This document summarizes a presentation on using Facebook for Jewish education. It outlines key Facebook functionality like profiles, pages, groups and events that can be used for marketing, communications, and community building. It encourages reflecting on the educator's role in using Facebook and understanding how to craft content for the Facebook algorithm. The document provides tips on using photos, video, comments, tagging and questions to engage people and make content more discoverable through search and usernames. The next session will cover Twitter strategies for parent communication and professional learning.