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Collaborative Roadmap Development Presentation to UT & Friends Luke Hohmann Founder & CEO, Enthiosys, Inc.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],About Luke Hohmann
Services for Business Agility ,[object Object],[object Object],[object Object],[object Object],[object Object]
Enthiosys Services
Agile, Scrum, Projects, and Products A few slides to help us set context
Agile Development Processes Agile is all about planning for and participating in the infinite game
The Agile Manifesto (2001) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dominant Approaches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Iterative-Incremental Development ,[object Object],[object Object],[object Object],[object Object]
Product Development Cycle Domain of Development (Agile) Domain of Development Influence A defined process to help people work efficiently  across the organization defining and building products.
Fixed Vs. Variable Fixed Estimated Requirements Time Resources Time Features Plan  Driven Value Driven The Plan creates cost/schedule estimates Release themes & feature intent drive estimates Waterfall Agile Resources
Getting it On the Shelf Inception Planning  and  Analysis Development End-Game Change Control Board Change Management
Getting it Off the Shelf Marketing Sales Distribution Service and  Support
The Product Lifecycle success leads to more releases… failure leads to…
The Scrum Framework
Scrum    Project Mapping Strategy / Vision Inception Planning  and  Analysis Development End-Game
Agile is Growing Up! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s Draw Your Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Kind of  Picture Did You Draw? Backlog / Stack of Cards Organic  Model Roles and Goals Object Translation Service Layer Domain Model Persistent Store
Agile Roadmaps The FIRST STEP in Prioritizing Your Backlog
Planning Time Horizons Daily Sprint Strategy Portfolio Product Release Exec PM Dev Team 2-4 wk 2-9 mon many mons years many years Iteration Plan Portfolio Map Release Plan Vision & Roadmap
Cost of a Solving a Problem
What’s a Roadmap? ,[object Object],[object Object],[object Object]
Does It Look Like This? Thundercloud June 09 Sept 09 Dec 09 Mar 10 June 10 Jayko Idaho Version 4.0 SaaS Offering Extra fast install Comprehensive Platforms Multi-site Collaboration Oracle Support Version 3.2 New platform support Security Management  Scalability enhancements Usability improvements Better Integration* Version 3.01 Security Patch Better Scalability Client Access SDK
Does It Look This?
Or This?
Who Was Involved?
Agile Roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object]
Core Artifacts What markets? When? Work to be done in release Work to be done in Sprint markets to serve Daily Sprint Strategy Portfolio Product Release backlog 1. use case 2. bug fix 3. arch change market driven road maps
Roadmaps and Backlogs Are Independent But Linked “ infinite” backlog 1. use case 2. bug fix 3. arch change 14. this 29. that 40. the other thing market driven road maps release release release
Benefits of a Roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Typical Roadmap Failures ,[object Object],[object Object],[object Object],[object Object],[object Object]
Successful Roadmaps Creation… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Low-Tech Speeds  Collaboration ,[object Object],[object Object]
Roadmaps are Scary  ,[object Object],[object Object]
Creating a Strategic Roadmap Market Map Market Events &  Rhythms Tarchitecture Map Feature/Benefit Map Timeline
Case Study:  Acquisition Digestion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Build Your  Strategic Roadmap Iteratively Market Map Time Horizon -- Quarters work well… F/B Map Tarchitecture Roadmap Market Events  / Rhythms The Real Schedule Small Office Managed Service Linux Biometric Id What technology should we use? The Result…
Market Map ,[object Object],[object Object],[object Object],[object Object],[object Object],Q306 Q406 Q107 Q308 Q208 ,[object Object],[object Object],[object Object],[object Object],[object Object],Beta Customer Growth Development Beta Short name and key segmentation attributes Focus on segments for just this product Add graphics and annotate your map! Launch Launch
Market Events / Rhythms Expected Launch of  Competing Product Int’l HR  Benefits Conference Congress: 401K  self-service regulations Beta Customer Growth Development Beta Q306 Q406 Q107 Q308 Q208 Events    One time Rhythms    Cyclical 401K Open Enrollment Launch Launch
Life “Firsts” Purchase Request Assisted Purchase 4 Savings Account 7 2 Independent Income Job Housing (Apartment) Subscription (Pager) Loan (Car, PC) Credit Card Mortgage Prom Investment (401K) ... 12 15-18 20s 18-22 Independent Purchase
American Life Rhythms Jan Apr Sep Aug Jul Jun May Mar Feb Oct Nov Dec Vacation Mother’s Day My Birthday Valentine’s Thanksgiving School Starts Spring Break Religious Holidays Anniversary
Market Rhythms Jan Apr Sep Aug Jul Jun May Mar Feb Oct Nov Dec
Feature / Benefit Map Beta Customer Growth F: Managed Service B: Rapid, easy deployment B: Low initial cost F: “Fixed” benefit plans B: No hard work or cost in designing a new plan F: Installed onsite B: Privacy, customization F: Installed onsite B: Privacy, customization Development Beta Q306 Q406 Q107 Q308 Q208 Only the features that move the needle! Describe in business terms where possible Launch Launch
Tarchitecture Roadmap Beta Customer Growth Development Beta VoiceXML 2.0 Tools Standardized Privacy Mgt Tools 64-bit Intel Servers 2.5G/3G Cellular Location-Based Apps Q306 Q406 Q107 Q308 Q208 Typically just the large pieces  Can span multiple quarters Launch Launch
Focus on Capabilities ,[object Object],[object Object],[object Object]
Managing Architectural Change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scheduling Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Can We Make It Fun?
Background on Innovation Games® for Customer Understanding Innovation Games® Are Serious Management Tools That Create High-Output Low-Cost Organizational Performance
What Are Innovation Games® ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organizing Innovation Games® To understand… …  then consider these games Product Box Buy a Feature Me and My Shadow Give Them A Hot Tub Remember The Future 20/20 Vision Speed Boat Spider Web Show And Tell Start Your Day The Apprentice Prune The Product Tree These questions exist across the product-market lifecycle. Customer Needs Requirements Product Usage Future Products
Innovation Game®:  Prune the Product Tree Goal: Develop ideas for new products and services. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prune the Product Tree  In Person
Prune the Product Tree  -- Preparing Planners define layers and regions so that they will know where players are placing their ideas.  Planners choose images to represent growth. Planners select the kind & number of items that can be placed on the image during the game.
Place Initial Items Any existing ideas or roadmap items are placed on the tree.
Playing the Game! Players collaborate in real-time to place features/benefits (leaves/apples) on the tree. An integrated chat facility enables you to understand player motivations. Players label and describe their ideas All information is recorded and available for analysis
Create Interpretations from the Results of Multiple Games Game 1 Results Game 2 Results Interpretation Game  results are merged into a new game – which you can edit and shape, further process, or play with additional players.
Tabular Representation of Items for Post-Processing Layers and regions enable planners to quickly determine where players have placed their items.  You can ask questions like “What are all of the features customers want in 2010?”
Many Ways to Play:  Parties and Galas “ Dude, you sharded collaboration!” (friend from Google) What is it? Who plays? Facilitated? Number of players? Party A “dinner party”. You select and control participants Yes 5..8 Gala An “open seating event” Random participants based on a shared URL No 9+
Are You Done? Depends… ,[object Object],[object Object],[object Object],[object Object]
Thank You !!! Innovation Through Understanding® Luke Hohmann Founder & CEO Enthiosys, Inc. 615 National Ave., Ste 230 Mountain View, CA 94043 cell: (408) 529-0319 www.enthiosys.com [email_address]

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Collaborative Roadmapping

  • 1. Collaborative Roadmap Development Presentation to UT & Friends Luke Hohmann Founder & CEO, Enthiosys, Inc.
  • 2.
  • 3.
  • 5. Agile, Scrum, Projects, and Products A few slides to help us set context
  • 6. Agile Development Processes Agile is all about planning for and participating in the infinite game
  • 7.
  • 8.
  • 9.
  • 10. Product Development Cycle Domain of Development (Agile) Domain of Development Influence A defined process to help people work efficiently across the organization defining and building products.
  • 11. Fixed Vs. Variable Fixed Estimated Requirements Time Resources Time Features Plan Driven Value Driven The Plan creates cost/schedule estimates Release themes & feature intent drive estimates Waterfall Agile Resources
  • 12. Getting it On the Shelf Inception Planning and Analysis Development End-Game Change Control Board Change Management
  • 13. Getting it Off the Shelf Marketing Sales Distribution Service and Support
  • 14. The Product Lifecycle success leads to more releases… failure leads to…
  • 16. Scrum  Project Mapping Strategy / Vision Inception Planning and Analysis Development End-Game
  • 17.
  • 18.
  • 19. What Kind of Picture Did You Draw? Backlog / Stack of Cards Organic Model Roles and Goals Object Translation Service Layer Domain Model Persistent Store
  • 20. Agile Roadmaps The FIRST STEP in Prioritizing Your Backlog
  • 21. Planning Time Horizons Daily Sprint Strategy Portfolio Product Release Exec PM Dev Team 2-4 wk 2-9 mon many mons years many years Iteration Plan Portfolio Map Release Plan Vision & Roadmap
  • 22. Cost of a Solving a Problem
  • 23.
  • 24. Does It Look Like This? Thundercloud June 09 Sept 09 Dec 09 Mar 10 June 10 Jayko Idaho Version 4.0 SaaS Offering Extra fast install Comprehensive Platforms Multi-site Collaboration Oracle Support Version 3.2 New platform support Security Management Scalability enhancements Usability improvements Better Integration* Version 3.01 Security Patch Better Scalability Client Access SDK
  • 25. Does It Look This?
  • 28.
  • 29. Core Artifacts What markets? When? Work to be done in release Work to be done in Sprint markets to serve Daily Sprint Strategy Portfolio Product Release backlog 1. use case 2. bug fix 3. arch change market driven road maps
  • 30. Roadmaps and Backlogs Are Independent But Linked “ infinite” backlog 1. use case 2. bug fix 3. arch change 14. this 29. that 40. the other thing market driven road maps release release release
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. Creating a Strategic Roadmap Market Map Market Events & Rhythms Tarchitecture Map Feature/Benefit Map Timeline
  • 37.
  • 38. Build Your Strategic Roadmap Iteratively Market Map Time Horizon -- Quarters work well… F/B Map Tarchitecture Roadmap Market Events / Rhythms The Real Schedule Small Office Managed Service Linux Biometric Id What technology should we use? The Result…
  • 39.
  • 40. Market Events / Rhythms Expected Launch of Competing Product Int’l HR Benefits Conference Congress: 401K self-service regulations Beta Customer Growth Development Beta Q306 Q406 Q107 Q308 Q208 Events  One time Rhythms  Cyclical 401K Open Enrollment Launch Launch
  • 41. Life “Firsts” Purchase Request Assisted Purchase 4 Savings Account 7 2 Independent Income Job Housing (Apartment) Subscription (Pager) Loan (Car, PC) Credit Card Mortgage Prom Investment (401K) ... 12 15-18 20s 18-22 Independent Purchase
  • 42. American Life Rhythms Jan Apr Sep Aug Jul Jun May Mar Feb Oct Nov Dec Vacation Mother’s Day My Birthday Valentine’s Thanksgiving School Starts Spring Break Religious Holidays Anniversary
  • 43. Market Rhythms Jan Apr Sep Aug Jul Jun May Mar Feb Oct Nov Dec
  • 44. Feature / Benefit Map Beta Customer Growth F: Managed Service B: Rapid, easy deployment B: Low initial cost F: “Fixed” benefit plans B: No hard work or cost in designing a new plan F: Installed onsite B: Privacy, customization F: Installed onsite B: Privacy, customization Development Beta Q306 Q406 Q107 Q308 Q208 Only the features that move the needle! Describe in business terms where possible Launch Launch
  • 45. Tarchitecture Roadmap Beta Customer Growth Development Beta VoiceXML 2.0 Tools Standardized Privacy Mgt Tools 64-bit Intel Servers 2.5G/3G Cellular Location-Based Apps Q306 Q406 Q107 Q308 Q208 Typically just the large pieces Can span multiple quarters Launch Launch
  • 46.
  • 47.
  • 48.
  • 49. Can We Make It Fun?
  • 50. Background on Innovation Games® for Customer Understanding Innovation Games® Are Serious Management Tools That Create High-Output Low-Cost Organizational Performance
  • 51.
  • 52. Organizing Innovation Games® To understand… … then consider these games Product Box Buy a Feature Me and My Shadow Give Them A Hot Tub Remember The Future 20/20 Vision Speed Boat Spider Web Show And Tell Start Your Day The Apprentice Prune The Product Tree These questions exist across the product-market lifecycle. Customer Needs Requirements Product Usage Future Products
  • 53.
  • 54. Prune the Product Tree In Person
  • 55. Prune the Product Tree -- Preparing Planners define layers and regions so that they will know where players are placing their ideas. Planners choose images to represent growth. Planners select the kind & number of items that can be placed on the image during the game.
  • 56. Place Initial Items Any existing ideas or roadmap items are placed on the tree.
  • 57. Playing the Game! Players collaborate in real-time to place features/benefits (leaves/apples) on the tree. An integrated chat facility enables you to understand player motivations. Players label and describe their ideas All information is recorded and available for analysis
  • 58. Create Interpretations from the Results of Multiple Games Game 1 Results Game 2 Results Interpretation Game results are merged into a new game – which you can edit and shape, further process, or play with additional players.
  • 59. Tabular Representation of Items for Post-Processing Layers and regions enable planners to quickly determine where players have placed their items. You can ask questions like “What are all of the features customers want in 2010?”
  • 60. Many Ways to Play: Parties and Galas “ Dude, you sharded collaboration!” (friend from Google) What is it? Who plays? Facilitated? Number of players? Party A “dinner party”. You select and control participants Yes 5..8 Gala An “open seating event” Random participants based on a shared URL No 9+
  • 61.
  • 62. Thank You !!! Innovation Through Understanding® Luke Hohmann Founder & CEO Enthiosys, Inc. 615 National Ave., Ste 230 Mountain View, CA 94043 cell: (408) 529-0319 www.enthiosys.com [email_address]

Editor's Notes

  1. www.enthiosys.com