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Social Media Series For Jewish Educators In conjunction with NATE and JEA Presented by Lisa Colton,  Founder & President Darim Online Lisa@darimonline.org 434.977.1170 http://slidesha.re/natejea2
FACEBOOK GOALS Fill your toolbox with key functionality: Profiles, Pages, Groups, Events, Places and Questions. Explore uses for marketing, communications, community building, meaning making, information and curriculum. Reflect on your role as a Jewish Educator in using Facebook with families & students. Understand what makes FB tick so well. Walk away with new ideas to try.
FACEBOOK GOALS P O S T Hub and Spokes Networked How does this make you question assumptions about your role? Where does Facebook fit into this strategy?
FACEBOOK GOALS ,[object Object]
Build trust, authenticity
Add enthusiasm
Connect people to one another
Be a platform for Jewish learning & engagement
Facilitate coaching/guidance/therapy!
What else?Networked How does this make you question assumptions about your role? Where does Facebook fit into this strategy?
In the chat, please share: What do you want to get out of using Facebook? Engagement with families, with students, professional learning?
Facebook Profile ,[object Object]
Ability to listen as well as talk
Familiarity breeds trust and authenticity
May or may not connect your families to one another
Reciprocal,[object Object]
Friends: Create Lists
Facebook Page
P O S T Your goals & objectives Their goals & objectives This is where you gain mission centric attention in an attention economy
Added Value Content
Added Value Content
Content Streams
Facebook Page: Insights Insights tell you who is looking at your content, what they are interacting with, and where they are coming from
Facebook Groups Members viewable to all Everyone, including admins, post as self Create and post docs for archive No insights, but you can message all
FacebookPages           vs           Groups Appears in news feed from whomever posts No insights and stats Can message everyone in the group Can’t get customized username Flatter, more communal Promotes individuals befriending each other No applications, customizations Profile for a business Appears in news feed with emphasis on the brand Insights and stats Can use FBML More likely for Google results Can get customized username Applications & customizations Can use Facebook as the Page
The Filter Bubble:Facebook (& Google & others) show you what you want to knowNews feed shows things liked, that you commented on, etc.Craft your content for the Facebook algorithm!

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Facebook for Savvy Jewish Educators

  • 1. Social Media Series For Jewish Educators In conjunction with NATE and JEA Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170 http://slidesha.re/natejea2
  • 2. FACEBOOK GOALS Fill your toolbox with key functionality: Profiles, Pages, Groups, Events, Places and Questions. Explore uses for marketing, communications, community building, meaning making, information and curriculum. Reflect on your role as a Jewish Educator in using Facebook with families & students. Understand what makes FB tick so well. Walk away with new ideas to try.
  • 3. FACEBOOK GOALS P O S T Hub and Spokes Networked How does this make you question assumptions about your role? Where does Facebook fit into this strategy?
  • 4.
  • 7. Connect people to one another
  • 8. Be a platform for Jewish learning & engagement
  • 10. What else?Networked How does this make you question assumptions about your role? Where does Facebook fit into this strategy?
  • 11. In the chat, please share: What do you want to get out of using Facebook? Engagement with families, with students, professional learning?
  • 12.
  • 13. Ability to listen as well as talk
  • 14. Familiarity breeds trust and authenticity
  • 15. May or may not connect your families to one another
  • 16.
  • 19. P O S T Your goals & objectives Their goals & objectives This is where you gain mission centric attention in an attention economy
  • 23. Facebook Page: Insights Insights tell you who is looking at your content, what they are interacting with, and where they are coming from
  • 24. Facebook Groups Members viewable to all Everyone, including admins, post as self Create and post docs for archive No insights, but you can message all
  • 25. FacebookPages vs Groups Appears in news feed from whomever posts No insights and stats Can message everyone in the group Can’t get customized username Flatter, more communal Promotes individuals befriending each other No applications, customizations Profile for a business Appears in news feed with emphasis on the brand Insights and stats Can use FBML More likely for Google results Can get customized username Applications & customizations Can use Facebook as the Page
  • 26. The Filter Bubble:Facebook (& Google & others) show you what you want to knowNews feed shows things liked, that you commented on, etc.Craft your content for the Facebook algorithm!
  • 27. Facebook Media Use Photos and Video!
  • 32.
  • 35.
  • 36. Findability: Username Hard to read, hard to remember, hard to market, hard to email! https://www.facebook.com/pages/ Temple-de-Hirsch-Sinai/268127626510 http://www.facebook.com/tdhs Intuitive, easy to remember, say, write, market! http://www.facebook.com/username Can do for profiles & pages only.
  • 37. NEXT SESSION Twitter Strategies for Parent Communication & Professional Learning July 19, 2011 1-2pm eastern/ 10-11am pacific Homework: If you don’t have a Twitter account, start one – just personal use for now. If you are on Twitter, think about the balance of bullhorn, listening, adding value and conversation that you do. Try some new things. Need an intro tutorial?Just email us at learningnetwork@darimonline.org