The document discusses Benjamin Fahey's pre-production process for a clothing brand website and designs. It outlines that he will use a thick, bold distorted font and dark color scheme inspired by his audience research. The clothing piece example shows a black and white logo style he aims to use but without specific brand names. Layout, tools, potential issues and solutions, health and safety considerations, and an 8-day schedule are also included.

1. Pre-Production
Benjamin Fahey

2. Style sheet
The font style that I will use for my website will be a thick and bold font that would otherwise be
a very normal looking font however I will add a distortion to it such as the ones seen with the
blacklisted and hacked fonts I have placed above.
I will also use a regularly dark and dull colour scheme for all of my clothing pieces and designs as
this is a style that was found to be most popular in my audience research which is shown in the
colour swatches that I have chosen as well as the clothing piece examples that I have placed
above as well.
The clothing piece that I placed above also sows a similar style of the black and white logo style
that I want to use for my own products however I wouldn’t be using the brand name as shown
with religion and devote as this is something that I found was less desirable in my audience
research.

3. Layout 1
Men’s Women’s

4. Layout 2

5. Tools & Resources
Tools Resources
Photoshop Camo Print
Redbubble Repeated Patterns
Powerpoint Animal Skull Images
Google
Pen and Paper

6. Contingency Planning
Potential Issue Solution
Lost Memory Stick Make sure to keep more than one copy of all of
my work in multiple locations.
Computer Breaks Make sure to be able to move your work safely
to a different computer so that you don't lose
any work in the case of a computer breaking.
Software Not on Computer Make sure to do all of your work whilst you are
able to so that you don’t run out of options.
Content Deemed Inappropriate Make sure that nothing is too offensive to any
people or groups.
Content Already Created Make sue that all of your work is original and
unique so that it hasn’t already been made
before.
Copyright Infringement Make sure that all the content you use when
creating work is your own and not taken from
anybody else.

7. Health and Safety
Potential Issue How will the issue be
avoided?
Neck Pain Make sue to sit with good posture whilst
working.
Eye Strain Make sure to not spend too much time in one
period working on a computer.
Finger pain Take breaks from typing occasionally so that
you don’t injure yourself.
Back Ache Make sure not to be sat for too long without
moving around.
Leg Pain Make sure not to be sat in the same position so
that your legs can feel in pain for too long.

8. Schedule
Day Plan of Action Resources Required
Day 1  Create the logo for my brand and start to find
colour schemes that will work for it.
 Photoshop
Day 2  Start to create the designs and test the colour
schemes with the logo.
 Photoshop
Day 3  Put them into Redbubble and test them on
different clothing pieces.
 Photoshop, Redbubble
Day 4  Take the models off of Redbubble and edit
them into different background images
 RedBubble, Google,
Photoshop
Day 5  Finish editing the models onto backgrounds
and put them into a website layout.
 Photoshop
Day 6  Finish the rest of the website layout.  Photoshop
Day 7  Add all of my designs to Redbubble and finish
my account so that they can be made visible
in the store.
 Redbubble
Day 8  Get all of the Images of all of my designs on
he shirt form Redbubble to upload to hand in.
 Redbubble