Doing More with Less: 5 Social Media Tips
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Bruce Floyd provides 5 tips for effective social media use with limited resources. The tips are: 1) Stop hiding your social media accounts and actively promote them; 2) Make your website more social by adding sharing buttons and social commenting; 3) Schedule regular times to engage on social media; 4) Encourage engagement with questions rather than statements; 5) Understand Facebook's EdgeRank algorithm which determines how many fans see posts and use tools to optimize performance.
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Doing More with Less: 5 Social Media Tips
- 1. DOING MORE WITH LESS 5 tips for better, more effective social media use
- 2. WHO IS THIS GUY? • I’m Bruce Floyd • Social Media Specialist for the University of Florida • Been tweeting since November 2007 • Go see “The Avengers”. Seriously.
- 3. WHY ONLY 5 TIPS?
- 4. YOU’RE USED TO LIMITED RESOURCES, RIGHT?
- 5. TIP ONE Quit playing ‘hide and seek’
- 6. This isn’t “Field of Dreams”.
- 7. TIP ONE Quit playing ‘hide and seek’ •Have a newsletter? •Include your social media accounts. •Include an active link! •Encourage recipients to follow + share with others. •Look for free official logos on their websites.
- 8. TIP TWO Make your website more social
- 9. TIP TWO Make your website more social • Good: Add social media callout icons • Better: Add social share buttons • Best: Use social commenting for news/blogs
- 10. TIP TWO Make your website more social • CalloutIcons: Official icons for the social media accounts you use. • Makes people accessing your site aware of your official presence on social media. • Ifthey’re at your site, they’re already showing interest in you. Take advantage!
- 11. TIP TWO Make your website more social • Add social share buttons to your site • It gives your visitors a quick/ easy opportunity to tell their friends about you! • Great for sites with blog posts! • Easy to do! Use AddThis.com or ShareThis.com
- 12. TIP TWO Make your website more social • Social commenting for news / blog pages • Like sharing, with a boost • Keeps the people on your site, but shares the discussion on Facebook • Example: LATimes.com • Code at developers.facebook.com
- 13. TIP THREE Make Time for Social Media
- 14. TIP THREE Make Time for Social Media • Social media platforms don’t have the same requirements as a text or phone call. • That said, we don’t want to forget to check our accounts and respond reasonably. • Schedule an appointment to check accounts twice a day
- 15. TIP THREE Make Time for Social Media • Work on social for 20-30 minutes at that time, then shut it down. • Bonus: Use SocialMention.com and search for discussions about your org once a day.
- 16. TIP FOUR Give your fans a nudge in the right direction
- 17. TIP FOUR Give your fans a nudge in the right direction • Which elicits a better response? • This is a photo. • What do you think about this photo?
- 18. TIP FOUR Give your fans a nudge in the right direction People are motivated by calls to action. If you want your fans to comment on Facebook, post a question! A good question to ask your fans: What content would you like to see?
- 19. TIP FOUR Give your fans a nudge in the right direction On Twitter, if you have something you want shared, add “Please RT”. Retweets mean increased reach! Just don’t overdo it, ok?
- 20. TIP FIVE Understand the mystery of Facebook EdgeRank
- 21. Question: What percentage of your Facebook fans actually see your posts on their news feed, on average?
- 22. Question: What percentage of your Facebook fans actually see your posts on their news feed, on average? Answer: On average, only 16%
- 23. TIP FIVE Understand the mystery of EdgeRank What is EdgeRank? •EdgeRank is an algorithm. (Boo, math!) •Facebook uses it to determine post relevancy.
- 24. TIP FIVE Understand the mystery of EdgeRank Source: EdgeRankChecker.com
- 25. TIP FIVE Understand the mystery of EdgeRank EdgeRankChecker.com •Determines best post types •Gives average time decay •Makes overall recommendations •Inexpensive
- 26. ANY QUESTIONS?
- 27. THANK YOU! • Email: Bruce@BruceFloyd.com • Twitter: @BruceFloyd
- 28. THANK YOU! • Email: Bruce@BruceFloyd.com • Twitter: @BruceFloyd
- 29. THANK YOU! • Email: Bruce@BruceFloyd.com • Twitter: @BruceFloyd
- 30. THANK YOU! • Email: Bruce@BruceFloyd.com • Twitter: @BruceFloyd
Editor's Notes
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- I manage the major social media accounts for UF. I also consult with other units to help them optimize their own presence online.\n
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- As a nonprofit, you’re all used to doing more with less, right? So, i thought about some of the suggestions I make to the colleges, departments and such when they ask me how they can increase their numbers. These were the first five that came to mind. I’m sure there are more, but we’ve only got an hour.\n
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- Remember the expression “If you build it, they will come”. That’s how a lot of people treat their social media. You have to count on people discovering you on those platforms, which may or may not happen. You’re already trying to get noticed in a space that’s already pretty crowded.\n
- Take advantage of lists of “fans” you already have - your newsletter readers! As an aside, if you aren’t mailing out your newsletter using a service that measures open rates, you’re missing out. Use MailChimp.com!\n
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- This is good. Make sure your site has visual links to the accounts you use, just like on your newsletter.\n
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- http://www.poynter.org/latest-news/media-lab/social-media/143192/news-sites-using-facebook-comments-see-higher-quality-discussion-more-referrals/\nPoynter.org reported that those news organizations that used Facebook commenting \n\n\n
- Many people are concerned about getting into social media because they think it’s a big time commitment. It certainly can be\n
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- Scheduling, working for a 30 period, and then leaving will make things seem less overwhelming.\n
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- So yes, only 160 fans of every 1000 will see your content.\n\nThis number was presented by Facebook during a conference in February 2012. There’s just too much content out there. The average Facebook user has 245 friends and many of those are posting content. And that’s not even including all the pages that a person could be a fan of.\n
- Why does Facebook needs an algorithm? Because, for instance, on average more than 300 million photos uploaded to Facebook per day in the three months ended March 31, 2012.\n\n
- EdgeRank is an algorithm that ranks objects in the Facebook News Feed. Pages with high EdgeRank Scores will be more likely to show up in the news feed, than Pages with low EdgeRank Scores.\nEdgeRank is made up of 3 variables: Affinity, Weight, and Time Decay. Affinity is dependent on a user’s relationship with an object in the news feed. Weight is determined by the type of object, such as a photo/video/link/etc. The last variable is Time Decay, as an object gets older, the lower the value.\n\nBasically, this means that you have to post a variety of content - including photos, videos and links, you have to post frequently (but not too frequently) and you must create content that people want to engagement with and share. The more they share + comment - and the more you comment back - the more exposure you’ll get and the better your EdgeRank.\n
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- I promised my girlfriend that I would include a kitten in my presentation.\n
- I promised my girlfriend that I would include a kitten in my presentation.\n
- I promised my girlfriend that I would include a kitten in my presentation.\n
- I promised my girlfriend that I would include kittens in my presentation.\n