25 Social Media Ideas You Can Use to Connect With Your Audience slideshareBoom! Social
One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use to connect with your audience.
Confirm, Observe, Adjust: How to audit your Twitter world an 1 hour or lessIan Lurie
You need to know what works (and what doesn't) for your audience. This is my 1-hour Twitter audit. I use it each week to find general trends, great Tweets and folks I need to follow.
We Have to Do Something with Social Media, But What?Gerrit Heijkoop
Contact me via http://www.GerritHeijkoop.com or @GHeijkoop
Title: We Have to Do Something with Social Media, #ButWhat
Speaker: Gerrit Heijkoop, Executive Partner & Speaker at How Can I Be Social (HCIBS)
Location: NH Collection Hotel Krasnapolsky, Amsterdam, Nederland
Date: 15 February 2016, 13:15 - 14:45
Opening keynote session of the HelmsBriscoe European Conference 2016.
25 Social Media Ideas You Can Use to Connect With Your Audience slideshareBoom! Social
One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use to connect with your audience.
Confirm, Observe, Adjust: How to audit your Twitter world an 1 hour or lessIan Lurie
You need to know what works (and what doesn't) for your audience. This is my 1-hour Twitter audit. I use it each week to find general trends, great Tweets and folks I need to follow.
We Have to Do Something with Social Media, But What?Gerrit Heijkoop
Contact me via http://www.GerritHeijkoop.com or @GHeijkoop
Title: We Have to Do Something with Social Media, #ButWhat
Speaker: Gerrit Heijkoop, Executive Partner & Speaker at How Can I Be Social (HCIBS)
Location: NH Collection Hotel Krasnapolsky, Amsterdam, Nederland
Date: 15 February 2016, 13:15 - 14:45
Opening keynote session of the HelmsBriscoe European Conference 2016.
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.Buffer
For past two years, our social media referral traffic has been in decline and our engagement numbers have dwindled.
It's a bit scary to admit:We as a Buffer marketing team---working on a product that helps people *succeed* on social media---have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.
Here's what we think it all means.
https://blog.bufferapp.com/lost-traffic
A brief overview with lots of helpful tips to make your LinkedIn profile a productive tool for selling, promoting your business and finding your next job.
Futurecasting for Kansas Association for the Gifted, Talented, & CreativeAngela Housand
Digital Citizenship through Self-Awareness
FutureCasting™ is a curriculum of “life skills” that enables individuals of all ages to take control of their digital identity and personal reputation, identify the value systems that influence choices, define personal and professional goals, and build influence in a global society.
The goals of FutureCasting™ are to:
1. Increase individuals’ self-awareness, engagement in learning, and achievement
2. Enable individuals to develop globally recognized digital identities
3. Prepare individuals to contribute positively to local, national, and global communities.
The FutureCasting™ framework provide the necessary knowledge, tools, and skills to create a digitally responsible and influential online identity while serving numerous educational goals. For example, Millennials (individuals aged 10-25), have never known a life without computers and access to the Internet. However, just because Millennials are “digital natives” does not mean they know how to use technology responsibly or effectively leverage the ubiquitous information available online. FutureCasting™ enables them to learn the skills of digital citizenship: Being responsible producers and critical consumers of information on the Internet. Skills like conducting research online, developing a professional network, and creating a website are combined with critical self-examination to help users attain truly integrated success.
FutureCasting™ has the potential to benefit anyone who wants to increase their online presence, align their digital footprint with personal and professional goals, or learn the skills of socially responsible action. Students, ages 12-25, can use FutureCasting™ to create a digital portfolio that reflects the intersection of personal interests with academic productivity. Meanwhile adults entering the workforce can use FutureCasting™ to develop an online presence that highlights their unique talents; making their successes more accessible to future employers and putting them ahead of their competition.
In an era when information and opportunities are driven by access to information on the Internet, a tool like FutureCasting™ is what empowers people to leverage that information to catapult themselves into a future of their own design.
5 Ways to Find Your Voice, Share Your Passion, and Build a Platform - NNSTOY17Vicki Davis
We all have a social media voice. Learn how to use yours for good. The National State Teachers of the Year will be learning and talking about how to have social media success.
Blogging is a critical skill for many peple, businesses and bands trying to build a presence on the web. But having the confidence to do it can be a major hurdle. Here are some tips to help you be a more confident blogger starting today!
How To Generate Your First 20,000 Followers On InstagramRoss Simmonds
Be sure to check out: RossSimmonds.com for more information on Instagram!
Want to grow your Instagram following quickly? In this guide, I describe some of the tactics being used by brands all over the world and personal accounts to build their following.
The deck I used while presenting at CoCoon in Hong Kong on 16 January, 2014 on the topic of how startups can get press for their companies.
I have since updated the presentation. I recommend you view the updated version which includes more helpful content on the slides.
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.Mark O'Toole
Over the past 20 years, I’ve been in hiring roles and have received thousands of resumes from new college graduates. I’ve interviewed many for real jobs and done my share of informational interviews. Sometimes I’ve hired people into entry-level positions. More often though, I haven’t.
Those who did not get the job were sometimes just not the right fit. Other times, they were trumped by a more impressive candidate or victim to some other random event mostly out of their control.
Too many had the background to make the cut or at least garner a second interview. But disastrous interviewing skills brought you down.
Here are my top reasons why I will never hire you.
The social media class for writers shared basic and some next level ideas because not everyone starts at the same place, and I wanted everyone who heard this presentation to be able to walk away with something. On of our published authors who practiced one of these tips reported an increase in book sales of almost 30%. No promises on how long that trend will hold, but it was incredible to know what can be accomplished. Enjoy the journey!
If you are writing for a blog, throw the rules out the door. Blogger, author and consultant Mark W. Schaefer teaches us eight ways to connect to your readers!
The 10 Best Copywriting Formulas for Social Media HeadlinesBuffer
A Top Ten list of the best copywriting formulas used by writers and marketers, and how they might fit with the social media headlines you write.
1. Before – After – Bridge
2. Problem – Agitate – Solve
3. Features – Advantages – Benefits (FAB)
4. The 4 C’s
5. The 4 U’s
6. Attention – Interest – Desire – Action (AIDA)
7. A FOREST
8. The 5 basic objections
9. Picture – Promise – Prove – Push (PPPP)
10. The 1 – 2 – 3 – 4 Formula for Persuasive Copy
The complete list is available on the Buffer blog here: https://blog.bufferapp.com/copywriting-formulas
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.Buffer
For past two years, our social media referral traffic has been in decline and our engagement numbers have dwindled.
It's a bit scary to admit:We as a Buffer marketing team---working on a product that helps people *succeed* on social media---have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.
Here's what we think it all means.
https://blog.bufferapp.com/lost-traffic
A brief overview with lots of helpful tips to make your LinkedIn profile a productive tool for selling, promoting your business and finding your next job.
Futurecasting for Kansas Association for the Gifted, Talented, & CreativeAngela Housand
Digital Citizenship through Self-Awareness
FutureCasting™ is a curriculum of “life skills” that enables individuals of all ages to take control of their digital identity and personal reputation, identify the value systems that influence choices, define personal and professional goals, and build influence in a global society.
The goals of FutureCasting™ are to:
1. Increase individuals’ self-awareness, engagement in learning, and achievement
2. Enable individuals to develop globally recognized digital identities
3. Prepare individuals to contribute positively to local, national, and global communities.
The FutureCasting™ framework provide the necessary knowledge, tools, and skills to create a digitally responsible and influential online identity while serving numerous educational goals. For example, Millennials (individuals aged 10-25), have never known a life without computers and access to the Internet. However, just because Millennials are “digital natives” does not mean they know how to use technology responsibly or effectively leverage the ubiquitous information available online. FutureCasting™ enables them to learn the skills of digital citizenship: Being responsible producers and critical consumers of information on the Internet. Skills like conducting research online, developing a professional network, and creating a website are combined with critical self-examination to help users attain truly integrated success.
FutureCasting™ has the potential to benefit anyone who wants to increase their online presence, align their digital footprint with personal and professional goals, or learn the skills of socially responsible action. Students, ages 12-25, can use FutureCasting™ to create a digital portfolio that reflects the intersection of personal interests with academic productivity. Meanwhile adults entering the workforce can use FutureCasting™ to develop an online presence that highlights their unique talents; making their successes more accessible to future employers and putting them ahead of their competition.
In an era when information and opportunities are driven by access to information on the Internet, a tool like FutureCasting™ is what empowers people to leverage that information to catapult themselves into a future of their own design.
5 Ways to Find Your Voice, Share Your Passion, and Build a Platform - NNSTOY17Vicki Davis
We all have a social media voice. Learn how to use yours for good. The National State Teachers of the Year will be learning and talking about how to have social media success.
Blogging is a critical skill for many peple, businesses and bands trying to build a presence on the web. But having the confidence to do it can be a major hurdle. Here are some tips to help you be a more confident blogger starting today!
How To Generate Your First 20,000 Followers On InstagramRoss Simmonds
Be sure to check out: RossSimmonds.com for more information on Instagram!
Want to grow your Instagram following quickly? In this guide, I describe some of the tactics being used by brands all over the world and personal accounts to build their following.
The deck I used while presenting at CoCoon in Hong Kong on 16 January, 2014 on the topic of how startups can get press for their companies.
I have since updated the presentation. I recommend you view the updated version which includes more helpful content on the slides.
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.Mark O'Toole
Over the past 20 years, I’ve been in hiring roles and have received thousands of resumes from new college graduates. I’ve interviewed many for real jobs and done my share of informational interviews. Sometimes I’ve hired people into entry-level positions. More often though, I haven’t.
Those who did not get the job were sometimes just not the right fit. Other times, they were trumped by a more impressive candidate or victim to some other random event mostly out of their control.
Too many had the background to make the cut or at least garner a second interview. But disastrous interviewing skills brought you down.
Here are my top reasons why I will never hire you.
The social media class for writers shared basic and some next level ideas because not everyone starts at the same place, and I wanted everyone who heard this presentation to be able to walk away with something. On of our published authors who practiced one of these tips reported an increase in book sales of almost 30%. No promises on how long that trend will hold, but it was incredible to know what can be accomplished. Enjoy the journey!
If you are writing for a blog, throw the rules out the door. Blogger, author and consultant Mark W. Schaefer teaches us eight ways to connect to your readers!
The 10 Best Copywriting Formulas for Social Media HeadlinesBuffer
A Top Ten list of the best copywriting formulas used by writers and marketers, and how they might fit with the social media headlines you write.
1. Before – After – Bridge
2. Problem – Agitate – Solve
3. Features – Advantages – Benefits (FAB)
4. The 4 C’s
5. The 4 U’s
6. Attention – Interest – Desire – Action (AIDA)
7. A FOREST
8. The 5 basic objections
9. Picture – Promise – Prove – Push (PPPP)
10. The 1 – 2 – 3 – 4 Formula for Persuasive Copy
The complete list is available on the Buffer blog here: https://blog.bufferapp.com/copywriting-formulas
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
Rand's opening to Mozcon 2015 in Seattle, WA with a discussion of the current state of the web marketing/SEO industry and some reflections on what our future might be.
Be inspired to simplify your presentation style; read these quotes by influential leaders to jumpstart your enthusiasm for simplicity. Lighten up and let the essence of your message shine. Don't weigh your audience down with unnecessary clutter and jargon. It is harder to be simple and clear, than complex and verbose, but the extra effort it takes to simplify is well worth it.
Vehicle Cyber Security: What Every Automotive Executive Needs to KnowBooz Allen Hamilton
Security is integral to developing a high-quality, high-performing vehicle. Automotive executives have begun to realize the critical ties between cyber and vehicle security, but there’s more work to do. Booz Allen experts provide four organizational changes organizations must make to get ahead of cyber challenges.
Booz Allen Hamilton, a leading strategy and technology consulting firm, has long recognized the significant impact Cloud Computing would have on organizations providing services and “products” to customers and other stakeholders.
The professionals at Booz Allen Hamilton, a leading strategy and technology consulting firm, understand Cloud Computing. This model has emerged as a new computing paradigm that arrays massive numbers of computers in centralized, distributed data centers to deliver web-based
applications, application platforms, and services via a utility model.
We are need to obtain information from several local or external sources, Each source may be built in different ways, so we will face many various conflicts in the meaning or structure and other conflicts. We'll see also examples show why need data integration .
User Experience Strategy for Lean Startups & UX Designers - London Tour April...Jaime Levy Consulting
User Experience Strategy for Lean Startups & UX Designers (London, England)
Lecture tour by Jaime Levy, a User Experience Strategist based in Los Angeles, CA USA
With the surge in online startups, entrepreneurs and their teams need a User Experience Strategy to differentiate their product from the competition. Through business cases and current work samples, students will learn to how to conduct a UX Gap Analysis (on the online marketplace), perform Guerilla User Researcher (for your MVP), and scope a product's feature set using a Feature Value Matrix. This class will expose how online success can be achieved by focusing on disruptive innovation coupled with a customer acquisition strategy. Google cloud-based spreadsheet templates will be made accessible so students can implement these techniques immediately in their daily practice.
The Government's Effective Migration to a Cloud Computing EnvironmentBooz Allen Hamilton
Booz Allen recognized early on the significant impact Cloud Computing would have on how the government procures, implements, and manages its IT investments. This article discusses Booz Allen's approach on transitioning to a Cloud Computing environment.
Booz Allen Mission Engineering® enables clients to reduce costs by eliminating redundant and irrelevant systems, while enhancing mission capabilities through enterprise system integration.
Booz Allen brings its pioneering work in advanced analytics—and the industry-leading expertise of its more than 500-member data science team—to transform our clients’ data into actions that keep them competitive in today’s data-driven economy.
Booz Allen’s industry-leading tradecraft helps clients solve problems previously considered beyond reach. We employ groundbreaking approaches in virtually every area of data science, including analytic techniques, modeling and simulation, optimization, data visualization, and infrastructure development.
To further push that envelope, Booz Allen has made major investments in transformative technologies to help clients. For the first time ever, our Cloud Analytics Reference Architecture gives clients the ability to bring together and harness all of their available data, of all types. Our pioneering breakthroughs in computer vision, machine learning, natural language processing and other capabilities are now enabling clients to drive mission and business success in new ways.
Booz Allen Hamilton has a clear understanding of and models for effective Cloud Computing-based life-cycle cost and economic modeling. This article focuses on Booz Allen's approach to using Cloud Computing as a "game changer" in IT-related financial planning.
Balancing the tension between Lean and AgileJames Coplien
Many people equate Lean and agile or claim that one is a subset of the other. In fact, they have almost opposite emphases: thinking versus doing; teams versus individuals; planning versus reacting; and many more. This talk will help you clarify the distinction in a way that will help you focus soberly on how to improve your environment, team, product and process, by going beyond the buzzwords to the fundamental building blocks.
Pre-Con Education: Effective Change/Configuration Management With CA Service...CA Technologies
Learn important IT service management (ITSM) tips and best practices for how to implement CA Service Management's CMDB for maximum change benefit. The session will include such topics as service modeling, discovery, change audit control, federation, reconciliation and synchronization, and will be taught by CA experts in CMDB.
For more information, please visit http://cainc.to/Nv2VOe
" I know where I'm going and I know the truth, and I don't have to be what you want me to be. I'm free to be what I want." ~Muhammad Ali, the former world heavyweight boxing champion and one of sport's most influential individuals dies leaving a legacy.
Ten Things You Should not Forget in Mainframe Security CA Technologies
Given the current state of security and breaches in the news every day, you won’t want to miss this session. We will cover the top 10 areas that you should be reviewing as a security practitioner that most organizations overlook. With the knowledge taken from this session, you will be able to better educate your staff and auditors about how to take security to the next level for your business and protect z/OS®.
For more information, please visit http://cainc.to/Nv2VOe
Job Search Survival Kit -- Motivational Quotes To Keep You Focused When Job S...Anthony Hines
Who Am I….I am a hardworking guy who, like many others, found himself out of work during the economic downturn in 2010. After a long battle of wrong turns, job search strategies that led to no where, and dead end leads, I decided to take a more strategic approach to my job search. Like anything else in life, I needed to treat my search like a full-time job and create a plan that would allow me to stand out above the competition. This came in especially handy as I was in transition again in 2017. Basically, I just used the tips that I have shared with others and was out of work a total of ZERO days. Yes, I got a job offer the day after my last day at my previous job. Let me show you how I did it so you too can have a quicker landing than you would have had without my tips.
Why Am I Sharing What Helped Me…because I quickly realized that to handle an event like that is to focus on what you can control and share the experience to help others. I believe that an experience not shared is a lost opportunity in life, and that smart people learn from their mistakes and smarter people learn from other people’s experiences. Plus, I told myself that once I figured this out I would share it with others so that they too could navigate the world of unemployment. In these chapters, I show you how I did it so that you will have the confidence to make it through the process. I hope that this presentation helps you to get your next great job.
#career #jobsearch #unemployment #depression #confidence #interviewing #networking #resume #recruiting #hiringmanager #work #transition
Job Search Survival Kit -- More Motivational Quotes To Help You To Stay Focu...Anthony Hines
This presentation notes more motivational quotes to help a person to stay focused during the job search process. Hopefully these quotes will help someone to deal with the ups and downs of the process.
Who Am I….I am a hardworking guy who, like many others, found himself out of work during the economic downturn in 2010. After a long battle of wrong turns, job search strategies that led to no where, and dead end leads, I decided to take a more strategic approach to my job search. Like anything else in life, I needed to treat my search like a full-time job and create a plan that would allow me to stand out above the competition. This came in especially handy as I was in transition again in 2017. Basically, I just used the tips that I have shared with others and was out of work a total of ZERO days. Yes, I got a job offer the day after my last day at my previous job. Let me show you how I did it so you too can have a quicker landing than you would have had without my tips.
Why Am I Sharing What Helped Me…because I quickly realized that to handle an event like that is to focus on what you can control and share the experience to help others. I believe that an experience not shared is a lost opportunity in life, and that smart people learn from their mistakes and smarter people learn from other people’s experiences. Plus, I told myself that once I figured this out I would share it with others so that they too could navigate the world of unemployment. In these chapters, I show you how I did it so that you will have the confidence to make it through the process. I hope that this presentation helps you to get your next great job.
#career #job_search #job_opportunity_tips #unemployment #depression #Job_search_survival #confidence #interviewing #networking #resume #recruiting #hiring_manager #work #transition
Reader Behavior Survey -- The Results Are In!Daeus Lamb
The Reader Behavior Survey was done to give authors insight into how readers think, what they like, what makes them act, and how to interact with them. Understand readers psychologically and boost your career.
The compilation of minds on one issue is what this presentation is about. I decided to quit writing for LinkedIn and the comments enriched my mind and widened my horizon of thinking. I felt like sharing the inoculation of ideas that lead to reverting my decision
When you start doing really well you begin to see a lot of people close to you acting very irrational. A lot of this is due to the fact that your success is threatening to them. Allow them to be irrational but do not allow it to affect you. Do not stress about it.
Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")
How to Kick Butt with Your Email OutreachRand Fishkin
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
One of the biggest reasons startups fail is the inability to scalably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls.
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).
Rand's presentation from the Marketing Loves Sales conference in Portland, Oregon, covering the landscape of search, and tactical tips for B2B practitioners of SEO.
How to Survive Google's Trojan Horsing of the WebRand Fishkin
Rand's presentation from Mozcon 2017 on how Google enters and often crowds out competitors in vertical search spaces (and how marketers can fight back against this threat).
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
Rand's presentation to Foundry Group's portfolio of startup execs in August 2017, covering 5 important areas of knowledge around SEO at the executive level.
Thanks to a partnership with Jumpshot, Moz is presenting data about Google's search growth, click distribution, and more via a panel of millions of US web users.
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
55. “OkCupid doesn’t really know what it’s
doing. Neither does any other website.
It’s not like people have been building
these things for very long, or you can go
look up a blueprint or something. Most
ideas are bad. Even good ideas could be
better.”
-Christian Rudder, Founder of
68. Even if your
blog is about
other people,
you can connect
with your
audience.
"What happened to your arm?"
"I was walking down the stairs and looking at the
stars."
(Amman, Jordan)
105. You are amazing.
There are people out
there, waiting to love
you.
106. “Those who truly love us will
never knowingly ask us to be
other than we are.”
107. How to Make Your Audience
Fall in Love with Your Blog
Download: bit.ly/fallinloveblog
Geraldine DeRuiter | http://everywhereist.com | @everywhereist