Campaign sherpa 8 16-2011


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Learn how Campaign Sherpa can increase and activate Facebook fans!

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  • A Custom……….Turnkey……..Internet marekting tool
  • Summary of what it is and what you get. Pricing should be shown as part of the 4-page brochure.
  • Campaign sherpa 8 16-2011

    1. 1. A custom, turnkey Internet marketing tool for small to medium size businesses Keith Sauro, National Sales Director Digital Sherpa
    2. 2. <ul><li>The Value of Digital Sherpa. </li></ul><ul><ul><li>How Do Search Engines Work? </li></ul></ul><ul><ul><li>How Does Content Marketing Work? </li></ul></ul><ul><ul><li>How is Content Supercharged by Social Media? </li></ul></ul><ul><ul><li>Understanding the Long Tail Search. </li></ul></ul><ul><li>The Value of A Social Media Fan or Follower has just gone up! </li></ul><ul><li>Campaign Sherpa- What is it? And Why Do I need it? </li></ul><ul><li>Q and A. </li></ul>Agenda
    3. 3. Google searches the internet all day for fresh , frequent , and unique content, then it organizes the content around keywords, and places it into it’s big file cabinet so people can find it easily. Keywords CONTENT How Do Search Engines Work?
    4. 4. What is a Blog? A Blog is a website that works with your main site. It is an extension of YOU!
    5. 5. What is a Blogging? Write Content that’s Interesting Customers You Want To Do Business With. FLOOD THE SYSTEM WITH LOTS OF UNIQUE CONTENT AND CREATE LOTS OF KEYWORDS!
    6. 6. How Does Social Media Help? <ul><li>Grow fans and followers that are customers/prospects. </li></ul><ul><li>Content keeps you top of mind with fans and followers. </li></ul><ul><li>Their engagement gets you noticed by Google. </li></ul><ul><li>Google pushes you up in rank and around those keywords created by the content </li></ul><ul><li>MORE FANS AND FOLLOWERS= MORE RELEVANCY! </li></ul>
    7. 7. Web site Facebook Twitter Other Soc. Id’s Blog
    8. 8. Grasping Long Tail: “ Most Important Web Page” Source: Doug Cook Search Director Twitter, Yahoo, Able Grape
    9. 9. Specificity of Long Tail Source: Doug Cook Search Director Twitter, Yahoo, Able Grape in
    10. 10. Creativity of Long Tail Source: Doug Cook Search Director Twitter, Yahoo, Able Grape Large room apartments fitness center midtown Atlanta Spacious Apartments midtown amenities Atlanta
    11. 11. <ul><li>An integrated marketing plan provides you with the best opportunity to reach all prospective renters and buyers. </li></ul><ul><li>Social media marketing allows you to connect with your renters, buyers and prospects directly </li></ul><ul><ul><ul><ul><li>Some renters and other business prospects prefer to use ILS when searching </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Some prefer to use Google or Social Networks </li></ul></ul></ul></ul><ul><ul><ul><ul><li>You want to be everywhere your renters, buyers, and prospects are </li></ul></ul></ul></ul>Why Social Media Marketing?
    12. 12. There are 5 Great Reasons to Use <ul><ul><li>Attract online traffic </li></ul></ul><ul><ul><li>Find new customers </li></ul></ul><ul><ul><li>Content creation </li></ul></ul><ul><ul><li>Generate leads </li></ul></ul><ul><ul><li>Social media presence </li></ul></ul>= ROI
    13. 13. Oh, and One More Important Reason! <ul><ul><li>Attract online traffic </li></ul></ul><ul><ul><li>Find new customers </li></ul></ul><ul><ul><li>Content creation </li></ul></ul><ul><ul><li>Generate leads </li></ul></ul><ul><ul><li>Social media presence </li></ul></ul><ul><ul><li>SAVES YOU TIME! </li></ul></ul>= ROI
    14. 14. Thank You For Your Business!
    15. 15. Social Web Value Has Increased! NEW THIRD PARTY ENDORSED SEARCH! From people you trust… YOUR FRIENDS!
    16. 16. Bing and Facebook Question? Ask Your Wife, Ask Your Friends, Ask Your Search Engine
    17. 17. Google +1: Responds by Putting Networks & Connections to Work
    19. 19. Introducing… A new product from DigitalSherpa to help build and activate Social Media fans and followers
    20. 20. What is it? <ul><li>Create and manage campaigns in social media platforms </li></ul>With the goal of growing and activating fans & followers <ul><li>Sweepstakes </li></ul><ul><li>Photo Contest </li></ul><ul><li>Video Contest </li></ul><ul><li>Survey </li></ul><ul><li>Sign-up Form </li></ul><ul><li>Quiz </li></ul><ul><li>Coupon </li></ul><ul><li>& more! </li></ul>
    22. 22. Did You Know? <ul><li>50% of online users like to enter a sweepstakes or contest twice per month- Forrester Research </li></ul><ul><li>Businesses that offer contests have at least 2X as many friends and followers? Forrester Research </li></ul>
    23. 23. Did You Also Know? <ul><li>Active fans and followers: </li></ul><ul><ul><li>Are 41% more likely to recommend to friends Forbes Research </li></ul></ul><ul><ul><li>Have higher brand perception & recall Syncapse- a leading social media marketing firm study </li></ul></ul><ul><ul><li>Are more loyal Syncapse- a leading social media marketing firm study </li></ul></ul><ul><ul><li>Increase referrals & traffic to your website Digital Sherpa- Research of over 1500 companies </li></ul></ul><ul><ul><li>Increase your page rank with major search engines (when combined with a good content marketing program) Digital Sherpa- Research of over 1500 companies </li></ul></ul>
    24. 24. How does it work? It takes 8 – 12 weeks to run an effective campaign
    25. 25. Details
    26. 26. Who does what?
    27. 27. Partner <ul><li>We are a Qualified Partner of Wildfire Interactive, Inc. </li></ul><ul><ul><li>fbFund Winner </li></ul></ul><ul><ul><li>OnMedia 100 Winner </li></ul></ul><ul><ul><li>ClickZ Marketing Excellence </li></ul></ul><ul><ul><li>Awards Finalist </li></ul></ul><ul><ul><li>Tie50 Top Startups </li></ul></ul><ul><ul><li>in the World </li></ul></ul>
    28. 28. CampaignSherpa & Digital Sherpa
    29. 29. Two Sherpas are Better than One <ul><li>Complement each other </li></ul><ul><li>Digital Sherpa is content marketing </li></ul><ul><li>CampaignSherpa builds connections </li></ul><ul><li>A growing and active fan base will supercharge a Broker Sherpa program </li></ul><ul><ul><li>More eyes to view content, more followers to share content = higher Google Rank </li></ul></ul>
    30. 30. Who is a good CampaignSherpa client? <ul><li>Any DigitalSherpa clients </li></ul><ul><li>or </li></ul><ul><li>Anyone else with: </li></ul><ul><ul><li>Established & active Facebook Page (not Profile) </li></ul></ul><ul><ul><li>Can make us administrator of their page </li></ul></ul><ul><ul><li>At least 50 ‘Likes’ </li></ul></ul>
    31. 31. Commonly Asked Question from the Field… <ul><li>Q: Can I Buy a Campaign if I Do not have a Digital Sherpa? </li></ul><ul><li>A: Yes on three very important conditions: </li></ul><ul><li>1.) Must have a Facebook Fan Page for your business already. (We do not set up your fan page in this model.) </li></ul><ul><li>2.) Must have access to Facebook Credentials. </li></ul><ul><li>3.) Must have at least 50 likes. </li></ul>
    32. 32. Why 50 ‘Likes’? 1  9 10  90 50  450
    33. 33. Case studies <ul><li>in Starting in May, 2011 we ran 2 sweepstakes Campaigns for 2 Carter-Haston Properties </li></ul>
    34. 34. Entry Form
    35. 35. Pilot Campaigns <ul><li>Apartment community promotion with 3 goals in mind: </li></ul><ul><ul><li>Provide incentive for new and renewed leases </li></ul></ul><ul><ul><li>Increase Facebook following </li></ul></ul><ul><ul><li>Improve engagement on Facebook Page </li></ul></ul><ul><li>Campaign chosen to meet these goals </li></ul><ul><ul><li>Sweepstakes to win iPad for anyone who signed a new lease or renewal or referred a new lease. </li></ul></ul>
    36. 36. Results <ul><ul><li>Increased number of Facebook followers by 400% / 550% </li></ul></ul><ul><ul><li>Increased new likes by 6,300% / 3,600%* </li></ul></ul><ul><ul><li>Post views increased by 178% / 166%* </li></ul></ul><ul><ul><li>Increased post feedback by 100% / 12%* </li></ul></ul>*compared 6 weeks of promotion with 6 weeks immediately before promotion began
    37. 37. Pricing $950/Campaign Introductory Offer $795/Campaign* * For existing Sherpa clients only <ul><li>What You Get   </li></ul><ul><li>Consult and recommend style, length and frequency of campaign </li></ul><ul><li>Create contest pages and integrate with Facebook Page </li></ul><ul><li>Provide samples of rules and requirements for campaign type </li></ul><ul><li>Integrate with client blog and social networks </li></ul><ul><li>Create custom graphics, promotions, and copy </li></ul><ul><li>Reporting on campaign progress </li></ul><ul><li>Create and execute marketing plan </li></ul><ul><li>Provide materials to integrate campaign with client website </li></ul><ul><li>Assist in winner selection </li></ul>
    38. 38. Limited Release <ul><li>In order to ensure quality, during the first few months of the product launch we will be limiting new campaigns to 10 per week </li></ul><ul><ul><li>Additional sales are launched in next available week </li></ul></ul><ul><ul><li>Clients are notified of timing with welcome call (within 48 hours of contract receipt) </li></ul></ul>
    39. 41. Questions?
    40. 42. How Do I Sign Up? <ul><li>E-mail [email_address] </li></ul><ul><li>Call or E-mail Your Local Account Executive </li></ul><ul><li>Call Your E-mail Your Social Media Account Manager </li></ul>