Algorithm:How Facebook determines whether or not your content is valuable enough to appear in your fan’s homefeed. Afﬁnity: Your relationship with fan, how interactive they are with your contentWeight: An “Object”’s value: Images and videos hold the most weight. Then links, last are status updates. The interactions also have weight: A comment has more weight than a “like” Time Decay: The point at which comments and likes cease
Text messaging on steroids! Integrate with other platformsLargest growing segment for 16-24 year olds
Send a PM to new followers, with link to other assetsOther social assets work best Brand yourself!!
Advanced StudiesPersonalized Hashtag creation to be used in all tweets Sound Tigers us #BST
Advanced StudiesUse an image! Images areeasily shared now
Owned by Google Huge SEO! Most smart phones are better quality than video cameras from just a couple of years agoSimple to share across any platform
New Layout allows for more branding and promotion of other assets
Branded background Website/social site Feature video icon-based links
Advanced Studies TAG, You’re it! In Title Include link to YOUR asset if possible! “Tags” are the internal AND Google markers
Members of the business to optimize their proﬁles as key ﬁgures and leaders Organization Page to encourage followers Thought leader/leader in the industryDemographic that may not be on Facebook, Twitter etc Use plug in’s to Twitter
Use text and photos to tell the story of your business Huge SEO (owned by Google!) Encourage employees to blog (show the pride!) Huge integration with social platforms!