Social Media Content Strategy
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Facebook has become a complex social network to leverage to get the right people to Like and Engage with your Page, and in the end to funnel them into purchasing your products and services. In this 90 minute seminar, we will cover a variety of topics: -Optimizing your Page for search and Info -Creating/Curating good content -Social Plug-In's and Apps -Contests and Sweepstakes -Using Boosted Posts and Promoted Page -Reading basic Insights -Understanding Facebook's content algorithm
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Social Media Content Strategy
- 3. CONTENT IS KING A Good Strategy Includes Good Content! Engaging Open Ended Conversation Interesting Educational Fun Off the wall Contradictory ASK QUESTIONS!
- 4. Helpful? Content that offers tips or valuable information Shareable? Ask yourself if would YOU share this piece of content! Represents Your Culture? Capitalize on Current Events? Wide Variety...
- 6. Look Around You! How is that Made? Employee Spotlights Images, Videos A Day in the Office New Products and Services Anniversaries New Technology Unlimited Content...
- 7. “What TO Wear” Good Content Should “Dress Up” in a Variety of Clothing!
- 9. A Note About The algorithm Facebook uses is not actually called EdgeRank anymore, as it has undergone many changes and contains over 100,000 parameters! it still applies. Keep in mind that Facebook likes to change continually, and k
- 10. Photo: 6-8 Status: 4-6 Link: 1-4* Video: 8-10 Type of Content *Look for Change as Facebook
- 11. Life of Content “Engagement” Like Comment Share 7-104-71-4 You are always striving to produce content people will Comment on or Share
- 12. Life of Content How often and When to Post?
- 13. Organic and FREE Ways to Promote Your Facebook Page
- 15. ds and Family is a great way to introduce your page to a
- 16. Have Facebook Send an Email Invite on your behalf!
- 17. Share your Page on your own Timeline (Personal Profile)
- 18. Paid Advertising on Facebook -Highly Targeted -Inexpensive -Funneling Options -Easily Customizable -Excellent Analytics and Metrics ALL Businesses Need a Budget for Facebook Ads
- 20. Boosted Posts: Circumvent EdgeRank!
- 21. Re-connect with Fans: -Use for Fan-Only Content -“Warm Market” Expand Your Reach! -Fans and Friends -Use Advocacy
- 22. Boosted Post on Facebook Hyper Local Targeting $5 Boosted Post Results: Reach: 1,497 people!
- 23. Use Offers for Specials and Discounts!
- 24. Promote Page
- 25. Use “Advanced Options” for more Targeting!
- 27. Promote Website!
- 28. More Objectives…
- 30. Use Analytics to Redefine Strategy Analytics Tell the “Story” Of What You Post and the Correlations Of Day, Time, Type Of Post, Virality and Most Important... How Your Audience Responds to Your Content! YOU ALSO START UNDERSTANDING SOCIAL ROI
- 31. It Can Also Tell You Where Traffic Came From -Track Efforts of Moving People to Targeted Locations -Nail Down What Networks are Working -Increase/Decrease/Stop Time on Efforts
- 32. General Overview: Read Weekly!
- 33. Are you Reaching your Target Audience?
- 34. What Posts are Working?
- 35. Apps for your Page!
- 36. Sweepstakes, Contests and more…
- 37. Sweepstakes, Contests and more…
- 38. Sweepstakes, Contests and more… -VIRAL! -Increase Engagement -Collect Emails and other Info -Inexpensive to Implement and Manage
- 40. It is *WHAT* You DO With The Time That Determines Success or Failure! Social Media Marketing Takes Time.
- 41. It’s A Marathon... ...Not A Sprint
- 42. People do business with people they know Create and build personal relationships Long term continual engagement What Creates ROI on Facebook?
- 43. Brand loyalty Brand advocacy and “cheerleaders” Trust What Creates ROI on Facebook?
- 44. General Points Do.... Take time and do it right Show interest in and listen to others Be real, be yourself Have fun!
- 45. General Points Don’t... Use platforms to shout your message Use auto post programs POORLY Talk about yourself continually
- 46. Thank you! Learn More, Ask Questions, Engage! facebook.com/talkingfinger PRESENTATION AVAILABLE: Slideshare.net/talkingfinger