Social media:10 Reasons why EPIPers should be online & 4 ways to get started A conversation with Erin Barnes of ioby and Sadia Kalam of Cause Effective Wednesday, July 10, 2013

1. SOCIAL MEDIA:10 REASONS
WHY EPIPERS SHOULD BE ONLINE
& 4 WAYS TO GET STARTED
A conversation with Erin Barnes of ioby and
Sadia Kalam of Cause Effective
Wednesday, July 10, 2013

2. EPIP
• Emerging Practitioners in Philanthropy (EPIP) is a
national network of foundation professionals and social
entrepreneurs who strive for excellence in the practice of
philanthropy
• Our mission is to develop emerging leaders committed to
building a just, equitable, and sustainable society.

3. Housekeeping
• You’ll all be on mute
• Calling in on the phone? Mute your computer, please.
• Time for questions and conversation
• Raise your hand
• Use the chat box and chat directly to the organizer if
problems arise
• This webinar will be recorded

4. Erin Barnes & Sadia Kalam

5. Social
Media
10
Reasons
why
EPIPers
should
be
online
and
4
ways
to
get
started
Presented
by
Erin
Barnes
&
Sadia
Kalam

6. Social
Media
Overview
• Facebook
• TwiBer
• Linkedin
• Pinterest

7. Objec1ves
• Learn
10
reasons
why
using
social
media
for
professional
development
is
important
• Learn
4
basic
steps
to
building
your
social
media
presence
Hashtag
for
this
webinar:
#EPIPWeb
EPIP
Na7onal
Twi:er
handle:
@EPIPNa7onal

8. Why
You
Should
Be
Using
Social
Media
Reason
#1:
To
understand
how
elecIons
are
changing

9. Why
You
Should
Be
Using
Social
Media
Reason
#2:
To
learn
about
the
successes
of
new
coaliIons

10. Why
You
Should
Be
Using
Social
Media
Reason
#3:
To
understand
social
movements
are
changing

11. Why
You
Should
Be
Using
Social
Media
Reason
#4:
To
understand
how
new
digital
tools
help
us
respond
to
crises
beBer

12. Why
You
Should
Be
Using
Social
Media
Reason
#5:
To
understand
game-­‐changing
technologies
that
outcompete
100-­‐
year
old
companies

13. Why
You
Should
Be
Using
Social
Media
Reason
#6:
To
understand
the
fastest
growing
way
Millennials
are
giving

14. Why
You
Should
Be
Using
Social
Media
Reason
#7:
To
parIcipate
in
conversaIons
relevant
to
your
work
and
to
understand
tools
your
grantees
may
be
using

15. Why
You
Should
Be
Using
Social
Media
Reason
#8:
To
stay
apprised
of
new
developments
in
your
field

16. Why
You
Should
Be
Using
Social
Media
Reason
#9:
To
support
your
grantees

17. Why
You
Should
Be
Using
Social
Media
• Reason
#10:
It’s
the
future
and
so
are
you!

18. Social
Media
E1que>e
1. Be
yourself.
2. Think
before
you
post.
Your
likes,
comments,
and
experiences
are
accessible
to
the
public
forever.
3. Across
all
of
these
tools,
remember
to
LISTEN.
Repost
content
that
is
relevant.
4. Before
posIng
a
photo,
ask
for
permission.
5. Check,
check,
and
check
the
link
one
last
Ime!
6. Respond
to
comments,
quesIons.
No
one
likes
to
be
ignored.
7. Sharing
is
caring.
Cite
your
sources.
8. You
cannot
thank
enough.
hBp://blog.hootsuite.com/social-­‐media-­‐eIqueBe-­‐part-­‐1/

19. Why
is
sharing
caring?
80-­‐20
Rule
80%
of
what
we
share
should
be
other
people’s
content
20%
should
be
content
we
create

20. Use
Resources
• Take
a
peek
at
the
TwiBer
Glossary
• Hootsuite.com
• Social
Media
Today
• Google
Nonprofit
hBp://www.google.com/nonprofits
• Social
Media
Club
• Mashable
hBp://mashable.com/social-­‐good/

21. How
to
Maximize
Your
Time:
#1
Jump
In.
Photo
credit:
SabrinaDan
Photo

22. Case
Study
-­‐
#MySubwayAd

23. #2
Copy
People.
It’s
ok.
• Who
are
the
industry
leaders
in
your
field
or
issue
area?
• Here’s
some
tweeps
we
like
• @Afine
• @ImpactSP2
• @ccoleBa
• @nonprofiimes
• @BigDuckSarah
• @kanter
• @dosomething
• @nakisnakis
• @socialedge
• @tactphil
• @omidyarnetwork
• @epipnaIonal
• @Philanthropy

24. Complete
Your
Profile.
Everywhere.
• If
you
want
to
create
a
coherent
brand,
consider
using
the
same
profile
picture
on
all
your
channels.
Photo
credit:
oSiNaReF

25. Networking
=
Generosity
‘The
currency
of
networking
is
generosity.’
–Stacy
Zapar
Read
more:
hBp://www.stacyzapar.com/#ixzz2YKPXPmJ4

26. #3
Experiment
“Make
yourself
uncomfortable.
If
you're
not
making
yourselves
uncomfortable
then
you're
holding
on
too
Ight
trying
to
control
the
conversaIon.
By
making
yourselves
uncomfortable,
you
are
taking
down
the
walls,
allowing
people
to
par1cipate
in
unusual
and
unpredictable
ways,
which
is
the
only
way
creaIvity
can
thrive.”
-­‐-­‐Allison
Fine

27. #4
Say
Thank
You.

28. Case
Study
-­‐
@RWJF
• Online
engagement
leads
to
offline
acIon

29. Lessons
from
RWJF
• Be
vocal
and
encourage
others
to
join
in
• Don’t
reinvent
the
wheel
• Be
ready
and
willing
to
learn
• It’s
ok
not
to
have
all
the
answers
Erin
Kelly,
Social
Media
Manager,
RWJF
@erinkelly

30. Case
Study
-­‐
@EchoingGreen
• Use
network
to
connect
fellows
and
alum

31. Case
Study
-­‐
@EchoingGreen
• Use
network
to
connect
fellows
and
alum

32. Case
Study
-­‐
@EchoingGreen
• Use
network
to
connect
fellows
and
alum

33. Case
Study
–
PRISM
at
#PDF13
• Follow
Live
Tweets
from
real
events

34. Case
Study
–
PRISM
at
#PDF13
• Follow
Live
Tweets
from
real
events

35. Thank
You
• QuesIons?
• Feedback
@sadia101
@erinargyle

36. Thank You!
Have a webinar you want to conduct? Contact Kate at
kate@epip.org