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SocialMediaandDigitalMarketing
SocialMediaandDigitalMarketing
/TalkingFinger @TalkingFinger
Digital Marketing:
Small Business Ideas
SYNERGY
No Longer Can You Survive On One Advertising or
Marketing Initiative or Platform.
With Leaps in Technology, Expect...
NO Ad/Marketing Should Be
Living In A Silo
DigitalTraditional
Let “Traditional” offset social media’s scale
issue and allow social media to engage
prospects and clients in
a RELATIONSH...
Email Marketing: Still Valuable!
Email Marketing
But know the ups and downs!
Email marketing is STILL a powerful way to communicate
to a receptive audience.
Email Marketing
-The youth (typically about under 18) do not open emails often
-Easily blocked in spam folders
-Growing a ...
Email Marketing
Do’s and Don’ts
-NEVER buy lists (with a caveat!)
-Don’t put quantity over quality!
-Don’t try and market ...
Email Marketing
Do’s and Don’ts
Nor for the “Do’s”…
-Create a specific calendar for creating and executing
-Create 3-5 topi...
Websites: The Next Generation
Today’s websites need to be:
1. Responsive!
Today’s websites need to be:
2. Quicker!
Today’s websites need to be:
3. Optimized!
Today’s websites need to be:
4. Interesting!
None of the above matters if you create content that sounds like a robot wrot...
Use FREE tools to assess and adjust!
website.grader.com
Do it yourself!
There are some amazing template tools available to create and maintain your own website
Social Integration is paramount!
Be sure to use the social network’s Developer
Plug-In Codes for optimal SEO: NOT JUST URL...
Social Media Marketing
Leveraging the Social Networks
It is *WHAT* You DO With
The Time That Determines
Success or Failure
Social Media Marketing Takes Time.
It’s A Marathon...
...Not A Sprint
Creating a Social Media
Marketing Strategy
Define Your Target Audience
Gender
Location
Education
Career/Job
Hobbies
Age
Never Before Could We Gather So
Much Informat...
What Are Your Goals?
Brand Awareness
Building Advocacy
Building Strategic Partnerships
Thought Leader/Authority
PS: INCREA...
How Much Time Per Week
Can You Invest Internally?
Be Realistic!
Be Specific!
Can You Reduce Other
Ad/Marketing Initiatives...
What Other Marketing Initiatives
Are In Place?
List ALL Online Assets
-Website
-Adwords
-Shopping Carts
-Enews
List ALL Tr...
Audience
Social Goals
Amount of Time Available
Other Marketing Initiatives
Besides Helping to Create a
Strategy,This Helps...
Broad Demographics
B2C with B2B component
Typically Central Platform due to API
75% Women
PERFECT for products
Show Your P...
Best Practices For Your Content Strategy
Also, Be Sure to Speak the Language of the
Social Network you are Posting to!
Twi...
CONTENT IS KING
A Good Strategy Includes Good Content!
Engaging
Open Ended Conversation
Interesting
Educational
Fun
Off th...
Look Around You!
How is that Made?
Employee Spotlights
Images, Videos
A Day in the Office
New Products and Services
Annive...
The Calendar
Immediate Actions: Assess Each Quarter
Monthly Actions
Long Term
Initiatives
ORGANIZATION=SUCCESS!
Daily and
Weekly
Actions
On Which
Network
Record Basic Analytics
Social Media Marketing
The Tips and Tricks
You can thank
me later
Add social icons to
ALL newspaper,
magazine and printed
ads, brochures...
In fact, it should be on ALL
printed material ev...
Add all icons to your business cards
as well as their URL’s
the same as your phone, email and website
Give people multiple...
It should also be in your email signatures
5
People do business with people they know
Create and build personal relationships
Long term continual engagement
What Creat...
Brand loyalty
Brand advocacy and
“cheerleaders”
Trust
What Creates ROI in Social Media?
General Points
Do....
Take time and do it right
Show interest in and listen to others
Be real, be yourself
Have fun!
General Points
Don’t...
Use platforms to shout your message
Use auto post programs
POORLY
Talk about yourself continually
ANALYTICS RULE!!
Thank you!
Learn More, Ask Questions, Engage!
facebook.com/talkingfinger
PRESENTATION AVAILABLE:
Slideshare.net/talkingfing...
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Digital Marketing: email, websites and social media in synergy

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Using email and social media marketing along with a responsive website to generate more leads and sales. Tips and tricks to make your website stand out, your email marketing work, and social media to support your overall marketing.

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Digital Marketing: email, websites and social media in synergy

  1. 1. SocialMediaandDigitalMarketing SocialMediaandDigitalMarketing /TalkingFinger @TalkingFinger
  2. 2. Digital Marketing: Small Business Ideas
  3. 3. SYNERGY No Longer Can You Survive On One Advertising or Marketing Initiative or Platform. With Leaps in Technology, Expectations of Prospects and Clients, and Social Interconnectivity, We Must Have Multiple Streams of Attraction and Engagement
  4. 4. NO Ad/Marketing Should Be Living In A Silo DigitalTraditional
  5. 5. Let “Traditional” offset social media’s scale issue and allow social media to engage prospects and clients in a RELATIONSHIP. Balance If You Only Use Social, You Will Lose Marketshare If You Only Use Traditional, You Will Lose Marketshare SYNERGY example…
  6. 6. Email Marketing: Still Valuable!
  7. 7. Email Marketing But know the ups and downs! Email marketing is STILL a powerful way to communicate to a receptive audience.
  8. 8. Email Marketing -The youth (typically about under 18) do not open emails often -Easily blocked in spam folders -Growing a data base The Downs… The Ups… -Continual, targeted brand messaging -Captive opt-in audience -Most people over 25 yr old check email every day
  9. 9. Email Marketing Do’s and Don’ts -NEVER buy lists (with a caveat!) -Don’t put quantity over quality! -Don’t try and market to an audience that isn’t there -Don’t be inconsistent with frequency! -Don’t try and SELL something every newsletter -Don’t ignore your analytics! Let’s start with the don’ts…
  10. 10. Email Marketing Do’s and Don’ts Nor for the “Do’s”… -Create a specific calendar for creating and executing -Create 3-5 topics (info, entertain, sales, internal news) -Understand WHO you are reaching in the emails then make content resonate! -Use images as well as text for a visually appealing newsletter -Use a Email service (Constant Contact, MailChimp etc…) -Read analytics! MOST IMPORTANT: KEEP COLLECTING ADDRESSES!!
  11. 11. Websites: The Next Generation
  12. 12. Today’s websites need to be: 1. Responsive!
  13. 13. Today’s websites need to be: 2. Quicker!
  14. 14. Today’s websites need to be: 3. Optimized!
  15. 15. Today’s websites need to be: 4. Interesting! None of the above matters if you create content that sounds like a robot wrote it. Write great stuff, follow the steps above, have patience, and you’ll see results. Use bright, clear images that get the message across of “who you are and what you do” instantly! As well, make sure image file sizes are high enough resolution to be clear, but not too large (faster loading!) Do not overdue text. Unless a technical site, keep language simple yet descriptive, and as few words as you can: People tend to not read beyond a few sentences. NOTE: Change image file names! Use keywords in images. For example change 4324.jpg to cake.jpg
  16. 16. Use FREE tools to assess and adjust! website.grader.com
  17. 17. Do it yourself! There are some amazing template tools available to create and maintain your own website
  18. 18. Social Integration is paramount! Be sure to use the social network’s Developer Plug-In Codes for optimal SEO: NOT JUST URL LINKS!!!!
  19. 19. Social Media Marketing Leveraging the Social Networks
  20. 20. It is *WHAT* You DO With The Time That Determines Success or Failure Social Media Marketing Takes Time.
  21. 21. It’s A Marathon... ...Not A Sprint
  22. 22. Creating a Social Media Marketing Strategy
  23. 23. Define Your Target Audience Gender Location Education Career/Job Hobbies Age Never Before Could We Gather So Much InformationAbout People!
  24. 24. What Are Your Goals? Brand Awareness Building Advocacy Building Strategic Partnerships Thought Leader/Authority PS: INCREASED PROFITS ARE NOT A GOAL, THEY ARE A RESULT OF SETTING GOALS! More Customers/Clients
  25. 25. How Much Time Per Week Can You Invest Internally? Be Realistic! Be Specific! Can You Reduce Other Ad/Marketing Initiatives? Include ALL Personnel That Can Contribute How Much To Outsource? How Long Will It Take To Create Content?
  26. 26. What Other Marketing Initiatives Are In Place? List ALL Online Assets -Website -Adwords -Shopping Carts -Enews List ALL Traditional Assets -Newspaper Ads -Printed Materials -Magazine -Brochures/Literature -PR Initiatives -Trade Shows List All Current Social Media Assets -Facebook Pages -Twitter -Pinterest
  27. 27. Audience Social Goals Amount of Time Available Other Marketing Initiatives Besides Helping to Create a Strategy,This Helps Determine Which Network Will Work Best For You Brief very BASIC Examples... You have defined...
  28. 28. Broad Demographics B2C with B2B component Typically Central Platform due to API 75% Women PERFECT for products Show Your Personality B2B with B2C Component Thought Leader/Authority Continuing Education Strategic Partnerships Young Demographics Perfect for Products Hashtag Search You Do Not Want Engagement You Are a Google Employee (BUT great for SEO!
  29. 29. Best Practices For Your Content Strategy Also, Be Sure to Speak the Language of the Social Network you are Posting to! Twitter: Succinct, Use Hashtags, Links Facebook: Extrapolate a Bit, Ask Opinion LinkedIn: Be factual, Concise, Thought Leader
  30. 30. CONTENT IS KING A Good Strategy Includes Good Content! Engaging Open Ended Conversation Interesting Educational Fun Off the wall Contradictory ASK QUESTIONS!
  31. 31. Look Around You! How is that Made? Employee Spotlights Images, Videos A Day in the Office New Products and Services Anniversaries New Technology Unlimited Content...
  32. 32. The Calendar
  33. 33. Immediate Actions: Assess Each Quarter Monthly Actions Long Term Initiatives ORGANIZATION=SUCCESS!
  34. 34. Daily and Weekly Actions On Which Network Record Basic Analytics
  35. 35. Social Media Marketing The Tips and Tricks You can thank me later
  36. 36. Add social icons to ALL newspaper, magazine and printed ads, brochures... In fact, it should be on ALL printed material even trade show graphics!
  37. 37. Add all icons to your business cards as well as their URL’s the same as your phone, email and website Give people multiple points of contact! Let THEM choose how they want to connect!
  38. 38. It should also be in your email signatures 5
  39. 39. People do business with people they know Create and build personal relationships Long term continual engagement What Creates ROI in Social Media?
  40. 40. Brand loyalty Brand advocacy and “cheerleaders” Trust What Creates ROI in Social Media?
  41. 41. General Points Do.... Take time and do it right Show interest in and listen to others Be real, be yourself Have fun!
  42. 42. General Points Don’t... Use platforms to shout your message Use auto post programs POORLY Talk about yourself continually
  43. 43. ANALYTICS RULE!!
  44. 44. Thank you! Learn More, Ask Questions, Engage! facebook.com/talkingfinger PRESENTATION AVAILABLE: Slideshare.net/talkingfinger

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