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26. Thank You !!!
I’d love to hear from you! Contact me at:
Luke Hohmann
Founder & CEO
Enthiosys, Inc.
cell: (408) 529-0319
www.enthiosys.com
lhohmann@enthiosys.com
Innovation Through Understanding®
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