If you're not telling your story, I assure you your competitor is telling theirs and by default, it's already more compelling. In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your brand above your competitors and drive real, ready-to-buy traffic to your real estate business.

2. Facebook Strategies to
Increase Your Online Presence
Presented By:
Welcome
Harrison Blum
Social Media Expert
Certified Social Media Trainer
Z Interactive
Dylan Yarter
Mobile Marketing Expert
Mobile Marketing Consultant
The Mobi Monk
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3. Topics Covered Today
•Facebook Page Optimization and Fast Growth Techniques
•Timeless Ways to Build and Grow Your Brand on Facebook
•How to Mitigate Facebook’s Powerful Newsfeed Algorithm
•Converting Facebook Fans into Qualified Leads
•Running Facebook Ads Like the Pros
•Mobile Optimization and Understanding Your Website Traffic
•Steps to Automate Your Social Media Marketing
•Resources for Continued Success
Today’s Agenda
3

4. Download Today’s Presentation
http://social.zinteractiveagency.com/OldRepublicTitle
Download the Presentation
4

5. 97% of Americans say they are
more likely to try a product or
service if a social network friend
recommends it.
Fast Facts
eMarketer 5

6. Every 1 in 13 people on Earth
have Facebook.
!
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Fast Facts
6

7. There are 500,000 Facebook
“likes” every minute.
Fast Facts
7

8. People share 1.3 million pieces of
content on Facebook every
minute of every day.
Fast Facts
8

9. People share 1.3 million pieces of
content on Facebook every
minute of every day.
Fast Facts
8

10. No longer a luxury,
social media is a necessity.
Fast Facts
•Marketing: Promoting a product or a service to increase sales.
!
•Social Media: Online platforms where people connect and
communicate
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11. Facebook’s
marketing power
is in its ability to
reach a very
focused audience.
Fast Facts
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12. Profile Vs. Page
Profile Vs. Page
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13. What is a Facebook Page?
Profile Vs. Page
A Facebook page is a public profile specifically created for
businesses, brands, celebrities, causes, and other
organizations. Unlike personal profiles, pages do not gain
"friends," but "fans" - which are people who choose to "like"
a page.
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14. The advantages to having a Page
Profile Vs. Page
•Not limited to the number of people you connect with.
•Not separated by the friend request.
•Access to robust insights allowing you to track marketing efforts
and better understand your customer.
•Access to Facebook’s Ad platform and other commercial tools.
•Not in violation of Facebook’s Terms of Service.
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15. Where to Start
•Establish your goals and objectives.
•Define your audience. Who are you REALLY trying to reach and
connect with?
•Define your brand personality and tone of voice .
•Decide your brand differentiator.
•Understand your consumer’s journey, pain points and write & share
content that helps to improve that journey.
•Create a content schedule and stick to it.
Setting Expectations
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16. Social Media Content Schedule
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17. Social Media Content Schedule
86% of posts are published M-F.
Engagement is 32% higher on
the weekend.
eMarketer 16

18. Social Media Content Schedule
eMarketer 17

19. Social Media Content Schedule
eMarketer 18

20. Social Media Content Schedule
Automate Your Efforts
Work Smarter. Save Time, Money, and Resources.

21. Social Media Content Schedule
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22. Social Media Content Schedule
Download Pages App
21

23. Facebook Page Optimization Tips
Facebook Page Optimization Tips
How To Stand Out In A Crowded Marketplace

24. Complete Your Profile
Facebook Page Optimization Tips

25. Facebook Page Optimization Tips
•Write the short and long description of your page
•Include hours “Always Open”
•Make sure you include phone, business email and website
•Add relevant keywords in the description
•Add awards and other Milestones
24

26. Choose A Great Name
Facebook Page Optimization Tips

27. Facebook Page Optimization Tips
Consider Location
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28. Facebook Page Optimization Tips
Consider Your Personal Brand and Continuity
27

29. Upload a Great Profile and
Timeline Photo
Facebook Page Optimization Tips

30. Facebook Page Optimization Tips
180x180px
815x315px
29

31. Consider Facebook Apps
Facebook Page Optimization Tips

32. Facebook Page Optimization Tips
31

33. Facebook Page Optimization Tips
32

34. Facebook Page Optimization Tips
33

35. What should I post?
Facebook Content Marketing Tactics
Tactics That Are Working Right Now

36. 1. Post Native Video
Facebook Content Marketing Tactics

37. Facebook Content Marketing Tactics
36

38. Facebook Content Marketing Tactics
Screen Shot from Facebook Insights

39. 2. Share Visual Content
Facebook Content Marketing Tactics

40. Facebook Content Marketing Tactics
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41. Facebook Content Marketing Tactics
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42. 3. Boost Your Posts
Facebook Content Marketing Tactics

43. Facebook Content Marketing Tactics
Google Analytics May 1 - June 1, 2014
Specific targeting and a $100
budget yielded a 5,000% lift
in Facebook Engagement
and a 156% Increase in
Website Traffic during a two
week long campaign.
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44. Facebook Content Marketing Tactics
Google Analytics
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45. Facebook Content Marketing Tactics
Google Analytics
44

46. 4. Get Creative with Trending Topics
Facebook Content Marketing Tactics

47. Facebook Content Marketing Tactics
46

48. Facebook Content Marketing Tactics
47

49. 5. Humor
Facebook Content Marketing Tactics

50. Facebook Content Marketing Tactics
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51. 6. TEST TEST TEST
Facebook Content Marketing Tactics

52. Facebook Content Marketing Tactics

53. Facebook Content Marketing Tactics

54. Did you know…
Growth Techniques

55. The average reach for
brand pages is 6%.
Locowise - February 2015
Growth Techniques
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56. Growth Techniques
55

57. Growth Techniques
56

59. 62% of real estate professionals
ARE NOT paying for advertising
on Facebook.
Real Estate Industry Social Media Report 2015 - steps.com.au
Growth Techniques
58

60. Very few professionals are doing it
and even less are doing it well.
Growth Techniques
59

61. 5 timeless steps to generating
leads (and profit!) from
Facebook Advertising.
Generating Leads Using Facebook Ads
60

62. Step 1: Create an offer so
good that people would
(theoretically) pay for it.
Generating Leads Using Facebook Ads
61

63. Generating Leads Using Facebook Ads
62

64. Generating Leads Using Facebook Ads
63

65. Generating Leads Using Facebook Ads
64

66. Generating Leads Using Facebook Ads
65

67. Step 2: Create a landing page
Generating Leads Using Facebook Ads

68. Generating Leads Using Facebook Ads

69. Generating Leads Using Facebook Ads

70. Generating Leads Using Facebook Ads
69

71. Step 3: Create your audiences
Generating Leads Using Facebook Ads

72. The top 3 performers are:
1.) Website Visitors
2.) Email & Phone Database
3.) Local Suburb (Interest Targeting)
Generating Leads Using Facebook Ads
71

73. Generating Leads Using Facebook Ads

74. Generating Leads Using Facebook Ads

75. Generating Leads Using Facebook Ads
74

76. Generating Leads Using Facebook Ads
75

77. Generating Leads Using Facebook Ads
76

78. Step 4: Build your Ads
Generating Leads Using Facebook Ads

79. Generating Leads Using Facebook Ads
78

80. Step 1: Choose your objective
Generating Leads Using Facebook Ads
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81. Step 2: Who do you want your ads to reach?
Generating Leads Using Facebook Ads
80

82. If you try to target everyone,
you will reach no one.
Generating Leads Using Facebook Ads
81

83. Step 2: Who do you want your ads to reach?
Generating Leads Using Facebook Ads
82

84. Facebook will make suggestions
Generating Leads Using Facebook Ads
83

85. Example Interests & Behaviors
Generating Leads Using Facebook Ads
84

86. Example Interests & Behaviors
Generating Leads Using Facebook Ads
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87. How much do you want to spend?
Generating Leads Using Facebook Ads
86

88. What text and links do you want to use?
Generating Leads Using Facebook Ads
87

89. So what’s possible?
Generating Leads Using Facebook Ads
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90. Generating Leads Using Facebook Ads
89

91. Step 5: Review, Refine,
Refresh, Repeat
Generating Leads Using Facebook Ads

92. 1.) Topics
2.) Headline
3.) Copy
4.) Call-to-action
5.) Ad spend
6.) Targeting
Generating Leads Using Facebook Ads
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93. Convert Mobile Traffic
Leveraging Free Resources

94. Smartphone Use Is Growing
•There are over 250 MILLION mobile users in the US alone
•There are over 310 MILLION mobile devices in the US
•As of 2013 more people use their mobile device than their
PC to go online
•Mobile searches have grown by more than 400% since
2010
•80% of customers abandon a mobile website if they have
a bad user experience
Mobile Optimization

95. Mobile Differences
Corporate Site
Menu: relocate to top right
corner, maintain the
vanishing menu button
Call to action: add
convenient, highly visible
click-to buttons
Content: situate the page
content in a flow that is
more relevant for mobile
users, locate video on top
Example Customize Mobile Site
Mobile Optimization

96. Mobile Design Example
Mobile Optimization

97. Mobile Design Social Integration
Mobile Optimization

98. Feeling Overwhelmed?
Leveraging Free Resources

99. There is help.
Leveraging Free Resources
98

100. Harrison Blum
Social Media Expert
Certified Social Media Trainer
!
Z Interactive
http://zinteractiveco.com
hblum@zinteractiveco.com
(970)389-3515
Dylan Yarter
Mobile Marketing Expert
Mobile Marketing Consultant
The Mobi Monk
!
The Mobi Monk
http://themobimonk.com
dylan@themobimonk.com
(214)450-6260
Thank You
http://social.zinteractiveagency.com/OldRepublicTitle
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