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Fall 2015 LinkedIn_Pro Writing
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- 2. LINKEDIN 101: WHY SHOULDYOU CARE • 2 new users every second. • 500 out of 500 Fortune 500 companies use it. • 92% of recruiters look at a candidate’s profile. • When it doubt, follow the money.
- 3. LINKEDIN 101 IT’S SUSTAINABLE •IPO has doubled since going public. • LinkedIn accounts for 64% of visits from social media channels to corporate websites. • http://www.cmo.com/articles/2013/11/4/15 _Stats_LinkedIn.html
- 4. LINKEDIN 101 STEP ONE Whyare we here?
- 5. LINKEDIN STEP TWO: ENHANCETHE BASICS
- 6. LINKEDIN 101 STEPTHREE: LINK IN THE BOX
- 7. LINKEDIN 101: STEPFOUR DIFFERENTIATE YOURSELF
- 8. LINKEDIN 101 STEP FIVEEXPERIENCE MATTERS • We should never see this much white space… • What have you done? • How have you created value? • Quantify the numbers.
- 9. LINKEDIN 101 STEPSIX YOU HAVE 50 SKILLS. USE THEM
- 10. LINKEDIN 101 STEPSEVEN GET SOCIAL AND MEET PEOPLE
- 11. LINKEDIN 101: STEPEIGHT USE YOUR 50 GROUPS
- 12. LINKEDIN 101: STEPNINE DON’T BE A WALLFLOWER
- 13. WHO IS THISGUY AND WHY DOES HE MATTER?
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- 15. WE CAN’T LOSE30 POUNDS IN ONE WEEK
- 16. WHAT IS AGOOD PDSA CYCLE • One goal • Not easy but attainable • Looming deadline • Consistent weekly evaluation
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- 18. WRITING BASICS: BEFORE YOUEVER START TYPING • Research the client • Research the client’s competitors • Research your company • Research your company’s competitors • Research the target audience • Context Matters!!
- 19. WRITING BASICS BEFORE YOUEVER START TYPING Outline the purpose •What outcome to you want? •Inform •Entertain •Persuade
- 20. WRITING BASICS BEFORE YOUEVER START TYPING
- 21. THE MAIN THEMEOF GOOD WRITING • The key to good writing is brevity. • Be concise and thorough.
- 22. UNIVERSAL TRUTHS TO ACHIEVE THATTHEME Commitment Statement • How can you explain everything you are talking about in one sentence? • That sentence should have emotional impact. • Everything you write needs to revolve around that commitment statement.
- 23. UNIVERSAL TRUTHS TO ACHIEVE THATTHEME SVO Writing •Subject •Verb •Object
- 24. UNIVERSAL TRUTHS TO ACHIEVE THATTHEME • Avoid passive voice at all costs • Passive voice is confusing. • Passive voice is cumbersome. • Passive voice is not conversational. Passive voice writing will hurt your grade. Don’t use it.
- 25. PASSIVE 101 • TheSubject Does • The Object Receives
- 26. WHAT IS PASSIVE VOICE? •The man was bitten by the dog. • The dog bit the man • SVO writing shortens your sentences. • SVO writing is more clear. • SVO writing is better.
- 27. WHEN IN DOUBT… SAYBY ZOMBIES
- 28. THE OTHER BIGWRITING ISSUE: FORCING PRESENT TENSE •Is happening=bad •Will happen=good
- 29. UNIVERSAL TRUTHS TO ACHIEVE THATTHEME Every word should have a purpose. •Write your copy •Diet Coke break •Review your copy •Read it aloud
- 30. LAUNDRY LIST OF WRITINGTIPS • Do use active voice verbs create immediacy. Use them. • Don’t use jargon. It’s confusing. • Do vary sentence structure and length. • Don’t overly hype something. • Do think about tone.
- 31. WAYS TO CLARIFY WRITING Example •We all played show and tell in elementary school. Definition • If you use a complex term, assume people don’t know what it means Comparison • We know about apples to apples
- 32. WAYS TO CLARIFY WRITING Restatement •Tell them what you’re going to tell them. • Tell them. • Tell them what you told them. • 3 minimum amount of times you have to tell someone something before they have a chance to get it…. • 8-11 times before it sticks….
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- 34. WHY ARE WETALKING ABOUT BUSINESS WRITING? • Strategic Communication is about telling stories that preserve or improve brands. • The better a brand, the more likely it survives. • A surviving brand means you still have a job. Good business writing helps you eliminate clutter, workplace drama and other annoyances that prevent you from doing the work you want to do.
- 35. INTERNAL MEMO • Bossesgloss over stuff. • You need to keep them updated on client progress. • Memos make that happen. • They also cover you when something goes wrong.
- 36. BEFORE YOU WRITETHE MEMO REMEMBER FORMATTING • To • From • Date • Subject Line: By the way, this is the most important line you will write in a memo. • Every memo, including the one you hand in, should include this.
- 37. MEMO FORMAT THE BEGINNING Whyare you writing? • Mention this in the subject line • Mention this in the first or second sentence • Be nice Tell Them What You’re Going To Tell Them
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- 39. MEMO FORMAT THE MIDDLE Allthe slides I will just talked about…do it. • Bullet Points • Outline • Vary Copy • Visual Aids • Context AND Content Tell Them
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- 41. MEMO FORMAT THE END •What is the next step? • When will that step be delivered? • Be nice. • Tell Them What You Told Them
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