The document provides an overview of design thinking, including its four pillars: empathy, collaboration, inclusion, and iteration. It discusses empathizing with user needs, collaborating across disciplines, including every idea for evaluation, and repeating and testing solutions. Various design thinking methods and tools are also presented, such as personas, journey mapping, brainstorming techniques like speed mind mapping, and the lean canvas model for validating ideas. The overall goal of design thinking is structured, creative problem solving with a human-centered approach.
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
Design Thinking Session by ShahjahanTapadar. Acquire a deep understanding of Design Thinking principles, process and tools. Apply the Design Thinking methodology and tools to generate breakthrough ideas and co-create and improved customer experience journey.
Cisco has created a powerful and compelling Human-Centered Design process with dozens of useful frameworks (like Empathy Map, Rose-Bud-Thorn, Difficulty-Importance and so forth).
The challenge was that Cisco needed these frameworks to scale so that globally distributed teams could use common frameworks at scale. Cisco partnered with Conteneo for the solution - described in this deck.
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
Design Thinking Session by ShahjahanTapadar. Acquire a deep understanding of Design Thinking principles, process and tools. Apply the Design Thinking methodology and tools to generate breakthrough ideas and co-create and improved customer experience journey.
Cisco has created a powerful and compelling Human-Centered Design process with dozens of useful frameworks (like Empathy Map, Rose-Bud-Thorn, Difficulty-Importance and so forth).
The challenge was that Cisco needed these frameworks to scale so that globally distributed teams could use common frameworks at scale. Cisco partnered with Conteneo for the solution - described in this deck.
UX Everywhere: how to think like a user experience plannerDeanna Lambert
I ran a full-day workshop for the Account Planning Group of Canada, teaching traditional/mass planners about some of the differences between traditional and UX planning, and workshopping four different ux-centric discovery processes that I've adapted for the needs of the traditional planner who is engaged in multi-channel planning.
Introductory lecture on Design Thinking given by Mark Billinghurst as part of the HITD 201 course taught at the University of Canterbury. Taught on December 9th 2013
Linkedin_Day 4Design thinking Course by Dharam Mentor.pdfDharam Mentor
What drives Dharam in his professional life is practically proving how 'Good Design thinking' translates into 'Good Business' to entrepreneurs, business owners, and startups. He has acquired his Masters's in Branding degree from the University of the Arts London and is also an alumnus of the prestigious London College of Communication.
Design thinking process is a creative problem solving approach that emphasizes empathy, collaboration, and experimentation to create innovative solutions.
Design Thinking for E-Commerce
The goal is to understand consumer behavior from our E-Commerce at the deepest levels, to develop empathy with the person we’re hoping to serve.
www.heruwijayanto.com
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
UX Everywhere: how to think like a user experience plannerDeanna Lambert
I ran a full-day workshop for the Account Planning Group of Canada, teaching traditional/mass planners about some of the differences between traditional and UX planning, and workshopping four different ux-centric discovery processes that I've adapted for the needs of the traditional planner who is engaged in multi-channel planning.
Introductory lecture on Design Thinking given by Mark Billinghurst as part of the HITD 201 course taught at the University of Canterbury. Taught on December 9th 2013
Linkedin_Day 4Design thinking Course by Dharam Mentor.pdfDharam Mentor
What drives Dharam in his professional life is practically proving how 'Good Design thinking' translates into 'Good Business' to entrepreneurs, business owners, and startups. He has acquired his Masters's in Branding degree from the University of the Arts London and is also an alumnus of the prestigious London College of Communication.
Design thinking process is a creative problem solving approach that emphasizes empathy, collaboration, and experimentation to create innovative solutions.
Design Thinking for E-Commerce
The goal is to understand consumer behavior from our E-Commerce at the deepest levels, to develop empathy with the person we’re hoping to serve.
www.heruwijayanto.com
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
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Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
7. Design Thinking
• Empathize with people's needs,
• Collaborate with others across disciplines, skill
sets, and perspectives,
• Include every idea in visible form for evaluation,
and
• Repeat, iterating and testing solutions to perfect
them, always with human needs at the center.
18. Problem Statement
How might we improve the grocery shopping
experience in a manner that positively
impacts people and the environment?
19. There are no limits to what you can envision…
• An app to improve the customer experience?
• A mechanism to make entry and egress easier?
Be Creative
• A protocol for improving safety?
• A new feature to enhance customer comfort?
Be Innovative
2019/20 Capstone Problem Statement
How can we make the Autonomous Experience
more inclusive and accessible?
20. Ideation
How innovative and creative is the solution?
Safety
Has safe operation been considered in the
design?
Feasibility
How feasible is the solution for implementation?
Customer centric
How well does the solution meet the needs of
the end user?
Expandability
What is the potential for the idea to become a
business?
What are we looking for?
21.
22. Design Thinking Tools
The following slides contain the design thinking tools that were
presented at the March 21st Design Thinking Workshop. These
tools are intended to help with identifying problems and
brainstorming solutions – they do not have to be included in your
project proposal.
23. Design Thinking
BACKGROUND
Popularized by Tim Brown and David Kelley of
IDEO and Stanford’s d School
Structured creative problem solving process, but
enables innovation and positive impact
Human-centered design process – truly
understand and empathize with user
24. Example Persona - Francine
• Travels to client venues/sites regularly
• Typically has to drive or take an Uber/Lyft
• Unable to continue working during travel
(sometimes 60+ mins) due to lack of
workspace
• Shared Autonomous Vehicles proposes an
opportunity to continue working
• Public transportation and Uber/Lyft does not
allow the privacy required
• Very likely to use SAV regularly
39 yearsold
SanDiegoArea
Married/twokids/Suburban
Comfortable withtech
Interestedin tryingdifferent
modes
PHOTO
Empathize
25. BOBBY THE CYCLIST’S JOURNEY
User Journey Mapping
STEP
DOES
THINK
FEEL
Empathize
28. • Come up with ‘How Might We…”
statements to address the pain
points and areas of opportunity that
you’ve identified.
• Cluster the HMWs into themes
How Might We Define
29. • On a piece of cardstock, sketch 8
different ideas to address your HMW
statement. (1 min per idea)
• If you get stuck, try applying some
constraints.
Individual Ideation: Rapid Fire Ideation
30. • Each person has 3 minutes to jot
down ideas about sources for vehicle
heading that currently exist
• After the 3 minutes is up, pass your
paper to the person to your right
• That person has 3 minutes to add
their own ideas and flesh out ones
already on the page
• Repeat this process until everyone
gets their original paper back
Individual Ideation: Brain Writing Ideation
31. • Write your opportunity in the middle of
the page
• Use 3 levels of brainstorming to come
up with new ideas
• Level 1 – preliminary ideas – 1 minute
• Level 2 – expand on ideas – 3 minutes
• Level 3 – add some details – 3 minutes
• To refine ideas, ask yourself “how” or
“what would this look like”
• It’s ok if you don’t do all 3 levels for
each branch!
Level 1
Level 2
Level 3
Group Ideation: Speed Mind Mapping Ideation
32. • List the WORST possible
ways that you ensure
heading integrity
• Examine how you could
reverse these bad ideas to
create the best possible
solutions
Group Ideation: Reverse Thinking Ideation
33. What it’s good for:
• Brainstorming new ideas as a group
How it works:
• Create the template (shown on the left) on a
whiteboard or large chart paper
• Choose a company (not in the automotive
industry) that is known for having high
customer satisfaction
• Apple, Starbucks, IKEA, and Amazon are
good ones!
• Brainstorm ways that another company would
tackle your problem
• Think of how similar solutions could be
applied for GM
Group Ideation: Industry Swap Ideation
34. How can the AV experience be customized?
• Gather around a whiteboard with stickies and sharpies
• Present some ideas that have been proposed
• As a team build on the ideas in the form of “Yes and . . .”
• Do not use “No and But”
Ideation: Group Brainstorming Ideation
35. Lean Canvas Project Name
03-21-2019
Iteration #x
Cost Structure
Customer Acquisition costs
Distribution costs
Hosting
People, etc.
Revenue Streams
Revenue Model
Life Time Value
Revenue
Gross Margin
Problem
Top 3 problems
Solution
Top 3 features
Key Metrics
Key activities you
measure
Unique Value
Proposition
Single, clear,
compelling message
that states why you are
different and worth
paying attention
Unfair Advantage
Can’t be easily copied
or bought
Channels
Path to customers
Customer
Segments
Target customers
PRODUCT MARKET
36. Thank you for your time and creativity!
We look forward to working with you as you
complete your degree
