This proposal outlines a creative product with the working title "What is it called?". The purpose is to entertain or educate an audience through telling a story or providing specific content. Legal and ethical considerations are discussed to ensure the product does not include offensive material or infringe on copyright. The audience is described in detail including their age, gender, interests and other demographic factors. The genre and purpose of appealing to this target audience are also defined.

1. Proposal
1
Working Title:
What is it called? This can change if you think of something better later
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre:
What sort of product is it
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?