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Webinar slides: Social Media Comes of Age. Social Media Marketing Trends and the Future


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Webinar slides: Social Media Comes of Age. Social Media Marketing Trends and the Future. Taken from our webinar presentation the looks into the social media marketing trends of today and where things may be going.

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Webinar slides: Social Media Comes of Age. Social Media Marketing Trends and the Future

  1. 1. Social Media Comes of Age: What We've Learned Sponsored By: Presented By: Bill DeRosa @Talkingfinger /Talkingfinger Tuesday, July 16, 13
  2. 2. Section One: Recent Trends Section Two: The Big Players Section Three: The Up and Comers Section Four: Where Are We Going? Tuesday, July 16, 13
  3. 3. Section One: Recent Trends Tuesday, July 16, 13
  4. 4. The Hype Is Over? The Fact and Truth is, Not Every Business or Organization Will See “ROI” in Social Media Tuesday, July 16, 13
  5. 5. Who Sees an ROI With Social? B2C Rates of Success Highest Brick and Mortar Purchases Made Online Non-Profits Especially With an Integrated Marketing Strategy Tuesday, July 16, 13
  6. 6. Who Has a Tough Time With Social ROI? B2B Lowest Rate of Success Large Ticket Items Purchases Through a Salesperson Lack of Integrated Marketing Strategy Financial Advisors and Similar Tuesday, July 16, 13
  7. 7. People do business with people they know Create and build personal relationships Long term continual engagement SEO and Search Tuesday, July 16, 13
  8. 8. Brand loyalty Brand advocacy and “cheerleaders” Trust Tuesday, July 16, 13
  9. 9. Where is Everybody Demographics of Age Play the Largest Role in the Selection of Social Networks Tuesday, July 16, 13
  10. 10. The Youth Still Dominates SM, However Adults are Catching Up! Tuesday, July 16, 13
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  15. 15. What Does This All Mean? The youth prefer “quick hits” of Images and Videos, Adults Typically Want More Engagement and Conversation Mobile Adaptation Has Been Significant in What Social Networks People Use Tuesday, July 16, 13
  16. 16. Section Two: The Big Players Tuesday, July 16, 13
  17. 17. Facebook is Moving Towards a Viable Business Network From Playground to Production Demographic Shift From Youth To Adults Owns Instagram Tuesday, July 16, 13
  18. 18. Demographics Shifting to Youth In U.S. but Worldwide Older Age Groups Growing Continues to Grow at Rapid Rate Owns Vine Shifting From Broadcast to Engagement Tuesday, July 16, 13
  19. 19. Still the King of B2B Making Smart Moves to Incorporate More “Social” Aspects: Photos and Videos, and Becoming a Content Site Owns SlideShare Company Pages Enhanced Tuesday, July 16, 13
  20. 20. Currently Better for SEO Than Engagement Owns YouTube, Gmail, and Dominates Search Integration Has Been an Issue Lately Potential Competitor to LinkedIn? Tuesday, July 16, 13
  21. 21. Growth Has Slowed Slightly Still Around 70% Female Audience Very High Referral to Purchase Traffic One of the Highest Per Capita Income Demographics Tuesday, July 16, 13
  22. 22. Still the Number One Video Sharing Network Huge SEO Owned by Google Killed Branding with New “Channel One” Will Continue to Grow Tuesday, July 16, 13
  23. 23. Section Three: The Up and Comers The Next Generation of Social Networks Tuesday, July 16, 13
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  26. 26. Instagram vs. Vine While they are similar in concept, Instagram video is not just a repackaged version of Vine. So what are the biggest differences? • Length: Instagram videos can be as long as 15 seconds, while Vine videos have a max length of 6 seconds. • To Loop, or Not to Loop: Some videos are funnier played on a loop. Others may be best viewed once. When you play a video on Vine, it automatically loops infinitely, while on Instagram there is not a loop. • Post-Production: Instagram has several editing options that can be applied to videos after they’ve been shot. Vine does not offer filters or image stabilization. Tuesday, July 16, 13
  27. 27. Thumb: Crowdsourcing Pheed: Example of Niche Site Medium: Simplistic Blogging and Publishing Tuesday, July 16, 13
  28. 28. Section Four: Tuesday, July 16, 13
  29. 29. A Picture Speaks A Thousand Words Video Speaks A Thousand More Images and Videos are the New Content, SEO, and Engagement Tools BRAND your Visuals! They Represent Your Company/Organization and Culture Tuesday, July 16, 13
  30. 30. Deeper Segregation Between Social Networks Demographics of Age, Gender, Lifestyle and Other Parameters Will Determine Where You Engage: Choose the RIGHT Social Network! Tuesday, July 16, 13
  31. 31. Ride the Hashtag! Future Search Will Incorporate the Way You Tag Your Content Tuesday, July 16, 13
  32. 32. Part of the “Real-Time” Marketing Activities. It Goes Hand In Hand With Images and Videos Podcasting? Only 5% of marketers are involved with podcasting, yet 24% plan on increasing their podcasting activities in 2013—almost a five-fold increase—and 32% of marketers want to learn more about it. Tuesday, July 16, 13
  33. 33. B2B Comes of Age “The bottom line, ultimately, is that B2B organizations need to acknowledge that face to face engagement remains their key prospect engagement model, but this needs transferring to the online world to capitalize social networks which are more transparent and scalable platforms to ultimately deliver more valuable face to face interactions.” -BY ADAM THORP ON 15 JULY 2013, Marketing Magazine Though Not a Direct “Selling Tool”, Social Will Help Foster and Strengthen Relationships Tuesday, July 16, 13
  34. 34. Thank you! Learn More, Ask Questions, Engage! PRESENTATION AVAILABLE: Tuesday, July 16, 13