This proposal outlines an entertainment magazine called Urban Jungle that will inform readers about recent celebrity events, productions, and awards. Specifically, it will contain a double page spread about the recent Screen Actors Guild awards. The intended audience is young adults interested in controversial speeches and discussions at awards shows. While no intentionally offensive content is planned, some articles may offend certain social groups.

1. Proposal
1
Working Title:
Urban Jungle
What is it called? This can change if you think of something better later
Product’s Purpose:
To inform people of recent celebrity events, productions and awards.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre:
An Entertainment magazine.
What sort of product is it
Content
The content of the double page spread will consist of information on the recent Screen Actors
Guild awards.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience:
It would be more aimed towards young adults who would be interested in the information about the
controversial speeches and such at the awards and possibly more towards.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Legal & Ethical Considerations:
I don’t plan on including any intentionally offensive material li nmy magazine however some of the
article could be interpreted as being offensive to some social groups.
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?