This document outlines Sujan Patel's content creation process. It begins with an overview of the results his content drove in 2016, including pageviews, backlinks, leads, and a book deal. It then notes that most blogs are inactive and identifies two common reasons content fails. The process involves ideating high-quality, differentiating content through research and brainstorming techniques. Key steps include outlining, writing while adding promotional elements, publishing, and promoting content through social media, advertising, email, and relationship building. The goal is to spend 80% of efforts marketing content once created.

1. PROCESS
CONTENT CREATION

2. @SUJANPATEL
I’m the founder of
Web Profits, a growth
marketing agency & managing
partner at Ramp Ventures,
SaaS tools for sales &
marketers

3. "STOP CREATING
MEDIOCRE CONTENT
AND START CREATING
EPIC CONTENT"
- The Internet

4. In 2016 my content drove
8.5 million pageviews
2630 backlinks
377 consulting leads
7892 trial to my SaaS businesses
1 book deal with the largest publisher

5. Most blogs are ghost towns

6. There are two reason why
your content isn't working

7. My content creation process

8. Spend 80% of your time
marketing your content

9. Content Strategist
6 5 K / Y E A R
Content Marketing Team
Researcher/Editor
5 5 K / Y E A R
Copy & Paster
2 0 K / Y E A R
Advertising
1 8 K / Y E A R
Outsourced Design/Dev
4 0 K / Y E A R
Content Promoter
4 0 K / Y E A R

10. Content Marketing Toolkit
Ideation & Research
Writing Promotion

11. Ideation01

12. Rule #1
Create something
significantly better or
different than your best
competitor

13. Research
1. Study competition
2. Find top keywords in your industry
3. Validate demand
4. Look on forums, FB Groups, Quora for questions
5. Look for content gaps

14. Ideation
1. Freestorming
2. Associative brainstorming (aka content circles)
3. Write about your customer's problems
4. Ask your audience
5. Zoom in or out of a popular article
http://sujanpatel.com/content­marketing/brainstorming­exercises/

15. Organize your ideas
https://trello.com/b/IbWLoIxX/web­profits­freelance­writer­management

16. Outline
Create an outline with the 3-5 key points of the
article. Outlining often helps weed out bad ideas.

17. Writing02

18. Add promotional elements
1. Include quotes from influencers
2. Reference data/stats/survey/research
3. Add click to tweet

19. Create custom images

20. Write and review content

21. Add mixed media
1. Embed videos
2. Embed instagram images
3. Embed slideshares
4. Add infographics/micrographics
5. Use gifs

23. Upload & publish content

24. Promotion03

25. Write 5‐10 social media updates
https://blog.mailshake.com/nobodys­opening­cold­emails/

26. Advertise your content
1. Launch Facebooks Ads
- Use customer audience
- Use lookalike audience
- Mobile Audience network has low cost clicks
2. Outbrain
3. Quuu Promote

27. Email
1. Send your content to your email list
2. Email everyone included in the article
3. Pitch your content to email newsletters in your
industry

28. Build relationships

29. Repurpose your best content

30. Thank you!
@SujanPatel
Youtube.com/scubasewj
Webprofits.agency/blog