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Social Media Trends to
Put Into Practice in 2019
#FalconEd
Norbert Sauter
Strategy Advisor
Your Presenters.
#FalconEd
TJ Kiely
Content Marketing Manager
1. Stories
2. Social Ecommerce
3. Messaging
4. Social Advertising
5. Social TV
6. AR
7. Purpose-driven Marketing
8. Groups
Q&A
#FalconEd
Today’s Agenda.
Stories.
Stories are growing in popularity across the major networks
Stories.
“The Stories format is on a
path to surpass feeds as the
primary way people share
things with their friends…”
- Chris Cox, Chief product officer at
Facebook
Stories.
Consider creating recurring
“episodes” that happen on certain
days on Instagram and saving them
to your Highlights.
BuzzFeed has explored this idea on
its own Instagram channel as well
as it’s sub-brands’ channels.
Stories.
When creating organic content for
Instagram Stories, remember to
develop content that fits the
format. 



These vertical, “how-to” videos from
Lowes do just that.
Stories.
Remember to include a strong CTA in your Stories. Facebook has now
released a new set of CTA stickers for Pages
Incorporating polls and links
into your stories is a surefire
way to increase engagement
on Instagram.
Stories.
Social Ecommerce.
Ecommerce as a whole is projected to grow over 20% in 2019.
Facebook Marketplace gave us a first glimpse at social commerce over
two years ago.
Instagram now has a shopping tab in Explore, shoppable tags for posts
and Stories.
Snapchat’s visual product search feature allows users to snap and buy
via Amazon.
Social Ecommerce.
Social Ecommerce.
“Over 1 in 4 users purchased a
product or service via social media.”
- globalwebindex
Messaging.
“Our biggest
competitor by far
is iMessage.”
- Facebook CEO Mark Zuckerberg
Messaging.
People are sharing more photos, videos and links on WhatsApp and
Messenger than they do on social networks, according to Zuckerberg
WhatsApp had more MAUs (monthly active users) than Facebook as of
September 2018
User spent 2.8x the amount of time
in WhatsApp (85 billion hrs) than they
did in Facebook (30 billion hrs) from
during a 3 month period in 2018
Messaging.
WhatsApp business API in August 2018, the messaging app will soon
become a major player in the social customer service marketplace
68% of consumers say messaging apps are the most effective way to
communicate with businesses
10 billion messages sent every
month between businesses and
consumers on messenger
Messaging.
KLM uses Messenger to share flight
information with customers, such
as booking confirmations, check-in
notifications, boarding passes and
flight status updates
15% of all online boarding passes
sent via Messenger
Messaging.
Messaging.
Live Nation Concerts is using
messaging to send fans simple
reminder alerts when shows go on
sale



These concert alerts have gotten a
33% CTR
With social transitioning towards more private social messaging,
it’s impossible for brands to have 1:1 conversations with
customers at scale. But chatbots can offer businesses
significant benefits, including:
•Reducing the workload for frontline staff, allowing them to
focus on more complicated customer issues
•Being available 24/7/365
•Increasing convenience for customers by letting them access
basic information quickly and easily
•Keep the conversation active
Messaging.
Optimize
Social Advertising.
Prices of online and TV advertising are going to assimilate with people
spending more time online than watching TV.
Social ads spending is projected to grow from $68 to $185 billion in the
next three years.
Networks are continuously releasing new ad format and placement
options to create space and novel ways to reach users.
Optimize Social Advertising.
Optimize Social Advertising.
Get smarter about your
audience.
Behavioural targeting >
Interests targeting
Tailored messaging that
keeps evolving.
Social TV.
Source: Nielsen’s Social TV Ratings
Social TV.
Social media is playing a massive
role in engaging TV audiences
today, but that’s not necessarily
what we mean by “social TV”
TOP 10 MOST SOCIAL TV SERIES OF 2018
New platforms like IGTV, Watch and Quibi (launching in 2019) are
competing against TV for your attention
Facebook is introducing a new ad formats for Watch in 2019 - including a
partnership with HBO
Facebook users are watching over 100 million hours of video on the
platform daily
• 75 million daily visitors spend more than 20 minutes in Watch on avg.
Social TV.
In 2019, 10 minutes of every hour spent consuming media across TV and
internet will come from individuals streaming video on mobile
Over 60% of all online video views now take place on mobile
85% of people watching videos on
social media without sound
Social TV.
“With Facebook Watch, we set out to demonstrate
what it looks like to build deep bonds through
watching online video, instead of just having a
passive viewing experience.”
- Facebook’s VP of video Fidji Simo
Social TV.
Augmented Reality.
“AR is a big idea, like the
smartphone — I think
AR is that big, it’s huge.”
- Apple CEO Tim Cook
There will be more than a billion users of AR applications by 2020.
ToF cameras are finding their way onto the back of your favourite phone.
Car manufacturers are experimenting with smart windshields that
support AR.
Augmented Reality.
Purpose-driven
Marketing.
Unlike cause-related marketing, purpose-driven marketing is connected to
the brands’ values.
Purpose-Driven Marketing.
“We believe that the strongest bond
you can build with your consumers is
over shared values.”
- Dave Stever, CMO at Ben and Jerry’s
Today’s consumers want to know what your brand stands for:
• 78% of Americans believe companies must do more than just make
money; they must positively impact society as well
• 68% say they would feel more willing to share content with their
social networks from purpose-driven companies
• 79% say they prefer social purpose-driven brands and would be more
likely to purchase from them
Purpose-Driven Marketing.
Purpose-Driven Marketing.
It can be scary for brands
to start speaking about
larger issues, but when
done correctly the results
can be mind-blowing….
Purpose-Driven Marketing.
This video communicates
the same information from
the Facebook post on the
last page, but the
company’s risk to
dramatise the issue lead in
very different results
Groups.
Groups.
Groups are largely uncharted territory when it comes to marketing.
Brands have tried launching their own groups as response to algorithm
changes with varying degrees of success.
Existing groups provide a self-selected target audience typically
centered around a common interest.
Questions?
#FalconEd

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Social Media Trends to Put Into Practice in 2019

  • 1. Social Media Trends to Put Into Practice in 2019 #FalconEd
  • 2. Norbert Sauter Strategy Advisor Your Presenters. #FalconEd TJ Kiely Content Marketing Manager
  • 3. 1. Stories 2. Social Ecommerce 3. Messaging 4. Social Advertising 5. Social TV 6. AR 7. Purpose-driven Marketing 8. Groups Q&A #FalconEd Today’s Agenda.
  • 4.
  • 5.
  • 7. Stories are growing in popularity across the major networks Stories.
  • 8. “The Stories format is on a path to surpass feeds as the primary way people share things with their friends…” - Chris Cox, Chief product officer at Facebook Stories.
  • 9.
  • 10. Consider creating recurring “episodes” that happen on certain days on Instagram and saving them to your Highlights. BuzzFeed has explored this idea on its own Instagram channel as well as it’s sub-brands’ channels. Stories.
  • 11. When creating organic content for Instagram Stories, remember to develop content that fits the format. 
 
 These vertical, “how-to” videos from Lowes do just that. Stories.
  • 12. Remember to include a strong CTA in your Stories. Facebook has now released a new set of CTA stickers for Pages Incorporating polls and links into your stories is a surefire way to increase engagement on Instagram. Stories.
  • 14. Ecommerce as a whole is projected to grow over 20% in 2019. Facebook Marketplace gave us a first glimpse at social commerce over two years ago. Instagram now has a shopping tab in Explore, shoppable tags for posts and Stories. Snapchat’s visual product search feature allows users to snap and buy via Amazon. Social Ecommerce.
  • 15. Social Ecommerce. “Over 1 in 4 users purchased a product or service via social media.” - globalwebindex
  • 16.
  • 17.
  • 18.
  • 19.
  • 21. “Our biggest competitor by far is iMessage.” - Facebook CEO Mark Zuckerberg Messaging.
  • 22. People are sharing more photos, videos and links on WhatsApp and Messenger than they do on social networks, according to Zuckerberg WhatsApp had more MAUs (monthly active users) than Facebook as of September 2018 User spent 2.8x the amount of time in WhatsApp (85 billion hrs) than they did in Facebook (30 billion hrs) from during a 3 month period in 2018 Messaging.
  • 23. WhatsApp business API in August 2018, the messaging app will soon become a major player in the social customer service marketplace 68% of consumers say messaging apps are the most effective way to communicate with businesses 10 billion messages sent every month between businesses and consumers on messenger Messaging.
  • 24. KLM uses Messenger to share flight information with customers, such as booking confirmations, check-in notifications, boarding passes and flight status updates 15% of all online boarding passes sent via Messenger Messaging.
  • 25. Messaging. Live Nation Concerts is using messaging to send fans simple reminder alerts when shows go on sale
 
 These concert alerts have gotten a 33% CTR
  • 26.
  • 27. With social transitioning towards more private social messaging, it’s impossible for brands to have 1:1 conversations with customers at scale. But chatbots can offer businesses significant benefits, including: •Reducing the workload for frontline staff, allowing them to focus on more complicated customer issues •Being available 24/7/365 •Increasing convenience for customers by letting them access basic information quickly and easily •Keep the conversation active Messaging.
  • 29.
  • 30. Prices of online and TV advertising are going to assimilate with people spending more time online than watching TV. Social ads spending is projected to grow from $68 to $185 billion in the next three years. Networks are continuously releasing new ad format and placement options to create space and novel ways to reach users. Optimize Social Advertising.
  • 31. Optimize Social Advertising. Get smarter about your audience. Behavioural targeting > Interests targeting Tailored messaging that keeps evolving.
  • 32.
  • 34. Source: Nielsen’s Social TV Ratings Social TV. Social media is playing a massive role in engaging TV audiences today, but that’s not necessarily what we mean by “social TV” TOP 10 MOST SOCIAL TV SERIES OF 2018
  • 35. New platforms like IGTV, Watch and Quibi (launching in 2019) are competing against TV for your attention Facebook is introducing a new ad formats for Watch in 2019 - including a partnership with HBO Facebook users are watching over 100 million hours of video on the platform daily • 75 million daily visitors spend more than 20 minutes in Watch on avg. Social TV.
  • 36. In 2019, 10 minutes of every hour spent consuming media across TV and internet will come from individuals streaming video on mobile Over 60% of all online video views now take place on mobile 85% of people watching videos on social media without sound Social TV.
  • 37.
  • 38. “With Facebook Watch, we set out to demonstrate what it looks like to build deep bonds through watching online video, instead of just having a passive viewing experience.” - Facebook’s VP of video Fidji Simo Social TV.
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  • 41. “AR is a big idea, like the smartphone — I think AR is that big, it’s huge.” - Apple CEO Tim Cook
  • 42. There will be more than a billion users of AR applications by 2020. ToF cameras are finding their way onto the back of your favourite phone. Car manufacturers are experimenting with smart windshields that support AR. Augmented Reality.
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  • 45. Unlike cause-related marketing, purpose-driven marketing is connected to the brands’ values. Purpose-Driven Marketing. “We believe that the strongest bond you can build with your consumers is over shared values.” - Dave Stever, CMO at Ben and Jerry’s
  • 46. Today’s consumers want to know what your brand stands for: • 78% of Americans believe companies must do more than just make money; they must positively impact society as well • 68% say they would feel more willing to share content with their social networks from purpose-driven companies • 79% say they prefer social purpose-driven brands and would be more likely to purchase from them Purpose-Driven Marketing.
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  • 48. Purpose-Driven Marketing. It can be scary for brands to start speaking about larger issues, but when done correctly the results can be mind-blowing….
  • 49. Purpose-Driven Marketing. This video communicates the same information from the Facebook post on the last page, but the company’s risk to dramatise the issue lead in very different results
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  • 55. Groups. Groups are largely uncharted territory when it comes to marketing. Brands have tried launching their own groups as response to algorithm changes with varying degrees of success. Existing groups provide a self-selected target audience typically centered around a common interest.