![What is social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image thanks: http://www.chronicle.pitt.edu “ The Ants have megaphones!” - Chris Anderson "The Longtail”](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Linked In For Business The What, Why And How To Get Started Jonnie Jensen Digital Coach To Be Social
Similar to Linked In For Business The What, Why And How To Get Started Jonnie Jensen Digital Coach To Be Social (20)
Recently uploaded
Recently uploaded (20)
Linked In For Business The What, Why And How To Get Started Jonnie Jensen Digital Coach To Be Social
- 1. For Business Success Jonnie Jensen Digital Coach Twitter @jonniejensen jonniejensen@tobesocial.com Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed. For a copy of this presentation visit Linkedin.com/in/jonniejensen http://linkedIn.com/in/jonniejensen http://facebook.com/tobsocial jonniejensen http://twitter.com/tobsocial
- 4. King & Queen of Social Media CONTENT CONVERSATION
- 6. What is the story? Launched when 5 founders invited 350 people to join May 2003 Dec 2004 1.6 million members, approx 50% from outside USA Dec 2005 4 million members. LinkedIn jobs launched June 2006 Members kept up to date with connections through live news feed Oct 2007 Profile pictures added. Linked members hit 15 million. UK reaches 1m Oct 2008 30 million members. UK members reaches 1m Feb 2010 60 million members. 11 million in Europe. Over 3 million UK members
- 9. The rise of LinkedIn – why it works People like you like people like you 2 nd and 3 rd level contacts put you in reach of millions of business people +
- 12. Build a great profile Write a ‘movie trailer’ about you Create a vanity URL Get a great photo Use ‘other’ to create descriptive links Complete 100% Add all jobs and education Switch off profile whilst building it
- 14. Completed Profile Get a great photo All jobs and education Descriptive links Vanity URL LinkedIn applications
- 29. For Business Success Jonnie Jensen Digital Coach Twitter @jonniejensen jonniejensen@tobesocial.com Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed. For a copy of this presentation visit Linkedin.com/in/jonniejensen http://linkedIn.com/in/jonniejensen http://facebook.com/tobsocial Jonniejensen http://twitter.com/tobsocial
Editor's Notes
- LinkedIn has more than 60 million users worldwide, of which approximately half are in the United States. 11 million are from Europe. With 3 million users, India is the fastest-growing country as of 2009. The Netherlands has the highest adoption rate per capita at 30%
- The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections . Users can invite anyone (whether a site user or not) to become a connection. This list of connections can then be used in a number of ways: A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second-degree connections ) and also the connections of second-degree connections (termed third-degree connections ). This can be used to gain an introduction to someone a person wishes to know through a mutual, trusted contact. It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network. Employers can list jobs and search for potential candidates. Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.
- Set up your own group Make sure there is not a successful group already Be different or better Ask members what is wrong with group Look at successful groups and copy Why: to control the conversation and orchestrate the members For clients For target audience For profile raising