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Content Creation Process

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Slides from my presentation at #HUG17

Published in: Marketing

Content Creation Process

  1. 1. PROCESS CONTENT CREATION
  2. 2. @SUJANPATEL I’m the founder of Web Profits, a growth marketing agency & managing partner at Ramp Ventures, SaaS tools for sales & marketers
  3. 3. "STOP CREATING MEDIOCRE CONTENT AND START CREATING EPIC CONTENT" - The Internet
  4. 4. In 2016 my content drove 8.5 million pageviews 2630 backlinks 377 consulting leads 7892 trial to my SaaS businesses 1 book deal with the largest publisher
  5. 5. Most blogs are ghost towns
  6. 6. There are two reason why your content isn't working
  7. 7. My content creation process
  8. 8. Spend 80% of your time marketing your content
  9. 9. Content Strategist 6 5 K / Y E A R Content Marketing Team Researcher/Editor 5 5 K / Y E A R Copy & Paster 2 0 K / Y E A R Advertising 1 8 K / Y E A R Outsourced Design/Dev 4 0 K / Y E A R Content Promoter 4 0 K / Y E A R
  10. 10. Content Marketing Toolkit Ideation & Research Writing Promotion
  11. 11. Ideation01
  12. 12. Rule #1 Create something significantly better or different than your best competitor
  13. 13. Research 1. Study competition 2. Find top keywords in your industry 3. Validate demand 4. Look on forums, FB Groups, Quora for questions 5. Look for content gaps
  14. 14. Ideation 1. Freestorming 2. Associative brainstorming (aka content circles) 3. Write about your customer's problems 4. Ask your audience 5. Zoom in or out of a popular article http://sujanpatel.com/content­marketing/brainstorming­exercises/
  15. 15. Organize your ideas https://trello.com/b/IbWLoIxX/web­profits­freelance­writer­management
  16. 16. Outline Create an outline with the 3-5 key points of the article. Outlining often helps weed out bad ideas.
  17. 17. Writing02
  18. 18. Add promotional elements  1. Include quotes from influencers 2. Reference data/stats/survey/research 3. Add click to tweet
  19. 19. Create custom images
  20. 20. Write and review content
  21. 21. Add mixed media 1. Embed videos 2. Embed instagram images 3. Embed slideshares 4. Add infographics/micrographics 5. Use gifs
  22. 22. Upload & publish content
  23. 23. Promotion03
  24. 24. Write 5‐10 social media updates https://blog.mailshake.com/nobodys­opening­cold­emails/
  25. 25. Advertise your content 1. Launch Facebooks Ads - Use customer audience - Use lookalike audience - Mobile Audience network has low cost clicks 2. Outbrain 3. Quuu Promote
  26. 26. Email 1. Send your content to your email list 2. Email everyone included in the article 3. Pitch your content to email newsletters in your industry
  27. 27. Build relationships
  28. 28. Repurpose your best content
  29. 29. Thank you! @SujanPatel Youtube.com/scubasewj Webprofits.agency/blog

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