Fall 2014 3700 what is news
•Download as PPT, PDF•
1 like•250 views
This document discusses news and how to find or create news stories. It identifies four challenges in making news: gatekeepers, shrinking news holes, fragmented media, and information overload. It also outlines eight themes that can make news, including timeliness, prominence, proximity, and human interest. The document provides tips for finding internal and external news sources, and discusses using "pseudo-events" like special events, contests, and awards to generate media coverage and create news.
Report
Share
Report
Share
Recommended
Todd harff-ibs-50-plus-housing-declining-thriving
Presentation on the health and future of 50+ housing, given changing economics and the demands / desires of baby boomers to reinvent retirement. Includes charts on household income growth by age group. Delivered as part of a panel discussion at the International Builders' Show 2012.
Driving innovation
This presentation was given at Hacker Lab for Sacramento User Experience Meetup. It explores innovative process improvements as well as disruptive innovation using methodologies from The Luma Institute, IDEO, and Cooper Design.
Post It Notes (Presentation for a Product Development)
- Silver Spencer, a chemist at 3M, created an adhesive that did not stick well, which was seen as a failure until Arthur Fry used it to create bookmarks that would not fly away. This inspired the creation of Post-it Notes, a product that allowed inforformal communication through movable notes.
- Post-it Notes were initially marketed unsuccessfully until viral marketing techniques demonstrated their usefulness, inspiring demand. The commercial launch of Post-it Notes then led to a wide range of Post-it products that facilitated organization and communication through context-sensitive notes.
Unleash Diversity
Harness the power diversity can bring to your team or organisation. Exploring tools and techniques. Slides from public session presentations, including Agile Cambridge 2015.
370 What Is News
This document discusses the challenges of creating news and provides strategies for publicists. It notes that news must consider values like timeliness, prominence, and human interest. News can be found through internal documents and external sources like trade publications and social media. Or news can be created through planned pseudo-events like special events, contests, polls and stunts. The document stresses the importance of understanding gatekeepers and targeting the right media outlets.
Poynter Leadership Academy October 2015
A discussion of how an intense focus on a topic or geography can provide a path to media innovation, intrapreneurship and entrepreneurship
Innovation in fundraising
The presentation was part of the Funding Conference in London on Monday 23 February 2015.
The presentation was by Lucy Gower from Lucy Innovation and looks at the process of innovation.
Find out more about the Funding Conference from NCVO: https://www.ncvo.org.uk/training-and-events/funding-conference/workshops
Find out more about NCVO's practical support on funding: https://www.ncvo.org.uk/practical-support/funding
Vision, Values, and Ideas: The Case of Going After Big Challenges
Alex Lightman tells entrepreneurs to cut the nonsense and go after big challenges. He argues that only the most ambitious, daring, and seemingly mammoth ideas are those who often claim victory at the day's end. He lays out a plan to sift through ideas and find the winners, and to create a vision for those great ideas. This ultimately results in success.
This content was produced for the 2015 Los Angeles semester of the Founder Institute by Founder Institute mentor Alex Lightman, author, entrepreneur, and futurist. Check out Alex's website to learn more:
http://alexlightman.com/
Recommended
Todd harff-ibs-50-plus-housing-declining-thriving
Presentation on the health and future of 50+ housing, given changing economics and the demands / desires of baby boomers to reinvent retirement. Includes charts on household income growth by age group. Delivered as part of a panel discussion at the International Builders' Show 2012.
Driving innovation
This presentation was given at Hacker Lab for Sacramento User Experience Meetup. It explores innovative process improvements as well as disruptive innovation using methodologies from The Luma Institute, IDEO, and Cooper Design.
Post It Notes (Presentation for a Product Development)
- Silver Spencer, a chemist at 3M, created an adhesive that did not stick well, which was seen as a failure until Arthur Fry used it to create bookmarks that would not fly away. This inspired the creation of Post-it Notes, a product that allowed inforformal communication through movable notes.
- Post-it Notes were initially marketed unsuccessfully until viral marketing techniques demonstrated their usefulness, inspiring demand. The commercial launch of Post-it Notes then led to a wide range of Post-it products that facilitated organization and communication through context-sensitive notes.
Unleash Diversity
Harness the power diversity can bring to your team or organisation. Exploring tools and techniques. Slides from public session presentations, including Agile Cambridge 2015.
370 What Is News
This document discusses the challenges of creating news and provides strategies for publicists. It notes that news must consider values like timeliness, prominence, and human interest. News can be found through internal documents and external sources like trade publications and social media. Or news can be created through planned pseudo-events like special events, contests, polls and stunts. The document stresses the importance of understanding gatekeepers and targeting the right media outlets.
Poynter Leadership Academy October 2015
A discussion of how an intense focus on a topic or geography can provide a path to media innovation, intrapreneurship and entrepreneurship
Innovation in fundraising
The presentation was part of the Funding Conference in London on Monday 23 February 2015.
The presentation was by Lucy Gower from Lucy Innovation and looks at the process of innovation.
Find out more about the Funding Conference from NCVO: https://www.ncvo.org.uk/training-and-events/funding-conference/workshops
Find out more about NCVO's practical support on funding: https://www.ncvo.org.uk/practical-support/funding
Vision, Values, and Ideas: The Case of Going After Big Challenges
Alex Lightman tells entrepreneurs to cut the nonsense and go after big challenges. He argues that only the most ambitious, daring, and seemingly mammoth ideas are those who often claim victory at the day's end. He lays out a plan to sift through ideas and find the winners, and to create a vision for those great ideas. This ultimately results in success.
This content was produced for the 2015 Los Angeles semester of the Founder Institute by Founder Institute mentor Alex Lightman, author, entrepreneur, and futurist. Check out Alex's website to learn more:
http://alexlightman.com/
Fall 2014 social thoughts
This document provides a 55-minute overview of social media best practices. It discusses how different social media platforms have evolved from focusing on plain text to images to audio to video as communication technologies advanced. Key concepts discussed include focusing on your audience rather than yourself, creating content around topics your audience will find interesting, and capturing moments, traditions, and successes to share on social media. The goal is for readers to learn how traditional communication theory still applies to social media and to leave with an action plan to improve their social media outreach.
Chapter iii: Number System
The document discusses different number systems including decimal, binary, octal, and hexadecimal. It provides examples and steps for converting between these number systems. The decimal system uses base 10, while binary uses base 2, octal uses base 8, and hexadecimal uses base 16. Computers commonly use binary, octal, and hexadecimal in addition to decimal. Conversion methods between the systems include division, multiplication, and treating digits as place values.
Fall 2014 3700 Print Digital
This document provides tips for writing effective print and digital advertising. It recommends using conversational language and focusing on benefits to the reader. For print ads, it suggests using a one-line summary, news/demonstrations, stories, sermons or outlines. For web ads, it recommends considering font size, legibility and bandwidth. It describes different types of web ads like banners, logos, tiles, pop-ups and buttons. The key is providing value to the reader and directing them to a clear call to action.
Fall 2014 3700 Ad Strategy 1
This document discusses planning for an advertising campaign. It addresses questions to consider about the business, target audience, and competitors. It examines how cultural factors can influence consumer behavior. It also discusses positioning a brand by conveying how it can fulfill people's physiological, safety, social, esteem, and self-actualization needs. Finally, it notes the importance of understanding whether the target audience thinks, feels or acts in a high or low involvement manner when obtaining information.
Fall 2014 assignment feedback and ppc
This document provides guidance on developing an advertising campaign, including questions to consider about the business goals, target audience, and brand positioning. It discusses analyzing cultural and class factors that influence consumer behavior. The document recommends determining the target insight and how a brand can fulfill consumer needs. It outlines eight ways to position an organization and provides a framework for writing an advertising strategy with objective, supporting, and tone statements. The document concludes by providing examples of pay-per-click ads and assigning the reader to develop a full campaign strategy and ad concepts.
Fall 2014 assignment feedback and ppc
This document provides guidance on developing an advertising campaign. It discusses researching the business opportunity, understanding the target audience through cultural and class factors, identifying a target insight and brand insight. It recommends positioning a brand using eight strategies such as being a leader, best value, or family friendly. The document outlines writing an advertising strategy with an objective statement, supporting statement and tone. It then provides examples of pay per click ads for a new Piada Italian street food location with headlines, supporting copy and calls to action. The assignment is to write the strategy and draft pay per click ads.
Fall 2014 3700 ad copy radio tv
The document provides guidance on formatting radio and television scripts and commercials. It recommends including the client name, copywriter, and length on letterhead. For radio scripts, it suggests writing on one side of the page and using uppercase and lowercase for spoken text. Television commercials should be planned shot-by-shot using a storyboard to synchronize video, audio, and graphics over 3-5 second intervals. The AIDA model of Attention, Interest, Desire, and Action is presented as a framework for organizing commercial content.
Fall 2014 ouj 3700 od ed 3
The document discusses the differences between op-eds and letters to the editor for publicity purposes. It notes that op-eds allow PR to reach opinion leaders, are seen as authored by thought experts, and are controlled media pieces. Letters to the editor are shorter reactions to news and state what sparked the letter. The document also provides tips for writing an effective op-ed, such as having a clear main idea, using facts to support claims, and including a call to action. It emphasizes connecting op-eds to current events and news values.
Fall 2014 pitch letter, media advisory
This document provides guidance on working with media through various strategies and tactics. It discusses the importance of media relations for PR and gives tips for crafting effective pitch letters and media advisories. Key databases for finding media contacts are identified. The document also reviews best practices for engaging with media through news conferences, media tours, editorial board meetings and other events to build relationships and garner coverage. The overall message is the importance of knowing your media, being available and responsive, and developing trust through honest, fair and persistent outreach.
Fall 2014 professional communication
This document provides guidance on writing basics and professional communication. It recommends extensively researching the client, target audience, and relevant companies before starting to write. An effective writing process includes outlining the purpose and main theme in a commitment statement. Key tips include using active voice, varying sentence structure, avoiding jargon and hype, and clarifying terms through examples or comparisons. Effective memos and business writing follow a specific format of introducing the topic, providing details in bullet points, and concluding with next steps.
Fall 2015 3700 what is news
This document discusses what constitutes news and how to find and create news stories. It identifies the key challenges in making news today, such as gatekeepers, shrinking news holes, fragmented media, and information overload. It then outlines the main themes that make something newsworthy, including timeliness, prominence, proximity, significance, unusualness, human interest, and conflict. The document explains that there are two ways news happens - finding existing news or creating new news stories. It provides tips for finding internal and external news sources and ideas for planning pseudo-events to generate media coverage, such as special events, contests, polls/surveys, demonstrations, stunts, rallies, and award ceremonies.
Spring 2015 3700 What Is News?
This document discusses what constitutes news and how to find and create news stories. It notes that getting media coverage is more difficult now due to factors like gatekeepers, shrinking news space, and information overload. It identifies several news values that can make a story newsworthy such as timeliness, prominence, proximity, significance, conflict, and newness. The document provides tips for finding news internally from sources like company documents and newsletters, and externally from media, blogs, social media, and following what competitors are doing. It also gives examples of ways to create news through planned events, contests, demonstrations, stunts, and awards. The key is following news values and not losing credibility.
Above The Code - Early Stage Startup PR
Startup PR Consultant, Alan Weinkrantz, approach to early stage startup PR. Presented at HiCenter - Startup Accelerator, Haifa.
AIESEC PR
This document provides guidance on conducting public relations campaigns with little to no budget. It discusses identifying newsworthy information to write press releases, such as announcing awards, new products, or hosting events. The art of writing effective press releases is also covered, including following rules for the headline, lead paragraph, quotes, and additional information. Lastly, the document gives examples of how to conduct PR for an AIESEC project through securing informational sponsors, creating online and printed materials, engaging with media, and monitoring coverage.
"Above The Code" mexican vc : 500 startups - october 26, 2012
This document provides a 90-day plan for startups to get ready for a Demo Day event in February 2013 by implementing public relations and communications initiatives. It recommends identifying relevant media outlets, following journalists, proposing coverage of your startup, and creating and sharing content to get your story discovered. The plan emphasizes storytelling over pitching, acting like a media company by creating and distributing your own media, and hacking your own PR by reaching out to journalists directly. It also suggests aligning with like-minded startups and collecting user data which could be valuable to partners.
Above The Code: Early Stage PR for Palestinian Startups
The document provides tips for early stage startups on using public relations (PR) strategies to build their brand narrative and connect with potential customers, partners, investors and media. It emphasizes using storytelling over pitches, treating the startup like a media company that creates and shares content, and developing a body of work to demonstrate expertise to media. The speaker believes narrative is a defensible business strategy and that following some basic PR principles can help startups get media coverage and succeed.
Above the code story telling : branded content for bio medical
This document provides guidance on using storytelling and branded content to promote startups and companies. It discusses establishing an online presence and sharing a company's narrative to connect with customers, partners, and investors. Tips include writing like you speak, focusing on how you help others, and thinking of yourself as a media company that creates and shares content across various online platforms. The goal is to get discovered online and be ready to engage with media to help recruitment, fundraising, and business development.
Above the code story telling : branded content : wayra - buenos aires
This document provides tips for startups on using storytelling and branded content to promote their companies. It discusses how the rise of the internet and social media allows startups to connect globally in new ways. It encourages startups to think of themselves as media companies that create and share content to get discovered. It provides beliefs and strategies for using blogs, videos, and other media to build expertise and tell their company's story in order to attract investors, customers, and media coverage.
More Related Content
Viewers also liked
Fall 2014 social thoughts
This document provides a 55-minute overview of social media best practices. It discusses how different social media platforms have evolved from focusing on plain text to images to audio to video as communication technologies advanced. Key concepts discussed include focusing on your audience rather than yourself, creating content around topics your audience will find interesting, and capturing moments, traditions, and successes to share on social media. The goal is for readers to learn how traditional communication theory still applies to social media and to leave with an action plan to improve their social media outreach.
Chapter iii: Number System
The document discusses different number systems including decimal, binary, octal, and hexadecimal. It provides examples and steps for converting between these number systems. The decimal system uses base 10, while binary uses base 2, octal uses base 8, and hexadecimal uses base 16. Computers commonly use binary, octal, and hexadecimal in addition to decimal. Conversion methods between the systems include division, multiplication, and treating digits as place values.
Fall 2014 3700 Print Digital
This document provides tips for writing effective print and digital advertising. It recommends using conversational language and focusing on benefits to the reader. For print ads, it suggests using a one-line summary, news/demonstrations, stories, sermons or outlines. For web ads, it recommends considering font size, legibility and bandwidth. It describes different types of web ads like banners, logos, tiles, pop-ups and buttons. The key is providing value to the reader and directing them to a clear call to action.
Fall 2014 3700 Ad Strategy 1
This document discusses planning for an advertising campaign. It addresses questions to consider about the business, target audience, and competitors. It examines how cultural factors can influence consumer behavior. It also discusses positioning a brand by conveying how it can fulfill people's physiological, safety, social, esteem, and self-actualization needs. Finally, it notes the importance of understanding whether the target audience thinks, feels or acts in a high or low involvement manner when obtaining information.
Fall 2014 assignment feedback and ppc
This document provides guidance on developing an advertising campaign, including questions to consider about the business goals, target audience, and brand positioning. It discusses analyzing cultural and class factors that influence consumer behavior. The document recommends determining the target insight and how a brand can fulfill consumer needs. It outlines eight ways to position an organization and provides a framework for writing an advertising strategy with objective, supporting, and tone statements. The document concludes by providing examples of pay-per-click ads and assigning the reader to develop a full campaign strategy and ad concepts.
Fall 2014 assignment feedback and ppc
This document provides guidance on developing an advertising campaign. It discusses researching the business opportunity, understanding the target audience through cultural and class factors, identifying a target insight and brand insight. It recommends positioning a brand using eight strategies such as being a leader, best value, or family friendly. The document outlines writing an advertising strategy with an objective statement, supporting statement and tone. It then provides examples of pay per click ads for a new Piada Italian street food location with headlines, supporting copy and calls to action. The assignment is to write the strategy and draft pay per click ads.
Fall 2014 3700 ad copy radio tv
The document provides guidance on formatting radio and television scripts and commercials. It recommends including the client name, copywriter, and length on letterhead. For radio scripts, it suggests writing on one side of the page and using uppercase and lowercase for spoken text. Television commercials should be planned shot-by-shot using a storyboard to synchronize video, audio, and graphics over 3-5 second intervals. The AIDA model of Attention, Interest, Desire, and Action is presented as a framework for organizing commercial content.
Fall 2014 ouj 3700 od ed 3
The document discusses the differences between op-eds and letters to the editor for publicity purposes. It notes that op-eds allow PR to reach opinion leaders, are seen as authored by thought experts, and are controlled media pieces. Letters to the editor are shorter reactions to news and state what sparked the letter. The document also provides tips for writing an effective op-ed, such as having a clear main idea, using facts to support claims, and including a call to action. It emphasizes connecting op-eds to current events and news values.
Fall 2014 pitch letter, media advisory
This document provides guidance on working with media through various strategies and tactics. It discusses the importance of media relations for PR and gives tips for crafting effective pitch letters and media advisories. Key databases for finding media contacts are identified. The document also reviews best practices for engaging with media through news conferences, media tours, editorial board meetings and other events to build relationships and garner coverage. The overall message is the importance of knowing your media, being available and responsive, and developing trust through honest, fair and persistent outreach.
Fall 2014 professional communication
This document provides guidance on writing basics and professional communication. It recommends extensively researching the client, target audience, and relevant companies before starting to write. An effective writing process includes outlining the purpose and main theme in a commitment statement. Key tips include using active voice, varying sentence structure, avoiding jargon and hype, and clarifying terms through examples or comparisons. Effective memos and business writing follow a specific format of introducing the topic, providing details in bullet points, and concluding with next steps.
Viewers also liked (14)
Similar to Fall 2014 3700 what is news
Fall 2015 3700 what is news
This document discusses what constitutes news and how to find and create news stories. It identifies the key challenges in making news today, such as gatekeepers, shrinking news holes, fragmented media, and information overload. It then outlines the main themes that make something newsworthy, including timeliness, prominence, proximity, significance, unusualness, human interest, and conflict. The document explains that there are two ways news happens - finding existing news or creating new news stories. It provides tips for finding internal and external news sources and ideas for planning pseudo-events to generate media coverage, such as special events, contests, polls/surveys, demonstrations, stunts, rallies, and award ceremonies.
Spring 2015 3700 What Is News?
This document discusses what constitutes news and how to find and create news stories. It notes that getting media coverage is more difficult now due to factors like gatekeepers, shrinking news space, and information overload. It identifies several news values that can make a story newsworthy such as timeliness, prominence, proximity, significance, conflict, and newness. The document provides tips for finding news internally from sources like company documents and newsletters, and externally from media, blogs, social media, and following what competitors are doing. It also gives examples of ways to create news through planned events, contests, demonstrations, stunts, and awards. The key is following news values and not losing credibility.
Above The Code - Early Stage Startup PR
Startup PR Consultant, Alan Weinkrantz, approach to early stage startup PR. Presented at HiCenter - Startup Accelerator, Haifa.
AIESEC PR
This document provides guidance on conducting public relations campaigns with little to no budget. It discusses identifying newsworthy information to write press releases, such as announcing awards, new products, or hosting events. The art of writing effective press releases is also covered, including following rules for the headline, lead paragraph, quotes, and additional information. Lastly, the document gives examples of how to conduct PR for an AIESEC project through securing informational sponsors, creating online and printed materials, engaging with media, and monitoring coverage.
"Above The Code" mexican vc : 500 startups - october 26, 2012
This document provides a 90-day plan for startups to get ready for a Demo Day event in February 2013 by implementing public relations and communications initiatives. It recommends identifying relevant media outlets, following journalists, proposing coverage of your startup, and creating and sharing content to get your story discovered. The plan emphasizes storytelling over pitching, acting like a media company by creating and distributing your own media, and hacking your own PR by reaching out to journalists directly. It also suggests aligning with like-minded startups and collecting user data which could be valuable to partners.
Above The Code: Early Stage PR for Palestinian Startups
The document provides tips for early stage startups on using public relations (PR) strategies to build their brand narrative and connect with potential customers, partners, investors and media. It emphasizes using storytelling over pitches, treating the startup like a media company that creates and shares content, and developing a body of work to demonstrate expertise to media. The speaker believes narrative is a defensible business strategy and that following some basic PR principles can help startups get media coverage and succeed.
Above the code story telling : branded content for bio medical
This document provides guidance on using storytelling and branded content to promote startups and companies. It discusses establishing an online presence and sharing a company's narrative to connect with customers, partners, and investors. Tips include writing like you speak, focusing on how you help others, and thinking of yourself as a media company that creates and shares content across various online platforms. The goal is to get discovered online and be ready to engage with media to help recruitment, fundraising, and business development.
Above the code story telling : branded content : wayra - buenos aires
This document provides tips for startups on using storytelling and branded content to promote their companies. It discusses how the rise of the internet and social media allows startups to connect globally in new ways. It encourages startups to think of themselves as media companies that create and share content to get discovered. It provides beliefs and strategies for using blogs, videos, and other media to build expertise and tell their company's story in order to attract investors, customers, and media coverage.
Shedding the old skin - traditional media in a digital environment
Shedding the old skin - traditional media in a digital environment USAID Strengthening Media Systems Project (SMS)
This document discusses Follow the Money's transition to a membership-based business model for investigative journalism. Some key points:
1. Follow the Money launched in 2010 and struggled with the traditional advertising and paying readers models. In 2015, it introduced a membership model which grew from 2,400 members in 2016 to over 17,000 members expected in 2019.
2. Lessons learned include building a strong brand focused on hard-hitting, truth-based journalism; finding specialists to help convert visitors to paying members; listening to and engaging the audience as a community; and cooperating with allies to amplify impact.
3. While the membership model provides financial support, it also brings challenges like high member expectations andPR 101 For Small Businesses
A presentation geared toward small businesses that reviews how to do your own PR.
How to Get PR for Your Company
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: Are you a founder that’s desperately in need of quality PR? Do you need help developing the story of your brand and reaching larger audiences? This session will teach you everything you need to know.
How to pitch media for startups
Created for the Startup Wise Guys marketing week.
This presentation goes over:
- What kind of stories media and news outlets are interested in
- How to discover your startup's story
- How to pitch it to media representatives
e-PR Lecture 2
Second of 12 lectures in the University of Notre Dame Australia e-PR unit 2011. Slide notes are "raw" and have not been edited.
Above The Code - IDC Elevator - Tel Aviv Israel
Alan Weinkrantz's approach for Startups to Hack Their Communications and PR Strategies. Given at IDC Elevator / Tel Aviv
Above the code story telling : branded content : sadara ventures - ramallah
This document provides an overview of a presentation on storytelling and branded content. The presentation discusses how every startup is now essentially a media company that needs to focus on storytelling, tone of voice, and developing a narrative to connect with potential customers, partners, investors and the media. It emphasizes writing like you speak to sound human and developing a mission to help others in order to get discovered and shared online. The presentation encourages attendees to think creatively about how to put their brand out there and get lucky with media coverage through wide distribution of their content.
Above The Code (TM) Story Telling & Branded Content - : TechLoft / Tel Aviv...
U.S. Public Relations Consultant, Alan Weinkrantz' nsights on Story Telling and Branded Content Strategies for 2013.
Weinkrantz's core premise of the discussion will be based on studying and playing music for the last 50 years, with his belief sets about music being the original code with great story telling.
What Weinkrantz sees today in most startups is great code, great UI and little and generally no story telling. He will discuss the art of story telling in the context of a building and sustaining a startup and its role in adding value to a company.
Visit: http://www.alanweinkrantz.com or email Alan - alan@weinkrantz.com
Story telling, having a voice, and the on-going narrative is a reflection of the startup's heart and soul. It also becomes the body of work which will help the startup recruit talent, gain investors, attract customers, build partnerships and be discovered by the media. It is the later that he will focus on. This discussion will not be about how to pitch media, but rather, how to prepare yourself to best work with the media by having not only a great product or service, but a body of work that will separate you from your competitors.
Raising your media profile: how to grab media attention - Allied Health Prof...
How to grab media attention
If you want people to know what you do and how you do it and why what you do is important, you need to TELL them.
Being featured in newspapers, magazines and on TV and radio is a great way to spread the word and raise your media profile.
Unfortunately, lots of other people are also competing for that media space so, to help you get ahead of the competition, here are a few simple tips on how to grab media attention.
Above the Code Dreamit Ventures New York
The document provides guidance for startups on hacking their public relations (PR) and communications initiatives to get "Above The Code". It recommends focusing on storytelling over pitches, treating the media as customers, understanding differences between being discovered versus found, putting content out there, and drawing on creative outlets. The presentation outlines 12 belief sets for PR success and practical steps startups can take to prepare for a demo day, including developing media wish lists and following journalists' editorial calendars. It emphasizes the importance of a long-term PR approach and offers the presenter's help to startups.
Taking the Mystery Out of Media
Presentation given at an annual conference that demystifies the media. You do not have to be a large brand to employ a media strategy as part of your marketing and communications efforts.
The Art of Storytelling in a Digital World
Stories have been told for centuries, with many childhood tales passed down across each generation. But what makes a good story in the 21st century and how can we as Digital PRs and marketers produce a story that is worthy of being covered by the media? During this talk I will discuss what makes a good story, uncover my own interpretation and tactics of storytelling, which I have developed through my love of studying History at university, and apply this to creating content and enticing journalists across all industries, to ultimately secure those all important links. Presented by Marina Plummer, Digital PR Manager, Kaizen Agency.
Similar to Fall 2014 3700 what is news (20)
"Above The Code" mexican vc : 500 startups - october 26, 2012
"Above The Code" mexican vc : 500 startups - october 26, 2012
Above The Code: Early Stage PR for Palestinian Startups
Above The Code: Early Stage PR for Palestinian Startups
Above the code story telling : branded content for bio medical
Above the code story telling : branded content for bio medical
Above the code story telling : branded content : wayra - buenos aires
Above the code story telling : branded content : wayra - buenos aires
Shedding the old skin - traditional media in a digital environment
Shedding the old skin - traditional media in a digital environment
Above the code story telling : branded content : sadara ventures - ramallah
Above the code story telling : branded content : sadara ventures - ramallah
Above The Code (TM) Story Telling & Branded Content - : TechLoft / Tel Aviv...
Above The Code (TM) Story Telling & Branded Content - : TechLoft / Tel Aviv...
Raising your media profile: how to grab media attention - Allied Health Prof...
Raising your media profile: how to grab media attention - Allied Health Prof...
More from DanFarkasOUClasses
OSAE 2016 Presentation
The document outlines Dan Farkas's strategy for effective social media use by associations. Some key points include: focusing on social communication, not just social media; remembering the ultimate goal which should connect to revenue; targeting audiences where they spend time, not just traditional channels; using data-driven testing to identify the most engaging content; and asking customers what they want rather than focusing on aggregation. Farkas provides examples of how to test different content elements like photos, headlines and copy text to find the most effective combination.
Spring 2016 4860 strategy
This document provides an overview of the key steps and considerations for developing an effective public relations (PR) plan in 5 sentences or less:
The PR plan involves research on the industry, target audience, and external environment to understand the situation, consumer profiles, trends, and organizational capacity. The research informs the development of objectives that are specific, measurable, attainable, relevant and time-bound. Programming such as media outreach, social media, and content is created to achieve the objectives. Evaluation ensures the objectives and targets are met and identifies areas for improvement. An iterative process of status updates keeps the team accountable and work progressing toward the defined goals.
Fall 2015 3700 Ad Copy Radio TV
This document provides guidance on formatting scripts for radio and television commercials. It discusses including client and copywriter information in letterhead, writing radio scripts in uppercase and lowercase on one side of the page, and capitalizing instructions. For radio, it recommends spelling things out, using dashes instead of dots, and capitalizing speakers' names and instructions in parentheses. For both radio and TV, it suggests using an AIDA model of Attention, Interest, Desire, and Action and considering creative elements like voices, sound effects, music, and storyboards.
Fall 2015 3700 Brochure Direct Mail
This document provides guidance on direct mail and brochures for marketing purposes. It discusses why direct mail and brochures are effective tools for business-to-business marketing as they allow sharing of content in print form. The document then discusses key considerations for formatting brochures, including providing basic organization or product information, determining a clear call to action, and using a multi-panel layout. It also provides tips for creating effective direct mailers, suggesting using postcards, writing messages in an attention-grabbing style like advertisements, and including clear next steps like contact details. Students will then work in teams to design different marketing collateral like newspaper ads, direct mailers, and billboards for a graded assignment.
Fall 2015 3700 Print Digital
This document provides tips for writing print, digital, and web advertisements. Some key points include writing in a conversational tone, avoiding jargon, and painting a picture to engage the reader. It also discusses different types of print and web ads such as news/demo ads that share new information, story ads that use testimonials, and banner, logo, and intermercial ads for the web. The document emphasizes keeping writing concise yet engaging for the audience and format.
Fall 2015 3700 Advertising Headlines
This document provides an overview and tips for writing effective headlines. It discusses the importance of headlines in attracting readers' attention and conveying the key message or story. There are three common types of headlines: direct headlines that highlight key product features, indirect headlines that intrigue readers to learn more, and slogan/logo headlines best for established brands. The document also outlines eight specific kinds of headlines - news, emotional, direct benefit, directive, offbeat, curiosity, hornblowing, and slogal/label/logo - and provides examples and tips for when to use each type effectively. Finally, it discusses a new theory of ensuring headlines are shareable by making the reader want to know more in a personal and insightful way.
3700 media message points
This document provides tips for media relations and interviews in 7 steps: 1) Know your media contacts; 2) Localize your messaging; 3) Be available and responsive; 4) Be honest and fair; 5) Respect deadlines; 6) Be persistent without being annoying; 7) Be wary of offering free services. It then discusses having 3 key message points prepared, answering questions by addressing the message points first before other questions, and using bridging statements to redirect to your messaging when needed.
Fall 2015 News Release
This document provides guidance on writing effective news releases. It discusses the purpose of news releases in enhancing SEO and generating third party endorsements. It then outlines the typical parts of a news release, including the letterhead, contacts, headline, dateline, lead paragraph, and boilerplate. The document stresses using an inverted pyramid structure, factual and active language in the headline, and including relevant quotes. It also suggests including supplemental digital content like photos, video, and social media suggestions to maximize coverage.
Fall 2015 3700 working with media
This document provides guidance on working with media through pitching stories, sending media advisories, and conducting interviews and press events. The key points are:
1. Successful media relations requires knowing your media outlets, localizing your pitches, and being available and responsive to reporters.
2. Pitch letters and media advisories are the primary ways to alert media to potential stories, and should be personalized and connect to the outlet's interests.
3. When working with reporters, be prepared, get your messaging across clearly, and think like a reporter in order to develop and maintain good relationships.
Fall 2015 3700 op ed
This document provides guidance on writing op-eds and letters to the editor for media placements. It notes that op-eds allow reaching opinion leaders as controlled media. Op-ed authors are seen as thought experts and op-eds promote exclusivity. The document reviews best practices for op-ed formatting, including having a clear main idea, hitting it early, using facts, and calling editors. It also discusses differences between op-eds and letters to the editor in terms of length and focus. Tips are provided on developing a strong structure and tone for op-eds.
Fall 2015 3700 Bank Robbery
This document provides an overview of strategic communication writing and passive voice. It discusses how to avoid passive voice and jargon in writing. It provides examples of rewriting a news story using active voice and fewer words. It also covers proofreading and comma rules to consider when reviewing documents. The document suggests looking for passive voice, spelling, grammar, punctuation and SVO structure when proofreading.
Fall 2015 4530 SEO
This document provides guidance on search engine optimization (SEO) best practices for writing content. It discusses the importance of incorporating relevant keywords into content to help websites rank higher in search engine results. There are three main types of keywords to focus on: branded, non-branded, and competitors' terms. Content should include keywords in headlines, leads, throughout the body, and in linking to help search engines understand what the page is about. Social media outreach should also feature these keywords. Pay per click ads should use keywords to target audiences and drive actions. Following these tips can help optimize content for search engines.
Fall 2015 4530 Social Goal
This document discusses how social media can be used effectively within a business context. It outlines the sales funnel process and explains that social media can help drive organic search, media relations, and increase awareness, consideration, and customer loyalty at each stage. It also discusses that the goal of any social media strategy should be to make money and increase key metrics like net profit and return on investment. Finally, it emphasizes the importance of understanding business factors like goals, timelines, inventory, and numbers in order to create social media campaigns that properly align with and support the business objectives.
Fall 2015 LinkedIn_Pro Writing
This document provides an overview of using LinkedIn for professional purposes and effective business writing. It outlines 9 steps for using LinkedIn, including enhancing your profile, connecting with others, and engaging on the site. Guidelines are also given for writing clearly and concisely in various business contexts like memos. Key recommendations include using active voice, varying sentence structure, and defining any complex terms. The document emphasizes the importance of brevity, clarity, and consistency in professional communication.
Spring 2015 3700 Print Digital
This document provides tips for writing effective print, digital, and web advertisements. Some key points include writing in a conversational tone, avoiding jargon, and painting a vivid picture for the reader. It also discusses different types of print and web ads such as one-liners, news/demo ads, stories, sermons, outlines, banner ads, logos, tiles/cubes, pop-ups, buttons, and intermercials. Specific examples and templates are provided for many of these ad types. The goal is to engage and inform readers while clearly communicating your message in the limited space available.
Spring 2015 3700 Grade Ads
This document contains repeated instructions to "Grade The Ad" or "Grade This Ad" 10 times, suggesting it relates to evaluating an advertisement or marketing campaign. It also contains two references to "Grade PPC", likely referring to grading pay-per-click advertising.
Spring 2015 3700 Radio and TV
This document provides guidance on formatting scripts for radio and television commercials. It discusses including the client name, copywriter, and length in letterhead. For radio scripts, it recommends writing on one side of the page in uppercase and lowercase, with one spot per page. Instructions for sound effects and music should be in all caps and underlined. Talent instructions and speakers' names should be capitalized. It also provides tips for spelling out numbers and avoiding commas in scripts to aid the announcer.
Spring 2015 3700 Headlines
The document provides an overview of effective headline writing with the following key points:
1. Headlines should tell the reader what the content will be about in a concise and engaging manner.
2. There are different types of headlines that can be used including slogans, news, emotional appeals, direct benefits, directives, offbeat approaches, curiosity piques, and self-promotion.
3. Headlines need to consider the short attention spans of readers and entice them to want to learn more about the content being advertised.
Spring 2015 3700 Strategy 2
This document provides guidance on writing an advertising strategy in 4 parts:
1. Situation analysis to provide context leading to the big idea
2. Objective statement that combines the advertising goal and target consumer/brand
3. Support statement on how to convey the message and link it to people, lifestyles, and desired lifestyles
4. Statement of tone to define the brand's persona and how it helps the target consumer
It includes an example strategy for Popeyes focusing on conveying its New Orleans heritage and providing an enjoyable family dining experience. Students are instructed to develop a strategy for the Columbus Marathon walking through these four parts.
Spring 2015 3700 Ad Strategy 1
This document provides an overview of key concepts for developing an advertising campaign, including:
- Understanding the business objectives, competitive landscape, and target audience through research.
- Identifying cultural and demographic factors that influence the target audience.
- Developing insights about audience needs and motivations based on Maslow's hierarchy of needs that a brand can address.
- Positioning the organization through key strengths like leadership, value, prestige, or appeal to certain demographics.
- Determining if the audience thinks rationally or feels emotionally about a product category to guide advertising strategy.
More from DanFarkasOUClasses (20)
Recently uploaded
How to Add Chatter in the odoo 17 ERP Module
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
The Diamonds of 2023-2024 in the IGRA collection
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Build a Module in Odoo 17 Using the Scaffold Method
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Introduction to AI for Nonprofits with Tapp Network
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit - NGV Pavilion Concept Design
Thesis Statement for students diagnonsed withADHD.ppt
Presentation required for the master in Education.
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)Academy of Science of South Africa
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.How to Fix the Import Error in the Odoo 17
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityAkanksha trivedi rama nursing college kanpur.
Natural birth techniques are various type such as/ water birth , alexender method, hypnosis, bradley method, lamaze method etcAzure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Recently uploaded (20)
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
Group Presentation 2 Economics.Ariana Buscigliopptx
Group Presentation 2 Economics.Ariana Buscigliopptx
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Fall 2014 3700 what is news
- 1. #ouj3700 What is news?
- 2. What is news in one word?
- 3. Four CHALLENGES OF MAKING NEWS • Gatekeepers • Shrinking news hole • Fragmented mass media • Information overload
- 4. WHAT CAN MAKE NEWS: eight themes • Timeliness. • Prominence. • Proximity. Local local local • Geography. Area of interest…. • Significance. • Unusualness. • Human interest. • Conflict • Newness. • New products or new uses for old products draw attention
- 5. THERE ARE TWO WAYS NEWS HAPPENS FIND IT CREATE IT:
- 6. HOW TO FIND NEWS INTERNAL NEWS SOURCES • Internal business documents • White papers •Annual reports •Deep dive the website • Employee newsletters/magazines • Ask questions. You’re the new kid, and old people like it when new kids ask questions.
- 7. HOW TO FIND NEWS six EXTERNAL NEWS SOURCES • Read, listen to, and watch the news. Link news events to your organization. • Polls and surveys. • Trade publications. Can you take a small idea and make it larger? • Blogs. See trade publications. • Social media, especially Twitter. • See what other people in the field are doing. Emulate and improve when possible
- 8. HOW DO YOU CREATE NEWS? • Pseudo-events: • PR people use this to generate news coverage. • You brainstorm to come up with these ideas: • If you follow news values, it’s not Milli Vanilli.
- 9. Nine pseudo-events for the toolbox • Special events • Ribbon cuttings, product releases, milestones • Contests • Polls and surveys • Top 10 lists
- 10. Nine pseudo-events for the toolbox • Product demonstrations • Stunts: World’s largest, Guinness Record-breaking • Rallies and protests • Personal appearances • Awards