SlideShare a Scribd company logo
There are 3 Ground Rules
     Disagree
     Interrupt
     Share
What’s all the buzz about?




 3   Oct 27, 2011
4   Feb 3, 2011
But how does it compare
to other methods?
Questions to Ask By Channel:
• What is the quality of our candidates?
• What is the total cost to hire?
• What is the average time to hire?
Next: A Sneak Preview!
1 in 11 visitors applied. But…
• 1 in 7 social media visitors applied
• 100% of social media visitors included
  social media profiles in their applications
• 3 of 3 recent hires via social networks
• Hired applicants applied < 7 days
Are you sold? :)
Why does this work?
People’s social graph is them telling the
world who & what influences their decisions.
Techniques we Followed
   Re-Tweeting
   Facebook Sharing
   Blogging
   LinkedIn
   Knowledge Networks
   Foursquare
Twitter
1.         8am or 4pm for max re-tweeting1
2.         Coordinate re-tweeting
3.         Use the phrase “Please ReTweet” 2
4.         Include the link to your ad
5.         Use hashtags

1 Use    http://crowdbooster.com/ to find this out for your own twitter account
2   http://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html
Facebook
• Share on company walls & groups
• Recruiting videos (4x more shareable)
• Company photos
Foursquare
• Tips at other locations
• Tips and photos about work environment
• Find out where candidates frequent
Knowledge Networks
• Build employee’s profiles & reputation
• Find people involved in subject matter
• E.g. Quora.com, LinkedIn Answers,
  news.ycombinator.com
Closing thoughts…
It has never been easier to find
and recruit the best people.
It has never been easier to find
and recruit the best people.
Questions/Comments?
Feel free to ask now or later
  joseph@tribehr.com

 LinkedIn: http://www.linkedin.com/in/josephfung
 Twitter: http://www.twitter.com/josephfung

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The Hidden Numbers Behind Social Media Recruiting

  • 1.
  • 2. There are 3 Ground Rules  Disagree  Interrupt  Share
  • 3. What’s all the buzz about? 3 Oct 27, 2011
  • 4. 4 Feb 3, 2011
  • 5. But how does it compare to other methods?
  • 6. Questions to Ask By Channel: • What is the quality of our candidates? • What is the total cost to hire? • What is the average time to hire?
  • 7. Next: A Sneak Preview!
  • 8.
  • 9.
  • 10.
  • 11. 1 in 11 visitors applied. But… • 1 in 7 social media visitors applied • 100% of social media visitors included social media profiles in their applications • 3 of 3 recent hires via social networks • Hired applicants applied < 7 days
  • 13. Why does this work? People’s social graph is them telling the world who & what influences their decisions.
  • 14. Techniques we Followed Re-Tweeting Facebook Sharing Blogging LinkedIn Knowledge Networks Foursquare
  • 15. Twitter 1. 8am or 4pm for max re-tweeting1 2. Coordinate re-tweeting 3. Use the phrase “Please ReTweet” 2 4. Include the link to your ad 5. Use hashtags 1 Use http://crowdbooster.com/ to find this out for your own twitter account 2 http://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html
  • 16. Facebook • Share on company walls & groups • Recruiting videos (4x more shareable) • Company photos
  • 17. Foursquare • Tips at other locations • Tips and photos about work environment • Find out where candidates frequent
  • 18. Knowledge Networks • Build employee’s profiles & reputation • Find people involved in subject matter • E.g. Quora.com, LinkedIn Answers, news.ycombinator.com
  • 20. It has never been easier to find and recruit the best people.
  • 21. It has never been easier to find and recruit the best people.
  • 22. Questions/Comments? Feel free to ask now or later joseph@tribehr.com LinkedIn: http://www.linkedin.com/in/josephfung Twitter: http://www.twitter.com/josephfung

Editor's Notes

  1. http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011
  2. The next few slides will walk you through an infographic that we’ll be releasing next week on our blog.