Creating a culture of continuous improvement requires having an AIM or knowing exactly what the organization is striving for. This means the entire organization should understand the concept of excellence and continually look for ways to do things better and more efficiently, resulting in higher levels of effectiveness. When everyone understands the aim of excellence, there’s a synergy to achieve that objective. Excellence doesn’t just happen; it’s intentional! To achieve excellence, you need a systematic approach to improvement initiatives that result in positive change for the organization.