Using email and social media marketing along with a responsive website to generate more leads and sales. Tips and tricks to make your website stand out, your email marketing work, and social media to support your overall marketing.

1. SocialMediaandDigitalMarketing
SocialMediaandDigitalMarketing
/TalkingFinger @TalkingFinger

2. Digital Marketing:
Small Business Ideas

3. SYNERGY
No Longer Can You Survive On One Advertising or
Marketing Initiative or Platform.
With Leaps in Technology, Expectations of Prospects and
Clients, and Social Interconnectivity, We Must Have
Multiple Streams of Attraction and Engagement

4. NO Ad/Marketing Should Be
Living In A Silo
DigitalTraditional

5. Let “Traditional” offset social media’s scale
issue and allow social media to engage
prospects and clients in
a RELATIONSHIP.
Balance
If You Only Use Social,
You Will Lose Marketshare
If You Only Use Traditional,
You Will Lose Marketshare
SYNERGY example…

6. Email Marketing: Still Valuable!

7. Email Marketing
But know the ups and downs!
Email marketing is STILL a powerful way to communicate
to a receptive audience.

8. Email Marketing
-The youth (typically about under 18) do not open emails often
-Easily blocked in spam folders
-Growing a data base
The Downs…
The Ups…
-Continual, targeted brand messaging
-Captive opt-in audience
-Most people over 25 yr old check email every day

9. Email Marketing
Do’s and Don’ts
-NEVER buy lists (with a caveat!)
-Don’t put quantity over quality!
-Don’t try and market to an audience that isn’t there
-Don’t be inconsistent with frequency!
-Don’t try and SELL something every newsletter
-Don’t ignore your analytics!
Let’s start with the don’ts…

10. Email Marketing
Do’s and Don’ts
Nor for the “Do’s”…
-Create a specific calendar for creating and executing
-Create 3-5 topics (info, entertain, sales, internal news)
-Understand WHO you are reaching in the emails then make content
resonate!
-Use images as well as text for a visually appealing newsletter
-Use a Email service (Constant Contact, MailChimp etc…)
-Read analytics!
MOST IMPORTANT: KEEP COLLECTING ADDRESSES!!

11. Websites: The Next Generation

12. Today’s websites need to be:
1. Responsive!

13. Today’s websites need to be:
2. Quicker!

14. Today’s websites need to be:
3. Optimized!

15. Today’s websites need to be:
4. Interesting!
None of the above matters if you create content that sounds like a robot wrote it.
Write great stuff, follow the steps above, have patience, and you’ll see results.
Use bright, clear images that get the message across of “who you are and what you do” instantly! As well,
make sure image file sizes are high enough resolution to be clear, but not too large (faster loading!)
Do not overdue text. Unless a technical site, keep language simple yet descriptive, and as few words as you
can: People tend to not read beyond a few sentences.
NOTE: Change image file names! Use keywords in images. For example change 4324.jpg to cake.jpg

16. Use FREE tools to assess and adjust!
website.grader.com

17. Do it yourself!
There are some amazing template tools available to create and maintain your own website

18. Social Integration is paramount!
Be sure to use the social network’s Developer
Plug-In Codes for optimal SEO: NOT JUST URL
LINKS!!!!

19. Social Media Marketing
Leveraging the Social Networks

20. It is *WHAT* You DO With
The Time That Determines
Success or Failure
Social Media Marketing Takes Time.

21. It’s A Marathon...
...Not A Sprint

22. Creating a Social Media
Marketing Strategy

23. Define Your Target Audience
Gender
Location
Education
Career/Job
Hobbies
Age
Never Before Could We Gather So
Much InformationAbout People!

24. What Are Your Goals?
Brand Awareness
Building Advocacy
Building Strategic Partnerships
Thought Leader/Authority
PS: INCREASED PROFITS ARE NOT A GOAL,
THEY ARE A RESULT OF SETTING GOALS!
More Customers/Clients

25. How Much Time Per Week
Can You Invest Internally?
Be Realistic!
Be Specific!
Can You Reduce Other
Ad/Marketing Initiatives?
Include ALL Personnel
That Can Contribute How Much To
Outsource?
How Long Will It Take
To Create Content?

26. What Other Marketing Initiatives
Are In Place?
List ALL Online Assets
-Website
-Adwords
-Shopping Carts
-Enews
List ALL Traditional Assets
-Newspaper Ads
-Printed Materials
-Magazine
-Brochures/Literature
-PR Initiatives
-Trade Shows
List All Current Social Media Assets
-Facebook Pages
-Twitter
-Pinterest

27. Audience
Social Goals
Amount of Time Available
Other Marketing Initiatives
Besides Helping to Create a
Strategy,This Helps Determine Which
Network Will Work Best For You
Brief very BASIC Examples...
You have defined...

28. Broad Demographics
B2C with B2B component
Typically Central Platform due to API
75% Women
PERFECT for products
Show Your Personality
B2B with B2C Component
Thought Leader/Authority
Continuing Education
Strategic Partnerships
Young Demographics
Perfect for Products
Hashtag Search
You Do Not Want Engagement
You Are a Google Employee (BUT great
for SEO!

29. Best Practices For Your Content Strategy
Also, Be Sure to Speak the Language of the
Social Network you are Posting to!
Twitter: Succinct, Use Hashtags, Links
Facebook: Extrapolate a Bit, Ask Opinion
LinkedIn: Be factual, Concise, Thought Leader

30. CONTENT IS KING
A Good Strategy Includes Good Content!
Engaging
Open Ended Conversation
Interesting
Educational
Fun
Off the wall
Contradictory
ASK QUESTIONS!

31. Look Around You!
How is that Made?
Employee Spotlights
Images, Videos
A Day in the Office
New Products and Services
Anniversaries New Technology
Unlimited Content...

32. The Calendar

33. Immediate Actions: Assess Each Quarter
Monthly Actions
Long Term
Initiatives
ORGANIZATION=SUCCESS!

34. Daily and
Weekly
Actions
On Which
Network
Record Basic Analytics

35. Social Media Marketing
The Tips and Tricks
You can thank
me later

36. Add social icons to
ALL newspaper,
magazine and printed
ads, brochures...
In fact, it should be on ALL
printed material even trade show graphics!

37. Add all icons to your business cards
as well as their URL’s
the same as your phone, email and website
Give people multiple points of contact!
Let THEM choose how they want to connect!

38. It should also be in your email signatures
5

39. People do business with people they know
Create and build personal relationships
Long term continual engagement
What Creates ROI in Social Media?

40. Brand loyalty
Brand advocacy and
“cheerleaders”
Trust
What Creates ROI in Social Media?

41. General Points
Do....
Take time and do it right
Show interest in and listen to others
Be real, be yourself
Have fun!

42. General Points
Don’t...
Use platforms to shout your message
Use auto post programs
POORLY
Talk about yourself continually

43. ANALYTICS RULE!!

44. Thank you!
Learn More, Ask Questions, Engage!
facebook.com/talkingfinger
PRESENTATION AVAILABLE:
Slideshare.net/talkingfinger