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EVERYTHING IS SOCIAL
               Incarnate Word


                   Dr. Joey Lopez
   Convergent Media Professor / Communications Arts


                      April 12, 2012
BEFORE WE START

• Inventory   of smart phones

• Leave   them on the first 20 minutes of discussion... turn up the volume

• Take   calls, but speak in a soft voice

• Check    Facebook, etc

• Text   to your heart’s delight
ABOUT...


• 30 Years   in Tech PR

• “Some” social   media stuff

• Focus   on content and story telling
WHEN I WENT TO COLLEGE

• No   computers. We use typewriters

• No   Internet. No Google.

• No   iPhone

• No   digital camera

• Social   media was based on the ham radio or CB radio
ARE YOU SOCIAL?


• How   do you use the social Internet?

• How   much do you share?

• Who   keeps a blog?
WHY ARE YOU IN THIS CLASS?


• Career

• Extra   Credit

• Not   sure?
The Social Web
everything you put online is public...
everything you put online creates a legacy about you
Go wide and deep


  You           Company            Technology

                                   Article
                 Blog
                                 submissions
Facebook       delicious

 Twitter       SlideShare     Comment on other
                                  blogs
                YouTube
LinkedIn                            Digg
                Docstoc

               Slideshare
How I’ve used the power of social web to get
    media coverage, gain credibility and
demonstrate thought leadership as a pro-active
   consumer of AT&T’s three screen service
                   offering
trade   business/financial   broadcast   radio
YouTube -great way to pitch the media
Re-purposing content...




  Industry leaders
    demonstrate
  N-trig technology
Industry leaders demonstrate
N-trig applications & product
        differentiation
How To: How I watch Internet TV - U-verse and Internet TV
If you populate the social web
with great and relevant content
about yourself, you’ll be found,
and it will serve its purpose in
whatever you want to do after
you graduate from UIW and get
a job or go on to grad school.
YOUR PERSONAL BRAND


• Your   brand is your best personal resume

• Brandingyourself will help you get a job, get into grad school, or meet
 your co-founder of a new company

• Every “resume” is   the same. Your brand will set you apart
HOW I BRAND ALAN....

• Facebook

• Twitter
                        I’m a mini
• G+                   broadcasting
                     network mogul:)
• Flickr

• Instagram

• Blog
WHAT ABOUT YOU?

• Student   leader

• Disruptor

• Innovator

• Collaborator

• Entrepreneur

• Collaborator
BRANDING YOU


• Join   a few networks

• Discover    your voice

• Up     to date photo

• Up     to date social profile
BRANDING YOU

• Your   Facebook profile

• What    does it say about you?

• 30   days to listen

• 30   day to research who you want to engage with

• 30   days of outreach and conversation
BRANDING PERSONA


• @anarchynation

• @hottiechickSA
                   think before
• @ilovehotnuns      you post

• @lovemybeer
THINK BEFORE YOU POST


• “got   way drunk last night...”

• “headed    to Mexico to have some real fun this weekend...”

• “Prof   Smith is a jerk”
NEVER A BETTER TIME


• Every   company is now a media company

• Youhave the chance to create your own job or go out on your own
 and be of huge value to a company that has no clue how to do this

• Everything   is social

• Build   your brand now!
thank you

 alan@weinkrantz.com
www.alanweinkrantz.com


     Facebook. Twitter. G+

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Everything is social

  • 1. EVERYTHING IS SOCIAL Incarnate Word Dr. Joey Lopez Convergent Media Professor / Communications Arts April 12, 2012
  • 2. BEFORE WE START • Inventory of smart phones • Leave them on the first 20 minutes of discussion... turn up the volume • Take calls, but speak in a soft voice • Check Facebook, etc • Text to your heart’s delight
  • 3. ABOUT... • 30 Years in Tech PR • “Some” social media stuff • Focus on content and story telling
  • 4. WHEN I WENT TO COLLEGE • No computers. We use typewriters • No Internet. No Google. • No iPhone • No digital camera • Social media was based on the ham radio or CB radio
  • 5. ARE YOU SOCIAL? • How do you use the social Internet? • How much do you share? • Who keeps a blog?
  • 6. WHY ARE YOU IN THIS CLASS? • Career • Extra Credit • Not sure?
  • 8. everything you put online is public...
  • 9. everything you put online creates a legacy about you
  • 10. Go wide and deep You Company Technology Article Blog submissions Facebook delicious Twitter SlideShare Comment on other blogs YouTube LinkedIn Digg Docstoc Slideshare
  • 11. How I’ve used the power of social web to get media coverage, gain credibility and demonstrate thought leadership as a pro-active consumer of AT&T’s three screen service offering
  • 12. trade business/financial broadcast radio
  • 13.
  • 14. YouTube -great way to pitch the media
  • 15. Re-purposing content... Industry leaders demonstrate N-trig technology
  • 16. Industry leaders demonstrate N-trig applications & product differentiation
  • 17. How To: How I watch Internet TV - U-verse and Internet TV
  • 18.
  • 19. If you populate the social web with great and relevant content about yourself, you’ll be found, and it will serve its purpose in whatever you want to do after you graduate from UIW and get a job or go on to grad school.
  • 20. YOUR PERSONAL BRAND • Your brand is your best personal resume • Brandingyourself will help you get a job, get into grad school, or meet your co-founder of a new company • Every “resume” is the same. Your brand will set you apart
  • 21. HOW I BRAND ALAN.... • Facebook • Twitter I’m a mini • G+ broadcasting network mogul:) • Flickr • Instagram • Blog
  • 22. WHAT ABOUT YOU? • Student leader • Disruptor • Innovator • Collaborator • Entrepreneur • Collaborator
  • 23. BRANDING YOU • Join a few networks • Discover your voice • Up to date photo • Up to date social profile
  • 24. BRANDING YOU • Your Facebook profile • What does it say about you? • 30 days to listen • 30 day to research who you want to engage with • 30 days of outreach and conversation
  • 25. BRANDING PERSONA • @anarchynation • @hottiechickSA think before • @ilovehotnuns you post • @lovemybeer
  • 26. THINK BEFORE YOU POST • “got way drunk last night...” • “headed to Mexico to have some real fun this weekend...” • “Prof Smith is a jerk”
  • 27. NEVER A BETTER TIME • Every company is now a media company • Youhave the chance to create your own job or go out on your own and be of huge value to a company that has no clue how to do this • Everything is social • Build your brand now!