Basic steps and things to know when using a p g g Facebook Business page. Jan 2012 Brought to you by Talking Finger Brought to you by Talking Social Media Marketing 203‐491‐0306 firstname.lastname@example.org
This part of the publication will focus on posting to your Business page. on posting to your Business page Status Photo Link Video Vid Questions
Main Screen Points of Interest When you see your When you see your business name here it means that you are speaking as the business page. business page. You will also notice that is says “Use Facebook as _____”. This is where you click to switch from you click to switch from your personal profile to your business page and back again.
Posting a Status Update By default or when you y y click “Status” you will be able to talk to your audience by using this field. Status is only text and can hold over 400 characters but you want to keep the message short and sweet. *Status is not the best method to say y something. When you can, always post a photo and a comment. We will talk about this on the next page. *Once your done with your message and its spell checked, click “Share” and your done.
Posting a Photo, Part I When you click “Photo” y you will see the area change a little. If you can attach a file to an email you can post a an email you can post a photo on Facebook! Here you can attach a Here you can attach a photo that is on your hard drive, take a photo with your Webcam (if you have one) and even create an entire photo i h album. We are only going to focus on the main usage, “Upload a photo”
Posting a Photo, Part II When you click “Photo” y you will see the area change a little. Click “Choose file”. This will open a pop up will open a pop up window that will ask you “Where is the file you want to upload”. Find it and upload it. Here you can attach a photo that is on your hard drive, take a photo with your Webcam (if you have one) and even create an entire photo create an entire photo album. We are only going to focus on the main usage, “Upload a photo”
Posting a Photo, Part III Now that you have the file you want to upload y you will see the file name here. Next step is to “Say Something about the photo and hit “Share” That’s it! IMPORTANT INFO: IMPORTANT INFO: Photos get more interaction then a simple status update. Use photos as often as possible when posting. bl h See next slide.
Posting a Photo, Part IV This is a post with an image attached. See how much real estate the photo and the message take up. This little tip will help you gain more screen you gain more screen real estate over your competition and help be seen more effectively ALSO Photos generate more “Shares”, Comments and Likes then just a simple Likes then just a simple status update. Use photos whenever possible.
Posting a Link , Part I Links are the BEST way y to share a hyperlink or URL from another place. And yes there is a right way and a wrong way to way and a wrong way to post it. Step 1. Copy the URL you want to show everyone. Step 2. Click ‘Link” Step 3. Paste the link in the box . box See next slide
Posting a Link , Part II Once the link is pasted p and you click “attach” you will see this box. This is a “screen grab” of the URL you are suggesting to people. If there are other thumbnails that you want the audience to see, click the arrows till you find the one you want to show everyone. Next step is to say something about the link. Once your done click “Post”
Posting a Video This works just the same j as posting a photo. If you have a YouTube or Vimeo channel USE IT to post videos, it helps post videos it helps with SEO. Videos are great for interaction. You can either post a video from your y Webcam or from your hard drive by clicking on one of these boxes.
Posting a Question, Part I Q Questions are great for g fun posts, variables, quizzes, etc. Click on “Question” and this box will appear. this box will appear In the top row is where you ask the question to the audience. Next Slide
Posting a Question, Part II This is where the magic g happens. You can make it so that only you can post choices they have to choices they have to choose from. OR When you ask questions you can have the audience “fill in answers” Questions get a lot of response (if done well) and have a great viral nature to them which will help generate awareness to your page. Once your done with y filling this out click “Ask Question”
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