1. Social Media Series For Jewish Educators In conjunction with NATE and JEA Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170 http://slidesha.re/natejea3
2. TWITTER GOALS Fill your toolbox with new professional learning ideas and resources. Explore uses for marketing, communications, community building, parent support/inspiration, and information. Reflect on your role as a Jewish Educatorand how Twitter can help you Understand what makes you successful on Twitter. Walk away with new ideas to try.
5. @ MentionsWhen people are talking TO you or ABOUT you.Based on your settings and tools, you’ll get a notification when someone mentions you.
6. SEARCHESSaved searches (including hashtags) you want to revisit frequently.E.g.- Common terms- Common misspelling of your name (darim instead of @darimonline)- Conferences (#nateseattle, #jea59)- Conversations (#jed21)
7. LISTSCreate lists (grouping of people) and follow lists that others have made.See who has listed you!Visit someone’s profile to see the lists they have created and to follow it.@lookstein/jewish-education@synagogues/synagogues@synagogues/rabbis
19. Personal vs. Brand Clear who it is. You’d do the same when you answer the phone, right? I statements feels personal. Human connection. Asking for help is personal and will get more responses.
21. CROWDSOURCING To answer your own questions, or to be a platform for sharing. What do you do with the info? What sort of network do you need to make this successful?
23. Cross Platforms: Right Idea Know where you’re going, and that it’s a blog Know where you’re going, what’s there, and that it’s useful Empower others to share their engagement with you and to promote you!
25. Your goals & objectives Their goals & objectives This is where you gain mission centric attention in an attention economy
26.
27. Hits the sweet spot in your Venn diagram – mission centric and really important to your intended audience;
28.
29.
30. Follow people you respect, gurus in your field. Go beyond Jewish education to general education too. A few good folks: @tombarrett, @ellen987, @coolcatteacher, @PBSparents
31. Listen closely to people. Explore the people and hashtags they are engaging with, as well as the content they are posting.
34. TwitterWidgets to Embed on a Website Your constituents don’t have to be Twitter users to benefit! http://www.twitter.com/widgets
35.
36. Follow parents on Twitter – it’s all public, so not as “invasive” as friending on Facebook. See what you learn. How does it impact your relationship? Your engagement with their child?
