The document summarizes research on magazine front covers and identifies common elements to include in a new magazine cover design. It analyzes existing covers and finds that most use bold mastheads, with some using red font specifically. It plans to include a red, bold masthead in its own design. The document also defines the target audience as male teenagers and young adults across social classes who aspire to emulate celebrities featured in entertainment articles.

1. Research
Benjamin Fahey

2. Existing Product
Masthead
Kicker
Feature article
photo
Headline
Cover line
Barcode
Date line
Menu strip

3. Existing Product
Selling Line:
A line to show something
that’s a large feature in the
magazine and to make you
want to read.
Masthead:
Bold masthead to help grab your
attention
Headline:
The main focus of the
magazine in this issue with
the actor from it stood
behind so that you know
what you’ll be reading
about.
Anchorage:
Short and quick, including a
critics quote so that you get
an insight into the

4. Existing Product
Masthead:
The masthead is central in
accordance to the man in
the photos head.
Kicker:
Contrasts with the
colour of the image
behind to make it a lot
more bold and visible. Menu Strip:
Contrasting and
implementing the
colour of the title.

5. Research Analysis
• What common features do the researched
products have?
– All of the front covers that I have chosen have a similar style of bold
writing for the masthead.
– Two of them also have a red font for the masthead which I think I am
going to sue for my masthead as well.
• What aspects of the research will you include
within your on work?
– Red font and the bold style of the font of the masthead.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Teenagers – Young
Adults
• The magazine will be based around entertainment
and will feature celebrities and articles that
people of these age groups should know of /
about.
Gender
Males (predominantly) • The magazine would be based more around
topics and celebrities that are more
stereotypically male.
Psychographic
Achievers and
Emulators
• It’ll show celebrities and recent
shows/films/songs which people would aspire to
and want to emulate how they are.
Social Status
All social statuses but
more towards the
upper class.
• Being aimed at emulators and achievers means
that the people reading would probably need to
be of the upper class to emulate the celebrities.