Speaker presentation at the FMCG Summit 2017 Pedro Yanez, Global Marketing Director, Wella Professionals Lifestyle Brands

1. Leaving a Legacy
vs.
Doing Your Job
Entrepreneurial Leadership Stories
Pedro Yanez

2. Entrepreneur
Leadership
Legacy

3. What is
Leadership?

5. Leadership – 5Es
Envision  Energize  Enable  Engage  Execute

6. 3 Leadership tips
• Lead, follow or get out of the way
• Servant Leader: How can I help?
• Think like a CEO

7. Entrepreneur

9. Entrepreneur
/ˌäntrəprəˈnər/ noun
• Dictionary.com: “a person who organizes and manages any
enterprise, especially a business, usually with considerable initiative
and risk.”
• Google Translator: entreprendre (fr) = undertake (En)

10. Entrepreneurial vs. Reckless

11. KNOWLEDGE

12. What about risk-taking?

13. 3 Entrepreneur tips
• Know your stuff
• Take ‘impossible’ and ‘losing’ out of your dictionary
• Build self-confidence

14. Legacy

15. Legacy
/ˈleɡəsē/ noun
• My definition: “What you leave behind after you are gone.”

16. Leaving a Legacy
vs.
Doing your Job

17. Legacy vs. just doing your job
• Noun vs. Verb
• Can you attach an image to it?
• Will it be there after you are gone?

18. 3 Legacy tips
• People are the most important legacy
• Choose your assignments and projects carefully
• Think what you want your tombstone to say