1. What is Pinterest?

2. is a social media outlet
that allows users to organize and share photos that
they have taken or have found online. Users create
“pinboards” and then add photos to them, either
through uploading the picture directly from their
computer, a URL, or by using Pinterest’s “Pin It Button”.
If a user decides to use the “Pin It Button”, the image will
link back to the website it came from. The goal of
Pinterest
is to “connect everyone in the world through the ‘things’
they find interesting”

3. Pinterest Demographics and Information

4. Pinterest Demographics and Information

5. Pinterest Demographics and Information

6. Using Pinterest
Terms and info

7. Pinterest Boards and Pins knowledge base

8. Terms
Pin – an image added to Pinterest
Pinboard – collection of images created by the user. Usually is based on a
theme such as fashion, recipes, or home décor.
Pinning - the act of adding an image to Pinterest.
Pin It Button – allows users to grab an image from a website and directly pin it
to one of their pinboards.
Repin – reposting someone else’s pin to your own board.
Like – a way to show interest in a pin without repining it.

9. Graphic/Image Sizes and Specs
-The maximum horizontal width of a picture is 554 pixels.
Anything larger will be resized
-A good infographic dimension is 500 x 2500+,
but never larger than 5000: Be Sure Text/Images are Large an Clean,
Easy to Read
-Although you can use up to 500 characters in a description,
users seem to enjoy shorter ones.
-Settle for using main keywords and descriptors.
***If you need to add more information, do so in the comment section

10. The Pinterest Profile: Navigation and Controls (Basics)

11. Profile
Add a Pin, Upload Image or Navigation
Create a New
Board Pinterest Information
-Pinterest Guide
-Help
-“Pin It” Button
-Tools

12. Profile/Logo Description
160p X 160p 200 Characters
Social, Etsy
People you Repin
or Website Links
Most Often

13. Board and Profile Who is
Your Information
Editing Following You.
Who You
Follow.
Your Interactions:
-Follows
-Likes
-Comments

14. Using Pinterest
Building Boards

15. Create a Board
Name It
Pick One if You Can
or Choose “Other”
Add Contributors?
Create it!
NOTE: You Aren’t Done...

16. Add Description!
Save Settings!

17. Creating Backlinks to YOUR Websites, Blogs and Social Sites
Paste A URL
-Direct Link to Source. If You Own the Create Link from ANY
Site Use This Image. This is Most Flexible...Click
This to See...

18. Uploading an Image to Create a Custom Link
Pick the Board
Description
NOTE: Use keywords in description
as this is the main search signal
Pin It!!

19. Type or Paste Entire http
Save Pin!

20. Changing/Choosing Board Cover Image
Hover Over Any Image
Or Board and
“Edit Board Cover” Will
Appear.

21. Using Pinterest

22. Preparing your page
• Photos
• Photo quality
• Graphics
• Video
• Banners/badges/buttons
• Watermarking
22

23. Crescent Breakfast Ring

24. Newspaper Nails

25. Fringe Scarf

26. Preparing your page
• Be polite Good comments:
• Positivity – Love it!
– Nice.
• Engage
Better comment:
• Give thanks This recipe looks
• Mention a pin delicious. I can’t wait to
• Delete spam/offensive make it! Do you think I
comments could substitute the all
purpose flour with whole
• Respond to comments wheat flour?

27. SEO
• “Pin it” button
• “Follow me” button
• Pin from your webpage
• Pin your business
• Follow big name businesses
• Cross promote Pinterest
– through Twitter & Facebook

28. • Google now turns up Pinterest boards
• Keywords/tags are important
• Hashtags (#) to match Twitter
• Link to your site in the description tag
• Don’t hide your profile from search engines

29. Tracking Pinterest
• Google Analytics gives you more information from
Pinterest than from Facebook
• Pinerly.com

30. Important things to do on Pinterest
Copyright Issues and Protecting Your Own Assets
Watermark Any of Your Images
Don’t Change URL’s of Images That Aren’t Yours:
They Must Always Link Back to Original Source
Be Sure All Images You Own are Linked Back to
Your Websites/Blogs/Social Profiles
Do Not Block Out or Modify Watermarks, Copyrights, Logos or any Other
Identifying Marks
Put Your Logo or Name in a Corner of the Image
When in Doubt, Don’t Use it!

31. This presentation is available on SlideShare.net
Thank you
Erik@talkingfinger.com
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