maximise your web marketing B2C SOCIAL NETWORKING WITH FACEBOOK
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29.09.10 and 02.12.10 maximise your web marketing - B2C WITH FACEBOOK
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maximise your web marketing B2C SOCIAL NETWORKING WITH FACEBOOK
- 1. Social networking with Facebook
- 12. Groups vs Pages Groups Pages Creation Any Facebook user on any topic Only an authorised representative Privacy Can be closed or secret Are intended for public broadcast Admin You appear as your personal profile You appear as the organisation Limits No more than 5,000 users Unlimited number of fans Ideal for Local organisations - franchisees? Businesses - franchisors
- 22. B2C Networking with Facebook
- 25. B2C Networking with Facebook
- 26. B2C Networking with Facebook
- 33. Useful references 2 The Help Centre is very informative. And it will be right up to date.
Editor's Notes
- What are other people doing? Case Studies Coke Cautionary Tale - Skittles Red Bull Smaller Businesses? Above beach cottages
- What are other people doing? Case Studies Coke Cautionary Tale - Skittles Red Bull Smaller Businesses? Above beach cottages
- This is the new Facebook homepage released in the UK just a couple of days ago. Previously this was only available from a menu at the bottom of the page. A large part of the social in social networking is people sharing what they are up to. Here is Simon in Iceland, uploading his latest musical masterpiece. Down here are the obligatory adverts (on the right as in Googles interface), but also some reminders of peoples birthdays that are in my group of friends.
- Its important to understand what Facebook means to most users It is a social online space where they share their pictures, thoughts, whereabouts, jokes and games with their friends.
- If you're a group admin, your name will appear on that group, while Pages will never display their admins' names. Additionally, when you take actions on your group, such as posting on your group's wall, these actions will appear to come from you as an individual. However, if you post or take other actions on a Page you own, it will appear to come from the Page.
- If this many businesses have active Pages on Facebook, there must be a good reason to be there To understand if you or your franchisees should join them, we need to understand first how to engage on Facebook. And we need to consider whether it is even worth doing? But First a bit of background.
- When people sign up they enjoy putting all their details in including gender, DOB, relationship status – marketers dream!
- Another option you have is to internally develop a new app. Pizza Hut’s Order App which allowed fans to order their pizzas directly through Facebook was a huge hit, for example. Red Bull has a custom application on its Page that pulls in Twitter updates from all of the athletes they sponsor. Developing a custom app for your Facebook Fan Page can be pricey, but if you can afford it or have in-house development talent that can get the job done, it can be very rewarding. My LinkedIn Profile – Creates a badge from your LinkedIn profile that gets displayed on your Facebook profile. SocialFly – Create notes about your online contacts, setup reminders to talk to them, and manage your contacts. Great app for keeping up with business contacts. Tag Biz Business Network – Puts a tag cloud of descriptive tags on your profile and participating friends’ profiles. These tags link back to the Tag Biz directory where you can easily find similar businesses or people and make your networking time more efficient.
- Another option you have is to internally develop a new app. Pizza Hut’s Order App which allowed fans to order their pizzas directly through Facebook was a huge hit, for example. Red Bull has a custom application on its Page that pulls in Twitter updates from all of the athletes they sponsor. Developing a custom app for your Facebook Fan Page can be pricey, but if you can afford it or have in-house development talent that can get the job done, it can be very rewarding. My LinkedIn Profile – Creates a badge from your LinkedIn profile that gets displayed on your Facebook profile. SocialFly – Create notes about your online contacts, setup reminders to talk to them, and manage your contacts. Great app for keeping up with business contacts. Tag Biz Business Network – Puts a tag cloud of descriptive tags on your profile and participating friends’ profiles. These tags link back to the Tag Biz directory where you can easily find similar businesses or people and make your networking time more efficient.
- Another option you have is to internally develop a new app. Pizza Hut’s Order App which allowed fans to order their pizzas directly through Facebook was a huge hit, for example. Red Bull has a custom application on its Page that pulls in Twitter updates from all of the athletes they sponsor. Developing a custom app for your Facebook Fan Page can be pricey, but if you can afford it or have in-house development talent that can get the job done, it can be very rewarding. My LinkedIn Profile – Creates a badge from your LinkedIn profile that gets displayed on your Facebook profile. SocialFly – Create notes about your online contacts, setup reminders to talk to them, and manage your contacts. Great app for keeping up with business contacts. Tag Biz Business Network – Puts a tag cloud of descriptive tags on your profile and participating friends’ profiles. These tags link back to the Tag Biz directory where you can easily find similar businesses or people and make your networking time more efficient.