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OurFocusIsSocialMedia!
OurFocusIsSocialMedia!
/TalkingFinger @TalkingFinger
Social Media for
Local and Small Business
SYNERGY
No Longer Can You Survive On One Advertising or
Marketing Initiative or Platform.
With Leaps in Technology, Expect...
NO Ad/Marketing Should Be
Living In A Silo
SocialTraditional
“Traditional” “Social”
Ad/Marketing Mediums
About 14% trust About 78% trust
Rapid exposure Slow exposure
Little Engagement...
Let “Traditional” offset social media’s
scale issue and allow social media to
engage prospects and clients in
a RELATIONSH...
Add social icons to
ALL newspaper,
magazine and printed
ads, brochures...
In fact, it should be on ALL
printed material ev...
Add all icons to your business cards
as well as their URL’s
the same as your phone, email and website
Give people multiple...
Your website needs some love too!
An Up to Date, Clean, SEO Friendly, Branded
Website will ALWAYS be Paramount!
Be sure to...
It should also be in your email signatures
Choosing the RIGHT Social Networks!
Follow These Four Steps!
1. Define Your Target Audience
Gender
Location
Education
Career/Job
Hobbies
Age
Never Before Could We Gather So
Much Infor...
2. What Are Your Goals?
Brand Awareness
Building Advocacy
Building Strategic Partnerships
Thought Leader/Authority
PS: INC...
3. How Much Time Per Week
Can You Invest Internally?
Be Realistic!
Be Specific!
Can You Reduce Other
Ad/Marketing Initiati...
4. What Other Marketing Initiatives
Are In Place?
List ALL Online Assets
-Website
-Adwords
-Shopping Carts
-Enews
List ALL...
Audience
Social Goals
Amount of Time Available
Other Marketing Initiatives
Besides Helping to Create a
Strategy,This Helps...
Broad Demographics
B2C with B2B component
Typically Central Platform due to API
75% Women
PERFECT for products
Show Your P...
It is *WHAT* You DO With
The Time That Determines
Success or Failure!
Social Media Marketing Takes Time.
It’s A Marathon...
...Not A Sprint
Creating a Social Media
Marketing Strategy
The Calendar
Immediate Actions: Assess Each Quarter
Monthly Actions
Long Term
Initiatives
ORGANIZATION=SUCCESS!
Daily and
Weekly
Actions
On Which
Network
Record Basic Analytics
Best Practices For Your Content Strategy
For Longevity and Best Chance of Full Exposure,
Make Posts About The Same “Topic”...
Best Practices For Your Content Strategy
Also, Be Sure to Speak the Language of the
Social Network you are Posting to!
Twi...
CONTENT IS KING
A Good Strategy Includes Good Content!
Engaging
Open Ended Conversation
Interesting
Educational
Fun
Off th...
Helpful? Content that offers tips or valuable information
Shareable? Ask yourself if would YOU share
this piece of content...
News Aggregators
Re-Tweets and Shares
Many times you know which other Facebook Pages,
Twitter profiles, Vines, Pinterest Boards, Instagram
...
Look Around You!
How is that Made?
Employee Spotlights
Images, Videos
A Day in the Office
New Products and Services
Annive...
“What TO Wear”
Good Content Should “Dress Up” in a Variety
of Clothing!
Paid Advertising on Social Networks
Boosted Post on Facebook
Hyper Local Targeting
$5 Boosted Post
Results:
Reach: 1,497 people!
Started Promoted Pin
Measuring the Success
Analytics
Use Analytics to Redefine Strategy
Analytics Tell the “Story” Of What You Post and the
Correlations Of Day, Time, Type Of ...
It Can Also Tell You Where Traffic
Came From
-Track Efforts of
Moving
People to Targeted
Locations
-Nail Down What
Network...
People do business with people they know
Create and build personal relationships
Long term continual engagement
What Creat...
Brand loyalty
Brand advocacy and
“cheerleaders”
Trust
What Creates ROI in Social Media?
General Points
Do....
Take time and do it right
Show interest in and listen to others
Be real, be yourself
Have fun!
General Points
Don’t...
Use platforms to shout your
message
Use auto post programs
POORLY
Talk about yourself continually
Thank you!
Learn More, Ask Questions, Engage!
facebook.com/talkingfinger
PRESENTATION AVAILABLE:
Slideshare.net/talkingfin...
Social media for Local and Small Business
Social media for Local and Small Business
Social media for Local and Small Business
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Social media for Local and Small Business

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Choosing the right social networks to choose based on target audiences, how to create and curate relevant content, streamlining the process, integrating social into your traditional marketing, analytics and much more!

Published in: Marketing
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Social media for Local and Small Business

  1. 1. OurFocusIsSocialMedia! OurFocusIsSocialMedia! /TalkingFinger @TalkingFinger
  2. 2. Social Media for Local and Small Business
  3. 3. SYNERGY No Longer Can You Survive On One Advertising or Marketing Initiative or Platform. With Leaps in Technology, Expectations of Prospects and Clients, and Social Interconnectivity, We Must Have Multiple Streams of Attraction and Engagement
  4. 4. NO Ad/Marketing Should Be Living In A Silo SocialTraditional
  5. 5. “Traditional” “Social” Ad/Marketing Mediums About 14% trust About 78% trust Rapid exposure Slow exposure Little Engagement Full Engagement Difficult to “Share” Based on “Sharing” Yin-Yang of Media
  6. 6. Let “Traditional” offset social media’s scale issue and allow social media to engage prospects and clients in a RELATIONSHIP. Balance If You Only Use Social, You Will Lose Marketshare If You Only Use Traditional, You Will Lose Marketshare
  7. 7. Add social icons to ALL newspaper, magazine and printed ads, brochures... In fact, it should be on ALL printed material even trade show graphics!
  8. 8. Add all icons to your business cards as well as their URL’s the same as your phone, email and website Give people multiple points of contact! Let THEM choose how they want to connect!
  9. 9. Your website needs some love too! An Up to Date, Clean, SEO Friendly, Branded Website will ALWAYS be Paramount! Be sure to use the social network’s Developer Plug-In Codes for optimal SEO: NOT JUST URL LINKS!!!!
  10. 10. It should also be in your email signatures
  11. 11. Choosing the RIGHT Social Networks! Follow These Four Steps!
  12. 12. 1. Define Your Target Audience Gender Location Education Career/Job Hobbies Age Never Before Could We Gather So Much InformationAbout People!
  13. 13. 2. What Are Your Goals? Brand Awareness Building Advocacy Building Strategic Partnerships Thought Leader/Authority PS: INCREASED PROFITS ARE NOT A GOAL, THEY ARE A RESULT OF SETTING GOALS! More Customers/Clients
  14. 14. 3. How Much Time Per Week Can You Invest Internally? Be Realistic! Be Specific! Can You Reduce Other Ad/Marketing Initiatives? Include ALL Personnel That Can Contribute How Much To Outsource? How Long Will It Take To Create Content?
  15. 15. 4. What Other Marketing Initiatives Are In Place? List ALL Online Assets -Website -Adwords -Shopping Carts -Enews List ALL Traditional Assets -Newspaper Ads -Printed Materials -Magazine -Brochures/Literature -PR Initiatives -Trade Shows List All Current Social Media Assets -Facebook Pages -Twitter -Pinterest
  16. 16. Audience Social Goals Amount of Time Available Other Marketing Initiatives Besides Helping to Create a Strategy,This Helps Determine Which Network Will Work Best For You Brief very BASIC Examples... You have defined...
  17. 17. Broad Demographics B2C with B2B component Typically Central Platform due to API 75% Women PERFECT for products Show Your Personality B2B with B2C Component Thought Leader/Authority Continuing Education Strategic Partnerships Young Demographics Perfect for Products Hashtag Search You Do Not Want Engagement You Are a Google Employee
  18. 18. It is *WHAT* You DO With The Time That Determines Success or Failure! Social Media Marketing Takes Time.
  19. 19. It’s A Marathon... ...Not A Sprint
  20. 20. Creating a Social Media Marketing Strategy
  21. 21. The Calendar
  22. 22. Immediate Actions: Assess Each Quarter Monthly Actions Long Term Initiatives ORGANIZATION=SUCCESS!
  23. 23. Daily and Weekly Actions On Which Network Record Basic Analytics
  24. 24. Best Practices For Your Content Strategy For Longevity and Best Chance of Full Exposure, Make Posts About The Same “Topic” In A “Staggered” Fashion. 1. Immediately Post To Facebook 2. Tweet Out Two Hours Later 3. Post To Pinterest the Next Day 4. Tweet it Out At A Different Time Than Yesterday 5. Post on LinkedIn Profile On Day Three ...so on...
  25. 25. Best Practices For Your Content Strategy Also, Be Sure to Speak the Language of the Social Network you are Posting to! Twitter: Succinct, Use Hashtags, Links Facebook: Extrapolate a Bit, Ask Opinion LinkedIn: Be factual, Concise, Thought Leader
  26. 26. CONTENT IS KING A Good Strategy Includes Good Content! Engaging Open Ended Conversation Interesting Educational Fun Off the wall Contradictory ASK QUESTIONS!
  27. 27. Helpful? Content that offers tips or valuable information Shareable? Ask yourself if would YOU share this piece of content! Represents Your Culture? Capitalize on Current Events? Wide Variety...
  28. 28. News Aggregators
  29. 29. Re-Tweets and Shares Many times you know which other Facebook Pages, Twitter profiles, Vines, Pinterest Boards, Instagram accounts etc...consistently have good content and valuable posts. They may be in your industry or they may be a complement to your business so your audience will also be interested in their content. Not only are you providing content, but you are building relationships...and one day they will return the favor!
  30. 30. Look Around You! How is that Made? Employee Spotlights Images, Videos A Day in the Office New Products and Services Anniversaries New Technology Unlimited Content...
  31. 31. “What TO Wear” Good Content Should “Dress Up” in a Variety of Clothing!
  32. 32. Paid Advertising on Social Networks
  33. 33. Boosted Post on Facebook Hyper Local Targeting $5 Boosted Post Results: Reach: 1,497 people!
  34. 34. Started Promoted Pin
  35. 35. Measuring the Success Analytics
  36. 36. Use Analytics to Redefine Strategy Analytics Tell the “Story” Of What You Post and the Correlations Of Day, Time, Type Of Post, Virality and Most Important... How Your Audience Responds to Your Content! YOU ALSO START UNDERSTANDING SOCIAL ROI
  37. 37. It Can Also Tell You Where Traffic Came From -Track Efforts of Moving People to Targeted Locations -Nail Down What Networks are Working -Increase/Decrease/Stop Time on Efforts
  38. 38. People do business with people they know Create and build personal relationships Long term continual engagement What Creates ROI in Social Media?
  39. 39. Brand loyalty Brand advocacy and “cheerleaders” Trust What Creates ROI in Social Media?
  40. 40. General Points Do.... Take time and do it right Show interest in and listen to others Be real, be yourself Have fun!
  41. 41. General Points Don’t... Use platforms to shout your message Use auto post programs POORLY Talk about yourself continually
  42. 42. Thank you! Learn More, Ask Questions, Engage! facebook.com/talkingfinger PRESENTATION AVAILABLE: Slideshare.net/talkingfinger

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