Social media basics

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Overview of the basic platforms, best practices and an urge to create strategy and measure analytics. This is a slide show from one of our seminars given to people who are beginners in social media. Of course, we present this in person, so you will be missing all of our personal input and notes, as well as the Q&A session we have. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger

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  • Social media basics

    1. 1. Our Focus Is Social Media!Our Focus Is Social Media! Social Media Marketing Agency facebook.com/TalkingFinger
    2. 2. Social Media Marketing The Basics: Platforms
    3. 3. Large active user base Average user has 140 friendsThey spend 50 minutes per day on Facebook Broad demographics for B2B and B2C
    4. 4. Facebook is the “Hub” YouTube Tab Twitter Tab SlideShare TabConstant Contact Tab Blogger Tab Dozens More!
    5. 5. Facebook Ads: Targeted!Cost effective direct marketing
    6. 6. Text messaging on steroids!Personalized Hashtag creation to be used in all tweets Integrate with other platforms Here and now!
    7. 7. Use text and photos to tell the story of your business Huge SEO (owned by Google!) Encourage employees to blog (show the pride!) Huge integration with social platforms!
    8. 8. Members of the business to optimize their profiles as key figures and leaders Organization Page to encourage followers Thought leader/leader in the industryDemographic that may not be on Facebook, Twitter etc Use plug in’s to Twitter
    9. 9. Owned by Google Huge SEO! Most smart phones are better quality than video cameras from just a couple of years agoSimple to share across any platform
    10. 10. Text
    11. 11. Text Major platform integration with other Googleproducts shown and more, such as Calendars and Accounting tools!
    12. 12. Excellent icon based links to other platforms/sites
    13. 13. Social Media Marketing The Basics: Usage
    14. 14. General PointsPros Create and build personal relationshipsPeople do business with people they know Long term continual engagement
    15. 15. Brand loyaltyBrand advocacy and “cheerleaders” Trust
    16. 16. General PointsDo....Show interest in and listen to others Be real, be yourself Take time and do it right Have fun!
    17. 17. General PointsDon’t... Use platforms to shout your message Talk about yourself continuallyUse auto post programs
    18. 18. Add social icons to ALL newspaper and magazine ads In fact, it should be on EVERY printed material you create!
    19. 19. Your website needs some love too!
    20. 20. Add all icons to your business cards as well as their URL’sthe same as your phone, email and website
    21. 21. Add links to your email signature
    22. 22. Social Media MarketingThe Basics: Analytics and ROI
    23. 23. You MUST create a strategy with goals
    24. 24. ...so you can see if you are doing THIS... ...or doing THIS with your investment
    25. 25. A basic formula for social media ROI Dollar investment in “hardware”Human investment in “time”
    26. 26. A basic formula for social media ROITotal sales in dollars resulting directly from efforts.
    27. 27. Working The Strategy:Start into monthly first quarter
    28. 28. Working The Strategy: Daily
    29. 29. ANALYTICS!!! Done monthly acrossall platforms to define initiatives. This is the cornerstone of success!
    30. 30. Thank you!Facebook.com/TalkingFinger

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